Global
Tenet is Dubai’s leading UX research and usability testing agency. We are trusted by Fortune 1000 brands to create intuitive, user-friendly digital products. Our in-depth UX research uncovers user behaviors, pain points, and expectations, enabling businesses to design seamless experiences.
UX research is the foundation for creating digital products that users not only engage with but return to repeatedly. By understanding how users interact with your platform, you can uncover friction points, identify opportunities, and craft solutions that enhance usability and satisfaction. Research-backed insights will allow your Dubai, UAE business to make informed design decisions, ensuring every element aligns with user expectations while delivering on your brand’s promise. This trust translates into higher retention rates, increased word-of-mouth referrals, and a competitive edge in the Dubai market.
Great UI design starts with comprehensive UX research. At Tenet, we eliminate the guesswork by delivering insights that align with your users’ behaviors and needs, creating intuitive interfaces that exceed their expectations.
01
To create designs that resonate, you need a deep understanding of user motivations, expectations, and frustrations. Our UX research provides these critical insights, allowing you to create user-centered designs that truly engage.
02
UX research provides data-driven insights that take the guesswork out of design. With real user feedback guiding the process, every design choice is backed by evidence, ensuring a product that truly meets user needs.
03
One bad experience can make 32% of your customers leave, even your loyal customers. Our UX research helps identify potential friction points, ensuring every interaction is seamless, engaging, and supports user satisfaction.
04
Save time and resources by leveraging comprehensive UX research from our professionals. Our insights not only enhance user experience but also lead to higher conversion rates and lower design revision costs.
05
Tailored UX research streamlines the design process by providing a clear foundation and actionable insights. This clarity allows your design team to focus on executing an optimized, user-centric experience efficiently.
06
Gain a competitive edge in your niche with our professional UX research. By reducing bounce rates and enhancing the user experience, we help you create a website/app that keeps users engaged, ultimately boosting your revenue.
Our Ratings
With 350+ successful projects for 300+ clients across the UAE, we've refined a strategic UX research framework that delivers actionable insights. Are you ready for an insider’s look at our secret (not-so-secret anymore) methods? Explore the key research methods below:
01
Through one-on-one interviews, we gather firsthand insights from real users—whether it’s an Emirati entrepreneur managing a fintech app or an expat booking a staycation. These conversations reveal pain points and usability challenges that analytics alone can’t uncover.
02
We also integrate the technicalities of usability testing into the UX research process. Our team observes the way users interact with the product to spot the gaps and identify the issues.
03
A great way to understand the user sentiment is to deploy a well-thought survey or questionnaire that can help our team dive deep into the quantitative and qualitative data set for tailored results.
04
We analyze top players in your industry, assess their strengths and weaknesses, and identify gaps in user experience. This helps you stay ahead by offering a product that not only meets local market expectations but also outperforms the competition.
05
Understanding the emotional elements like the audience's needs, behaviors, and goals of your potential users can give us an actionable framework for our research. Our UX research enables us to design experiences that resonate with your users.
06
One of the most underrated methods that we use at Tenet for UX research is heatmaps. It helps us visualize user interactions such as clicks, scrolls, and hovers. How does it help? We then create detailed reports to optimize layouts and enhance navigation flow for a better experience.
Our UX research solutions in Dubai are customized to align with the unique challenges of your business and industry, whether you're in SaaS, Healthcare, or E-commerce. We, having helped over 350 clients in Dubai, work with companies of all sizes to ensure user-centric growth.
With a 98% client satisfaction rate, our expertise has helped Indian businesses in 16+ industries to achieve exceptional results. Based on previous experience, here are the industries where UX research is critical:
We do not start with a template. Every business in Dubai has unique users, goals, and challenges. Our custom UX research approach ensures that every insight we gather is directly relevant to your business. Connect with our team and let us discuss your challenges in detail.
We don’t settle for mediocrity, ensuring that your business achieves the exceptional user experiences it needs to thrive. Choose professional UX research services that are detailed, professional and cost-effective.
The cost of UX research services in Dubai ranges from AED 5,000 to AED 2,00,000 depending on factors like project scope, research methods, and the size of the user base.
Here's a breakdown of the key elements that influence user research and UX pricing:
Our growth journey as a experience design company has bagged a few reputed accolades as well.
They truly understood our vision for ASDAV. They helped us create a seamless new brand identity and digital space that makes it easier for students and professionals to explore our programs. Their attention to detail and strategic approach made a real difference
Jasmine
Founder, Asian School of Design & Applied Vastu
They completely changed the way our customers shop online. The new website and app feel so seamless—it’s like they just get what we needed!
