Cookies

Cookies are small text files that are downloaded and stored on your device (computer, tablet, or smartphone) by websites you visit. They contain bits of data that websites use to enhance your browsing experience, like remembering your login details, preferences, shopping cart items, or tracking your activity for analytical purposes. 

Think of cookies as memory aids for websites; instead of requiring you to re-enter your information or settings each time you visit, cookies remember them for you.

Websites utilize cookies for a bunch of practical reasons, and this is why they’re so common across the internet. Typically, cookies help to:

• Enhance user experience by remembering preferences like language selection or font size settings.
• Enable smooth functionality for certain features, such as keeping users logged in during a session or allowing them to browse without losing items in their shopping cart.
• Provide analytics to website owners, helping them understand how users interact with their site (think Google Analytics).
• Deliver personalized advertisements by keeping track of your browsing habits.

Imagine visiting the homepage of Tenet, and it automatically redirects you to a relevant language or region, depending on your location—that's cookies at work. 

Not all cookies work the same way. Here’s a quick breakdown of the different types you’ll encounter:

1. Session Cookies
   These are temporary cookies that only stay active while you’re on the site. For instance, when you’re browsing for services like iOS app development, a session cookie might log your interactions to ensure you stay on the relevant page. They disappear once you close your browser.
2. Persistent Cookies
   Unlike session cookies, persistent cookies stay on your device even after you leave the site. They’re often used to retain login credentials so you don’t need to enter your username or password repeatedly—or to remember your preferences about brand style guides from a previous visit to the TENET website.
3. First-Party Cookies
   These cookies are created and used by the website you’re currently visiting. For example, if you’re using TENET’s site to explore solutions like cross-platform app development, first-party cookies help save settings unique to your session.
4. Third-Party Cookies
   These are placed on your device by third-party services, often for marketing purposes. For instance, if you’ve been searching for SaaS development or mobile app development, third-party cookies could show you related ads on other sites later.

Cookies can influence your online experience. They make web surfing quicker and more convenient, yet they also raise some privacy concerns since they collect data about your activity. That’s why understanding how cookies work is so important, especially when visiting websites like TENET that serve startups, SMEs, and other business professionals.

Talking about cookies, businesses use this tool not just to improve functionality but also to deliver personalized services. Imagine you’re a startup founder browsing TENET’s case studies or service breakdowns—cookies can personalize your experience by tailoring content, like listing solutions for product design or analytics relevant to startups.

Privacy laws affect how businesses and websites, such as Tenet, can use cookies. These regulations ensure transparency and provide users with the choice to opt-in or out of cookies.

Examples of such laws include:

• GDPR (General Data Protection Regulation): Enforces strict data collection policies in the EU, requiring websites to request user consent for cookies.
• CCPA (California Consumer Privacy Act): Gives California residents better control over their personal data, including cookie usage.

When you visit a website, you may notice a pop-up requesting cookie consent—this is companies ensuring they follow relevant regulations.

Yes, but with responsibility. For companies in UI/UX design like Tenet, cookies can enhance user experience and ensure the website operates seamlessly. For example, while acquiring new business leads for their website development services across 15+ countries, cookies allow them to track how potential clients interact with the site and identify areas that need improvement. This is hugely beneficial for maintaining their 98% client satisfaction rate.

Ways cookies can help Tenet include:

• Improving how clients find their services, such as design audits or brand research, by analyzing which pages are visited most frequently.
• Tailoring the web experience for product managers or C-level executives curious about Tenets' competitive advantages.
• Offering users easier access to resources related to technical confidence or post-engagement support, based on what they’ve browsed during their session.

If you’re feeling unsure about cookies, rest easy knowing you’re in control. You can:

• Use browser settings to block or delete cookies.
• Adjust permissions to receive alerts when a site attempts to store cookies.
• Opt-out from targeted advertising by tweaking cookie preferences in your browser.