At Tenet, we run Google Ads campaigns that return five dirhams for every one you spend. With over 450 projects delivered, we’ve helped brands across Abu Dhabi generate nearly a billion in revenue. Rated 4.7 stars by clients worldwide.
We hear it all the time from local business owners: “Our ROI in Google Ads PPC fell with leads halving, despite seeing double more clicks.” That’s the Abu Dhabi market in a nutshell: fast-moving, crowded, and unforgiving. A wave of new competitors bidding on the same keywords can spike CPCs by 20–30% overnight. Add a minor Google algorithm tweak, and suddenly your targeting slips, draining ad spend without warning.At Tenet, we turn these situations around by setting up conversion tracking so you see which clicks convert. We refine bidding models daily, ensuring budgets hit the audiences most ready to buy.
Different goals call for different ad types. Our team is certified across the full Google Ads suite, and we match formats to business objectives.
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At Tenet, we build campaigns around high-intent queries. We structure each ad group with custom copy, call extensions, and landing pages. We run weekly split tests to lower CPC while increasing conversion rates. This keeps cost-per-acquisition competitive, even in crowded markets.
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Google’s display network covers over two million sites, but showing everywhere wastes budget. We handpick placements, apply audience layering, and cap frequency so your ads appear only in contexts that build trust, without burning through impressions.
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For retailers, we optimize every product feed field, from GTINs to titles for visibility. We use custom labels to separate high-margin items, adjust bids by product performance, and fix disapprovals. The outcome is higher impressions on priority SKUs and more profitable clicks at checkout.
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YouTube is one of the top channels in the UAE. We run both skippable and bumper ads but focus on building funnels that nurture new audiences into warm leads. By tracking view-through conversions, we know when a 15-second clip ends up driving enquiries.
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App campaigns are not about installation numbers alone. We set them to optimise for in-app events like booking a table or completing a purchase. We also segment campaigns by Android and iOS. Performance metrics differ sharply between the two. This way, you'll see lower CPI and more valuable lifetime users.
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Not every visitor converts on their first time. We build audience lists by behaviour: cart abandoners, page viewers, past buyers. A real estate developer, for example, saw a 40% lift in enquiries once we introduced remarketing with project-specific offers.
Running Google Ads in Abu Dhabi can get expensive quickly if the account is not set up right. Business owners spend thousands of dirhams a month but can’t tell which campaign drives enquiries. With over 8 years of campaign experience, we’ve built a that gives clear visibility on spend, conversions, and ROI.
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We start by auditing your campaigns and dirhams spent. We review historical campaigns to find wasted clicks, poor targeting, or incorrect match types. Our experts benchmark cost-per-click and conversion rates against Abu Dhabi industry averages, so you know where you stand.
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Most businesses waste money on irrelevant clicks in Abu Dhabi’s mixed audience pool. For example, expat job seekers often click ads unrelated to them, draining budgets. Our strategy process blocks these with strict negative keyword lists. We pick the right ad formats, allocate spend across campaigns, and forecast expected ROAS before launch to know what to expect.
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We set up accounts with clean campaign structures and tight ad groups with geo-targeting to run ads where your audience is. We A/B test headlines, CTAs, and extensions every month, and refresh landing pages with fast mobile designs that by 30–50%.
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Search intent matters more than volume. We plan for keywords that show buying intent. Our help us balance short-tail keywords for reach with long-tail ones for precision. We research in both Arabic and English, since many buyers in the UAE search bilingually.
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The ad copy is where clicks turn into leads. Our headlines include clear benefits and CTAs speak to Abu Dhabi audiences. We test dynamic variations to see what resonates, and we align every ad with its landing page to protect quality score and reduce CPC. For display and video ads, we design creatives that match your brand style while meeting Google’s format specs.
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Without clean data, you can’t scale ads. We ensure we keep track of every click and conversion with the right tools plugged into the backend. We set up the dashboards to show metrics that matter: ROAS, cost per acquisition, and audience breakdowns, so you see patterns clearly and can act on them.
Our Ratings

Our Google Ads work in Abu Dhabi cuts across B2B and B2C industries. We adapt campaigns to the specific challenges of each sector, ensuring results are relevant and sustainable.
Across every sector, we’ve proven that clean tracking, strict targeting, and consistent optimisation create long-term ROI. That’s why global and local brands trust us with their ad spend.
Our growth journey as a experience design company has bagged a few reputed accolades as well.
Impact Delivered
450+
Solutions Delivered
for our clients & partners
20M+
People Impacted
through our solutions
15+
Countries Catered
for our global clientele
98%
Client Satisfaction
through verified reviews
We’ve been running growth marketing campaigns for nearly a decade for clients globally, including plenty here in Abu Dhabi. We know this market. We’ve helped local businesses get over 500% plus returns on their ad spend (ROAS).
We keep things simple and effective. Our process is built around what works. We drive every step by research and data, while testing them for results you can testify to.
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Tenet UI UX Design Agency, Hamdan Bin Mohammed St - Al Danah - Zone 1 - Abu Dhabi - United Arab Emirates
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