Asmaa Alobaid
Founder, AnglesKw
They helped us craft a digital experience that truly reflects our brand—seamless, stylish, and performance-driven. Our customers now engage with our products more effortlessly than ever
Naimish
Founder, Pazazz
Tenet has been our go-to partner for almost everything digital. From brand strategy & UX research to development, marketing, & much more. We’ve had a wonderful experience with the team.
Danish Rahman
Marketing Officer, M42
We have many agencies in our partner network, but Tenet holds a special place for us. They've been with us for years, and they really know how to service well and deliver results that we're looking for.
Shruti Joshi
Senior Marketing Manager, Gartner
I've headed Oligvy and I've worked with many renowned agencies, but I am always eager to work with young and impactful agencies. Tenet (formerly KodeGlobe) is the right choice for us.
Derek O'Brien
Member of Parliament, Indian Govt. Ex Creative Head, Ogilvy
Their articulation of the process and their understanding of what we wanted was way ahead of what we were imagining.
Darryn Hurme
Product Head
As a first-time app developer, I had no experience in building apps, but Tenet made the process seamless. Their UI/UX work was fantastic, and they guided me every step of the way. I now have a great iOS and Android app—highly recommended!
Sajil Shah
Founder, Strongr
Their work brought our AI vision to life with a bold new identity and seamless digital experience. The transformation strengthened our global presence and made our innovation more accessible than ever.
Nitish Kumar
Founder, Algo Engineers
They transformed our platform into a seamless experience. The new website makes property searches effortless, helping our users find homes faster while improving engagement for us!
Cassian Rhoades
Senior Marketing Manager, Trulia
Their style of communication and empathy towards our requirements were amazing!
Seraphina Vale
Marketing Officer, Lazada
They're more than developers—true product solution specialists. As a UI/UX design agency, they revamped our website, improving UX and boosting call-to-action rates. Their expertise and seamless communication made the process effortless
Daniel Reynolds
Head of Product Development, Spiltwise
Their mobile app development streamlined our logistics, making reporting effortless. Clear communication and proactive execution made the process smooth and efficient.
Alex Carter
Product Specialist, Coca-Cola
Tenet’s UX audit gave us insights we hadn’t considered. The redesign made shopping smoother for customers and improved our operations. A truly valuable partnership.
Mithila Chirawawala
Founder, Mybabybabbles
Impact Delivered
0+
Solutions Delivered
for our clients & partners
0M+
People Impacted
through our solutions
0+
Countries Catered
for our global clientele
0%
Client Satisfaction
through verified reviews
We’ve been trusted by over 7 Fortune 1000 companies because of our proven results. With 350+ projects completed, our team of dedicated problem solvers delivers exceptional, research-backed outcomes that improve user experience and drive growth.
Being a leading UX research agency in Dubai we believe in creating a foolproof system that works seamlessly with no bottlenecks. Our experts have developed an agile and well-defined operational framework that has delivered results for hundreds of our esteemed clients. Have a look at our process:
Get Started
FAQ’S
Looking for more ways to enhance your project? Find some related links below and explore our additional offerings tailored to meet your needs.
Engage with Our Leading UX Research Specialists in Dubai
Elevate your service with our exceptional UX research expertise. Reach out to our specialists to enhance your digital solutions today.
Get in touchFeatured Clients
Our clients trust us with their success. Explore a curation of featured clients that believe in our impact.
Explore other works
Digital Transformation, Website Development, & Digital Experience Management for G42 Healthcare, a leading healthcare giant in the UAE.
Product Development & Strategy for Strongr, a leading fitness startup in India.
Brand Strategy, Identity, and Website Transformation for IROS, a leading healthcare giant in the UAE.
Brand Strategy, Identity, Website Design, and GTM Enablement for ASDAV.
Product Development & Digital Transformation for AcePlus, India's leading soft skill education platform for young learners.
Product Development, Ecommerce Enablement and Digital Transformation for Angles, Kuwait's leading lifestyle store.
Building A1, Dubai digital park, Dubai Silicon Oasis
Office timings - Mon-Fri : 09:30 AM - 06:00 PM
We’d love to hear about your brand, your visions, current challenges, even if you’re not sure what your next step is.
Let’s talk
NY
LDN
DXB
DL
SG
NY
LDN
DXB
DL
SG
U.A.E:
India:
UK:
USA: