HTTPS

HTTPS, or Hypertext Transfer Protocol Secure, is an extension of HTTP that uses encryption to secure communication between a web browser and a website.

The “secure” part comes into play because HTTPS encrypts the data being transferred—basically turning it into code that only the intended recipient can understand.

This is made possible by TLS (Transport Layer Security) or its predecessor, SSL (Secure Sockets Layer)—encryption protocols that protect your data. 

HTTPS ensures that no one else, like hackers or malicious actors, can intercept and mess with sensitive information such as passwords, credit card details, or personal data while it’s being transmitted.

Now let’s talk about why HTTPS is important for you or your business. Whether you’re a website owner or just someone who wants to browse securely, HTTPS can make a big difference:

• Protects Sensitive Data - HTTPS is super beneficial for websites that collect personal information like passwords, banking details, or credit card numbers. Using HTTPS keeps that data encrypted and safe from prying eyes.
• Trust and Credibility - Having HTTPS on your site doesn’t just make it secure; it’s also a symbol of trust. Users are more likely to engage with websites that show that green padlock or a “secure” label in the address bar. If you're running a business and want to build credibility, HTTPS is a must.
• SEO Boost - Did you know search engines like Google prioritize HTTPS websites? It’s true! HTTPS is a ranking signal. So if you're looking to enhance your website's visibility on search engine results, this is a step you can’t afford to skip.
• Required for Advanced Web Features - Many modern browsers block certain features on sites without HTTPS, like accessing geolocation, using secure cookies, or fast payment systems. Making sure your site has HTTPS allows you to use these functionalities.
• Prevents “Not Secure” Notifications - Most modern web browsers, like Google Chrome, now show a “Not Secure” warning for websites that don’t use HTTPS. This can scare visitors away, especially if they’re about to make a purchase or submit sensitive forms.

Enabling HTTPS for your site involves getting and installing an SSL/TLS certificate. Here’s how the process works:

1. Purchase an SSL Certificate - There are various SSL providers offering certificates. Sometimes, hosting services might even give you free SSL certificates.
2. Certificate Validation - Once purchased, the certificate needs to be validated. There are several types, including:
   • DV (Domain Validation) - Basic validation to confirm domain ownership.
   • OV (Organization Validation) - Includes business details for higher trust.
   • EV (Extended Validation) - The most trustworthy type, showing the company name in the browser bar.
3. Install and Activate - After you have your SSL certificate, the next step is to install it on your server. Many hosting services can help with this!
4. Redirect HTTP to HTTPS - To avoid hiccups, it’s key to automatically redirect anyone who visits your site via an old HTTP link to the new HTTPS version. This requires setting up redirects in your website settings.

If you skip HTTPS, your website could face several cyber threats, such as:

• Data Interception: Hackers can intercept data transferred between users and the website, known as “man-in-the-middle” attacks.
• Data Tampering: Malicious actors could alter the data being shared over a non-secure connection, leading to compromised communications.
• Reduced Trust: Spotting a “Not Secure” warning can push users away from your site, which is bad news if you’re running an eCommerce store or handling business transactions online.
• Lost Business Opportunities: Without HTTPS, businesses targeting modern audiences may miss out on lucrative partnerships. Demonstrating security compliance is increasingly becoming a necessity.

Pretty much everyone running a website needs HTTPS nowadays. Here’s why it’s especially crucial for these groups:

• Businesses-Ecommerce Websites - If you’re handling sensitive customer data or payments, HTTPS is essential. Customers expect secure interactions.
• SaaS or Mobile App Companies - SaaS businesses or mobile app developers transmitting user data should always use HTTPS to establish trust.
• Content Platforms and Blogs - Even if you’re just sharing content, HTTPS helps build credibility and keeps commenters’ data secure.
• Startups or Enterprises - Startups and enterprise businesses looking to grow need every advantage they can get. An HTTPS-enabled site won’t just secure your data; it will also help improve your site's SEO metrics.

HTTPS differs from HTTP by providing encryption for data transmission, authentication of the website's identity, and improved SEO benefits, making it more secure and trustworthy for users.

Here’s a comparison table between HTTP and HTTPS:

Today, implementing HTTPS isn’t just a choice; it’s a necessity.

Without it, your website is at risk for breaches and losing visitor trust, and it won't perform as well in search engines. If you want to secure your digital presence and make it shine, trust Tenet to combine security and success.

Take that next step toward building not just a functional but a credible online presence. Check out our services or partner with us to see how we can support your goals.