Leading Brand Research Agency

Personalized brand and market research solutions for every brand challenge

We’ve helped businesses generate $1.54 billion in revenue and investments by combining brand perception analysis, customer insights, and advanced segmentation that pinpoints the exact people who care about your brand. Stop talking to everyone and start connecting with the right ones.

Take the first step toward stronger brand performance

Why build a brand on guesswork and market speculations when you can grow it by targeting smarter? Tenet’s brand research agency expertise has guided over 100s startups, SMBS, and 7+ Fortune 1000 companies to success. It has earned 60+ five-star reviews with a 45% repeat client rate to show for it. From brand equity research to competitive benchmarking to consumer behavior analysis, we deliver insights that reshape your strategies and bottom lines. Your brand deserves more than luck—make every move calculated with Tenet.

Problems We Solve With Our Brand Research Services

Uncertainty, inconsistencies, misalignment, and missed opportunities—building a brand can come with many roadblocks. At our agency, we untangle the confusion with insights that redefine your strategy and sharpen your impact. Here are some common problems our clients face and how we help:

Uncertainty about Brand Perception

Does your audience adore your brand, or does it just exist in a sea of other brands? At Tenet, our brand perception analysis pinpoints what’s clicking—and what’s not. We highlight areas for improvement and opportunities to build stronger emotional connections.

Unclear Market Positioning

Don’t get lost in the saturated market. Blending in is not a strategy. Tenet’s market research ensures your brand finds its unique space, enabling you to stand out from competitors and resonate with the right audience in meaningful ways.

Disconnect Between Brand Intention and Customer Understanding

What you think you’re saying might not align with what customers are actually hearing. We align your messaging with audience perceptions through surveys, interviews, and analysis to create clarity and consistency in communication.

Challenges in Entering New Markets

Is your idea “future-ready”? Our market research consultancy puts it through the litmus test to uncover trends and align your brand with customer needs. We ensure that your brand enters confidently and has a solid growth strategy.

Weak Brand Equity

Building trust takes time, but we speed up your brand positioning at Tenet. Our brand equity research strengthens and improves how customers perceive your brand’s value in the market.

Talent Acquisition

Our research defines your brand direction and ensures your brand appeals to top talents. We help brand owners align on what they stand for and the steps to succeed. It clarifies your brand's purpose, values, and future vision.

Our Ratings

Brand Research Services We Offer

Being a leading brand research agency, we dig deeper so your brand stands taller. Our services deliver data-driven strategies optimized for success.

Brand Awareness Analysis

We conduct in-depth research to measure your brand's visibility and recognition in the market. Our analysis helps identify gaps in brand awareness, uncover opportunities to increase reach, and craft strategies to enhance your brand’s presence.

Brand Perception Studies

Our studies evaluate how consumers view your brand in comparison to competitors. By understanding customer perceptions, we offer insights that help refine your messaging, enhance brand equity, and align your branding with your target audience's expectations.

Customer Segmentation

We analyze customer data to segment your audience into distinct groups based on demographics, behavior, and preferences. This segmentation enables you to create targeted marketing strategies that resonate with each customer segment for greater engagement and loyalty.

Competitive Analysis

Assess your competitors’ strategies, strengths, and weaknesses to understand your market position. Our expert insights empower you to differentiate your brand, capitalize on market opportunities, and address competitive threats effectively.

Market Trend Analysis

Our research provides insights into current and emerging market trends, helping you stay ahead. Our analysis identifies shifts in consumer preferences, industry developments, and technological advancements, enabling you to adapt and innovate in real time.

Customer Satisfaction Surveys

We design and conduct surveys to gauge customer satisfaction, identifying key drivers of loyalty and areas for improvement. The insights from these surveys allow you to optimize your offerings, enhance customer experience, and foster long-term relationships.

Diverse Industry Expertise to Fuel Your Brand’s Growth

At Tenet, we help both B2C and B2B businesses achieve brand success through comprehensive brand research services. Our expertise spans a wide range of industries, empowering brands to make informed decisions and drive sustainable growth. We serve diverse sectors including:

E-commerce: Helping online retailers understand customer behavior and optimize their branding for better sales and customer loyalty.
Real Estate: Conducting in-depth market analysis to help real estate developers and agents position their properties effectively and attract the right buyers.
Finance: Offering insights to financial institutions, enabling them to strengthen their brand image and build trust with clients in a competitive market.
Healthcare: Assisting healthcare providers in enhancing brand perception, patient trust, and engagement through targeted research.
Technology: Supporting tech companies in identifying market trends and refining their brand strategy to stay ahead of the competition.
Retail: Helping retail brands connect with customers through powerful brand positioning and tailored research strategies to boost engagement and growth.

How much does it cost to hire a brand research agency?

