B2B SaaS Conversion Rate Optimization (CRO) Agency In USA
Growth-Focused CRO for Scaling SaaS Brands
Tenet is New York’s most trusted conversion rate optimization agency for B2B SaaS companies looking to turn more visitors into paying users. If you’re struggling with low trial-to-paid conversions, high churn, or poor signup rates, we’re here to help. Our clients see at least 5X ROI through data-backed strategies, smart testing, and a deep understanding of user behavior.
Key Components of a High-Performance B2B SaaS Funnel
If your funnel isn’t converting, it’s likely missing a few critical pieces. These key components are what drive growth, boost signups, and improve retention in B2B SaaS.
01
Value Clarity
Your messaging must clearly explain what problem you solve, who it’s for, and why it matters. Without instant clarity, users won’t engage or move forward in the funnel.
02
Frictionless Onboarding
Onboarding should be fast, focused, and helpful. Eliminate unnecessary steps, guide users through setup, and let them see real value within minutes to increase conversions and reduce drop-offs.
03
Activation Loops
You should trigger product usage habits early by creating natural loops that bring users back. Use reminders, in-app nudges, and value reinforcements to drive engagement and deepen product adoption.
04
Retention Signals
Funnels are never “done.” We run A/B tests, analyze user behavior, and improve step-by-step. The best B2B SaaS companies treat CRO as a continuous process, not a one-time fix.
Our Ratings
Our CRO Services For B2B SaaS Businesses In USA
As a leading CRO agency in USA, we bring over a decade of experience in scaling B2B SaaS conversions across the US. Our team of 50+ dedicated strategists, designers, and analysts specialize in building high-converting funnels, improving user journeys, and turning more free users into paying customers.
01
User Journey & Funnel Analysis
Your funnel is analyzed end-to-end to spot leaks, friction points, and drop-offs. We map the full journey to uncover what’s working, what’s not, and where users disengage.
02
Onboarding Flow Optimization
We simplify and streamline your onboarding flow to help users reach value faster. Better onboarding means higher activation rates, reduced churn, and more users becoming long-term customers.
03
Landing Page Optimization
With Tenet on your side, your landing pages are optimized for clarity, speed, and action. We test layouts, headlines, CTAs, and content to increase conversions and improve overall lead quality.
04
Pricing Page Optimization
Our CRO team refines your pricing layout, copy, and structure to reduce decision fatigue. We test messaging, comparison models, and call-to-actions to help users choose faster with more confidence.
05
Behavioral Analytics & Heatmaps
Get deep insights into how users behave on your site. We use heatmaps, session recordings, and scroll data to guide design, fix issues, and boost conversion rates.
06
Retention-Focused CRO
We go beyond signups and focus on keeping users engaged. Retention-focused CRO uses in-app behavior, feedback loops, and lifecycle emails to reduce churn and grow customer lifetime value.
Conversion Optimization That Works Across SaaS Verticals
Every SaaS vertical has a different target audience, user behavior, and conversion path. That’s why a one-size-fits-all CRO approach doesn’t work. At Tenet, we bring hands-on experience across 30+ SaaS verticals, helping brands refine their funnels and maximize ROI with strategies tailored to their users.
Here are some of the key SaaS verticals we’ve worked with:
- HR & Payroll Software
- Marketing Automation Tools
- Project Management Platforms
- FinTech & Accounting SaaS
- Healthcare & HealthTech Software
- EdTech Platforms
- CRM & Sales Enablement Tools
We’ve helped leading American SaaS brands improve trial conversions, reduce churn, and grow revenue through focused CRO. Check out our case studies to see how we deliver results.
How Much Does It Cost To Hire A B2B SaaS CRO Agency In USA?
Our CRO retainers typically range from $1,500 to $10,000+ per month, depending on the depth of engagement. Pricing models include performance-based retainers, audit + execution packages, and fully managed experimentation cycles.
Some of the factors that affect our pricing include:
- Complexity of your SaaS product and onboarding
- Number of personas or ICPs (Ideal Customer Profiles)
- Whether redesign or continuous experimentation is required
- Ongoing support vs standalone audit
- Required integrations with tools like Segment, Amplitude, or Salesforce
Want specifics or an accurate quote? Let’s talk. Book a CRO discovery session by contacting us.
Our growth journey as a experience design company has bagged a few reputed accolades as well.
What our clients have to say about us
They truly understood our vision for ASDAV. They helped us create a seamless new brand identity and digital space that makes it easier for students and professionals to explore our programs. Their attention to detail and strategic approach made a real difference
Jasmine
Founder, Asian School of Design & Applied Vastu
They completely changed the way our customers shop online. The new website and app feel so seamless—it’s like they just get what we needed!
