B2B SaaS Conversion Rate Optimization (CRO) Agency In India

Growth-Focused CRO for Scaling SaaS Brands

At Tenet, we work with B2B SaaS companies that aren't seeing the conversions they expected. As one of India’s leading CRO agencies for B2B SaaS businesses, we focus on turning your traffic into signups, demos, and paying users. Get practical strategies that improve your funnel and drive real business growth.

Key Components of a High-Performance B2B SaaS Funnel

B2B SaaS funnels are rarely linear. Prospects explore, compare, and revisit before making a decision. That’s why it’s important to build a funnel that supports each stage with clarity and intent.

Value Clarity

Make it clear what your product does, who it's for, and how it helps. Clear messaging reduces confusion, builds trust, and helps prospects quickly understand why they should care.

Frictionless Onboarding

Reduce steps and simplify sign-up. Give users early wins without overwhelming them. A smooth onboarding experience increases product adoption and makes it easier for leads to become active users.

Activation Loops

Guide users toward key actions that show your product’s core value. Trigger loops that create habit-forming behavior, so users stay engaged and keep coming back on their own.

Retention Signals

Track in-product actions that signal long-term value, like repeated logins, feature usage, or data uploads. Use these insights to improve lifecycle emails, in-app nudges, and customer success interventions.

Our Ratings

Our CRO Services For B2B SaaS Businesses In India

Our B2B SaaS conversion rate optimization services are designed to turn more visitors into leads and paying users. We work with SaaS businesses across India to build high-converting customer journeys.

User Journey & Funnel Analysis

We map how users move through your B2B SaaS funnel to find drop-off points, confusion, or blockers. This helps uncover real issues and opportunities to improve conversion at every stage.

Onboarding Flow Optimization

Your onboarding should guide users to the “aha” moment quickly. We simplify steps, reduce friction, and create a smoother experience so new users understand and use your product from day one.

Landing Page Optimization

Our team improves your SaaS landing pages by testing headlines, CTAs, layouts, and content. The goal is to increase demo bookings, trial signups, or lead form submissions through better clarity.

Pricing Page Optimization

When buyers reach the pricing page, clarity and confidence matter. We optimize layout, messaging, and comparisons to help users choose faster and reduce hesitation at this critical decision point.

Behavioral Analytics & Heatmaps

We use tools like heatmaps, session recordings, and scroll maps to see how users interact with your site. These insights guide smart design decisions and highlight what’s working or not.

Retention-Focused CRO

Our job doesn’t end at signup. Our CRO work focuses on habits, feature usage, and lifecycle flows that drive retention, reduce churn, and help users get long-term value from your SaaS.

Industry-Agnostic CRO Solutions for B2B SaaS Brands

Tenet’s proven CRO strategies have helped over 100 B2B SaaS brands across India boost their conversions, improve retention, and grow faster. Our experience spans across multiple industries, giving us the insights needed to build high-performance funnels no matter what your product does.

We have worked with SaaS companies in:

HR and Payroll Software
Fintech and Accounting Platforms
Project Management Tools
HealthTech SaaS
CRM and Sales Automation
MarTech and Email Platforms
Logistics and Supply Chain SaaS

Brands that work with Tenet see at least a 40–60% increase in signups, trial-to-paid conversions, and user engagement within the first few months. So don’t wait, et us help you build a conversion engine that actually works.

Our growth journey as a experience design company has bagged a few reputed accolades as well.

What our clients have to say about us

They truly understood our vision for ASDAV. They helped us create a seamless new brand identity and digital space that makes it easier for students and professionals to explore our programs. Their attention to detail and strategic approach made a real difference

Jasmine

Founder, Asian School of Design & Applied Vastu

They completely changed the way our customers shop online. The new website and app feel so seamless—it’s like they just get what we needed!

Asmaa Alobaid

Founder, AnglesKw

They helped us craft a digital experience that truly reflects our brand—seamless, stylish, and performance-driven. Our customers now engage with our products more effortlessly than ever

Naimish

Founder, Pazazz

Tenet has been our go-to partner for almost everything digital. From brand strategy & UX research to development, marketing, & much more. We’ve had a wonderful experience with the team.

Danish Rahman

Marketing Officer, M42

We have many agencies in our partner network, but Tenet holds a special place for us. They've been with us for years, and they really know how to service well and deliver results that we're looking for.

Shruti Joshi

Senior Marketing Manager, Gartner

I've headed Oligvy and I've worked with many renowned agencies, but I am always eager to work with young and impactful agencies. Tenet (formerly KodeGlobe) is the right choice for us.

Derek O'Brien

Member of Parliament, Indian Govt. Ex Creative Head, Ogilvy

Their articulation of the process and their understanding of what we wanted was way ahead of what we were imagining.

Darryn Hurme

Product Head

As a first-time app developer, I had no experience in building apps, but Tenet made the process seamless. Their UI/UX work was fantastic, and they guided me every step of the way. I now have a great iOS and Android app—highly recommended!

Sajil Shah

Founder, Strongr

Their work brought our AI vision to life with a bold new identity and seamless digital experience. The transformation strengthened our global presence and made our innovation more accessible than ever.

Nitish Kumar

Founder, Algo Engineers

They transformed our platform into a seamless experience. The new website makes property searches effortless, helping our users find homes faster while improving engagement for us!

Cassian Rhoades

Senior Marketing Manager, Trulia

Their style of communication and empathy towards our requirements were amazing!

Seraphina Vale

Marketing Officer, Lazada

They're more than developers—true product solution specialists. As a UI/UX design agency, they revamped our website, improving UX and boosting call-to-action rates. Their expertise and seamless communication made the process effortless

Daniel Reynolds

Head of Product Development, Spiltwise

Their mobile app development streamlined our logistics, making reporting effortless. Clear communication and proactive execution made the process smooth and efficient.

Alex Carter

Product Specialist, Coca-Cola

Tenet’s UX audit gave us insights we hadn’t considered. The redesign made shopping smoother for customers and improved our operations. A truly valuable partnership.

Mithila Chirawawala

Founder, Mybabybabbles

Our Technology Stack For B2B SaaS CRO Services

We use a hybrid stack designed to improve core SaaS metrics, including customer acquisition, lifetime value, product-qualified leads, and churn rate. GA4 and Mixpanel help us with funnel tracking. FullStory and Hotjar provide session recordings, including rage-click analysis. Figma for UX iteration and prototype feedback.

GA4

FullStory

Hotjar

Figma

Impact Delivered

Solutions Delivered

for our clients & partners

0M+

People Impacted

through our solutions

Countries Catered

for our global clientele

Client Satisfaction

through verified reviews

Why We Are The Leading B2B SaaS CRO Agency In India

A generic CRO plan doesn’t cut it in B2B SaaS. We know this, and here are good reasons why we're the top agency B2Bs come to:

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A Step-by-Step Look at Our CRO Methodology

Our team has worked on funnels with long sales cycles, layered decision-makers, and advanced user flows. This step-by-step methodology is what we use to fix conversion gaps and unlock growth.

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