The cost of hiring a brand research agency typically ranges from $2,000 to $48,000, depending on various factors that influence the scope and complexity of the project.

Here are some of the factors that impact the cost:

Project Complexity: The cost varies based on the depth of the project. A simple market analysis might cost a few thousand dollars, while comprehensive rebranding efforts with detailed research can reach tens of thousands or even more.
Competition Level: Entering competitive markets often requires more strategic and extensive research, increasing the overall cost of the project.
Deadline and Timeline: Tight deadlines come at a premium. The more urgent the project, the higher the costs. Longer timelines can allow for more collaboration and refinement, potentially optimizing the cost over time.
Methodology: The chosen research methods, whether qualitative (focus groups) or quantitative (surveys), play a significant role in the overall cost. The deeper and more detailed the research, the higher the price.

Our growth journey as a experience design company has bagged a few reputed accolades as well.

What our clients have to say about us

They truly understood our vision for ASDAV. They helped us create a seamless new brand identity and digital space that makes it easier for students and professionals to explore our programs. Their attention to detail and strategic approach made a real difference

Jasmine

Founder, Asian School of Design & Applied Vastu

They completely changed the way our customers shop online. The new website and app feel so seamless—it’s like they just get what we needed!

Asmaa Alobaid

Founder, AnglesKw

They helped us craft a digital experience that truly reflects our brand—seamless, stylish, and performance-driven. Our customers now engage with our products more effortlessly than ever

Naimish

Founder, Pazazz

Tenet has been our go-to partner for almost everything digital. From brand strategy & UX research to development, marketing, & much more. We’ve had a wonderful experience with the team.

Danish Rahman

Marketing Officer, M42

We have many agencies in our partner network, but Tenet holds a special place for us. They've been with us for years, and they really know how to service well and deliver results that we're looking for.

Shruti Joshi

Senior Marketing Manager, Gartner

I've headed Oligvy and I've worked with many renowned agencies, but I am always eager to work with young and impactful agencies. Tenet (formerly KodeGlobe) is the right choice for us.

Derek O'Brien

Member of Parliament, Indian Govt. Ex Creative Head, Ogilvy

Their articulation of the process and their understanding of what we wanted was way ahead of what we were imagining.

Darryn Hurme

Product Head

As a first-time app developer, I had no experience in building apps, but Tenet made the process seamless. Their UI/UX work was fantastic, and they guided me every step of the way. I now have a great iOS and Android app—highly recommended!

Sajil Shah

Founder, Strongr

Their work brought our AI vision to life with a bold new identity and seamless digital experience. The transformation strengthened our global presence and made our innovation more accessible than ever.

Nitish Kumar

Founder, Algo Engineers

They transformed our platform into a seamless experience. The new website makes property searches effortless, helping our users find homes faster while improving engagement for us!

Cassian Rhoades

Senior Marketing Manager, Trulia

Their style of communication and empathy towards our requirements were amazing!

Seraphina Vale

Marketing Officer, Lazada

They're more than developers—true product solution specialists. As a UI/UX design agency, they revamped our website, improving UX and boosting call-to-action rates. Their expertise and seamless communication made the process effortless

Daniel Reynolds

Head of Product Development, Spiltwise

Their mobile app development streamlined our logistics, making reporting effortless. Clear communication and proactive execution made the process smooth and efficient.

Alex Carter

Product Specialist, Coca-Cola

Tenet’s UX audit gave us insights we hadn’t considered. The redesign made shopping smoother for customers and improved our operations. A truly valuable partnership.

Mithila Chirawawala

Founder, Mybabybabbles

Impact Delivered

Solutions Delivered

for our clients & partners

0M+

People Impacted

through our solutions

Countries Catered

for our global clientele

Client Satisfaction

through verified reviews

Why companies choose Tenet as a trusted brand research agency

When it comes to brand research, businesses need more than just numbers—they need a trusted advisor. Here’s why companies choose Tenet to decode their brand potential.

Data-Driven Insights for Strategic Growth

Tenet uses advanced research techniques to gather actionable data, providing clients with in-depth insights that drive informed decisions. Our research empowers brands to refine strategies and achieve sustainable growth.

Tailored Solutions for Every Industry

With extensive experience across diverse industries, Tenet offers customized brand research services that align with each sector’s unique needs. We understand that every market is different and adapt our approach accordingly to deliver relevant, impactful results.

Expert Team with a Proven Track Record

Our team of experienced researchers, strategists, and analysts has a proven history of delivering high-quality research. With a focus on excellence, we help companies achieve competitive advantages through well-researched insights.

Commitment to Client Success

At Tenet, client success is our top priority. We work closely with businesses to ensure our research aligns with their goals, providing ongoing support to help them execute findings and drive positive outcomes for their brand.

FAQ’S