Asmaa Alobaid
Founder, AnglesKw
They helped us craft a digital experience that truly reflects our brand—seamless, stylish, and performance-driven. Our customers now engage with our products more effortlessly than ever
Naimish
Founder, Pazazz
Tenet has been our go-to partner for almost everything digital. From brand strategy & UX research to development, marketing, & much more. We’ve had a wonderful experience with the team.
Danish Rahman
Marketing Officer, M42
We have many agencies in our partner network, but Tenet holds a special place for us. They've been with us for years, and they really know how to service well and deliver results that we're looking for.
Shruti Joshi
Senior Marketing Manager, Gartner
I've headed Oligvy and I've worked with many renowned agencies, but I am always eager to work with young and impactful agencies. Tenet (formerly KodeGlobe) is the right choice for us.
Derek O'Brien
Member of Parliament, Indian Govt. Ex Creative Head, Ogilvy
Their articulation of the process and their understanding of what we wanted was way ahead of what we were imagining.
Darryn Hurme
Product Head
As a first-time app developer, I had no experience in building apps, but Tenet made the process seamless. Their UI/UX work was fantastic, and they guided me every step of the way. I now have a great iOS and Android app—highly recommended!
Sajil Shah
Founder, Strongr
Their work brought our AI vision to life with a bold new identity and seamless digital experience. The transformation strengthened our global presence and made our innovation more accessible than ever.
Nitish Kumar
Founder, Algo Engineers
They transformed our platform into a seamless experience. The new website makes property searches effortless, helping our users find homes faster while improving engagement for us!
Cassian Rhoades
Senior Marketing Manager, Trulia
Their style of communication and empathy towards our requirements were amazing!
Seraphina Vale
Marketing Officer, Lazada
They're more than developers—true product solution specialists. As a UI/UX design agency, they revamped our website, improving UX and boosting call-to-action rates. Their expertise and seamless communication made the process effortless
Daniel Reynolds
Head of Product Development, Spiltwise
Their mobile app development streamlined our logistics, making reporting effortless. Clear communication and proactive execution made the process smooth and efficient.
Alex Carter
Product Specialist, Coca-Cola
Tenet’s UX audit gave us insights we hadn’t considered. The redesign made shopping smoother for customers and improved our operations. A truly valuable partnership.
Mithila Chirawawala
Founder, Mybabybabbles
Our Technology Stack For B2B SaaS CRO Services
We use a hybrid stack designed to improve core SaaS metrics, including customer acquisition, lifetime value, product-qualified leads, and churn rate. GA4 and Mixpanel help us with funnel tracking. FullStory and Hotjar provide session recordings, including rage-click analysis. Figma for UX iteration and prototype feedback.
GA4
FullStory
Hotjar
Figma
Impact Delivered
450+
Solutions Delivered
for our clients & partners
20M+
People Impacted
through our solutions
15+
Countries Catered
for our global clientele
98%
Client Satisfaction
through verified reviews
Why We Are The Leading B2B SaaS CRO Agency In USA
A generic CRO plan doesn’t cut it in B2B SaaS. We know this, and here are good reasons why we're the top agency B2Bs come to:
A Step-by-Step Look at Our CRO Methodology
Good CRO isn’t a one-time test but a structured growth engine built on insight, experimentation, and iteration. Here’s how we do it, stage-by-stage:
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FAQ’S
Common Questions
Featured Clients
Our clients trust us with their success. Explore a curation of featured clients that believe in our impact.
Explore other works
Digital Transformation, Website Development, & Digital Experience Management for G42 Healthcare, a leading healthcare giant in the UAE.
Product Development & Strategy for Strongr, a leading fitness startup in India.
Brand Strategy, Identity, and Website Transformation for IROS, a leading healthcare giant in the UAE.
Brand Strategy, Identity, Website Design, and GTM Enablement for ASDAV.
Product Development & Digital Transformation for AcePlus, India's leading soft skill education platform for young learners.
Product Development, Ecommerce Enablement and Digital Transformation for Angles, Kuwait's leading lifestyle store.
USA Branch Details
Tenet Communications & Technologies, 1 World Trade Center, 80th Floor, New York, NY 10007, United States
Office timings - Mon-Fri : 10:00 AM - 06:00 PM
Got an idea on your mind?
We’d love to hear about your brand, your visions, current challenges, even if you’re not sure what your next step is.
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