CRO

Conversion Rate Optimization (CRO) Glossary Terms

Find the most important CRO glossary terms, jargon, and abbreviations you should know.

Above the Fold

"Above the fold" refers to the portion of a webpage visible without scrolling, often considered prime space for key content or calls to action.

Behavioral Targeting

Behavioral targeting is a marketing strategy that uses user behavior data, such as browsing history, to deliver personalized ads and content.

Bounce Rate

Bounce rate is the percentage of visitors who leave a website after viewing only one page, indicating low engagement or relevance of content.

Buyer's Journey

The Buyer's Journey is the process potential customers go through when considering a purchase.

Call to action (CTA)

A call to action (CTA) is one of the most powerful elements in a website, app, or any digital marketing campaign.

Click-Through Rate

Click-through rate (CTR) is the percentage of people who click on a link or ad compared to the total number of people who view it.

Conversion Rate

Conversion rate is the percentage of visitors who take a desired action, such as making a purchase or filling out a form, on a website or app.

Eye-tracking

Eye-tracking is a technology that monitors and measures where someone is looking.

A heatmap is a visual tool that displays areas of high and low user interaction on a webpage. It reveals user behavior trends and helps identify which content or elements capture attention or cause distraction.

Marketing funnel

Marketing Funnel is a model illustrating the customer journey from awareness to purchase, broken into stages like awareness, interest, & conversion.

Session Recording

Session recording, often referred to as session replay, is a valuable tool that captures a user's interactions on a website or app in real-time.