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Find the most important CRO glossary terms, jargon, and abbreviations you should know.
A/B testing is a method of comparing two versions of a webpage or ad to determine which one performs better in terms of user engagement or conversions.
"Above the fold" refers to the portion of a webpage visible without scrolling, often considered prime space for key content or calls to action.
Behavioral targeting is a marketing strategy that uses user behavior data, such as browsing history, to deliver personalized ads and content.
Bounce rate is the percentage of visitors who leave a website after viewing only one page, indicating low engagement or relevance of content.
The Buyer's Journey is the process potential customers go through when considering a purchase.
A call to action (CTA) is one of the most powerful elements in a website, app, or any digital marketing campaign.
Click-through rate (CTR) is the percentage of people who click on a link or ad compared to the total number of people who view it.
Conversion rate is the percentage of visitors who take a desired action, such as making a purchase or filling out a form, on a website or app.
Eye-tracking is a technology that monitors and measures where someone is looking.
A heatmap is a visual representation of data that helps businesses understand user behavior by showing where users interact most on a webpage.
A landing page is a web page designed to convert visitors into leads or customers, typically focusing on a specific product, service, or call to action.
Marketing Funnel is a model illustrating the customer journey from awareness to purchase, broken into stages like awareness, interest, & conversion.
Retargeting: A marketing strategy that shows ads to users who previously interacted with your website or app.
Session recording, often referred to as session replay, is a valuable tool that captures a user's interactions on a website or app in real-time.
Website Readability means how easily visitors can read and understand content on a website, influenced by design, language, and layout.
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