Global
As a leading brand strategy agency in India, Tenet helps businesses craft powerful brand identities, positioning, and messaging. Our expert brand strategists dive deep into market research, competitor analysis, and consumer insights to build a brand that stands out and drives long-term success.
Many businesses struggle with unclear brand positioning, making it hard to stand out in a crowded market. Without a well-defined strategy, brands fail to connect with their audience, leading to low engagement and weak customer loyalty. We help businesses identify their unique value, create consistent messaging, and establish a strong market presence. Another common challenge is brand inconsistency across platforms. Mismatched visuals, tone, and messaging confuse customers and weaken brand trust. Our team ensures your brand identity remains uniform across websites, social media, packaging, and marketing campaigns. We align every touchpoint to build a memorable and trustworthy brand.
Many Indian brands focus on sales and marketing but overlook brand strategy. They see branding as just a logo or tagline, not as a core business driver. This mistake leads to weak customer trust, inconsistent messaging, and lost opportunities. Below are key reasons why investing in brand strategy is essential for long-term success.
01
A strong brand strategy ensures that your brand becomes instantly recognizable. By maintaining consistency across all touchpoints, your brand stands out, making it easier for potential customers to identify and remember your business in a crowded marketplace.
02
Investing in a well-defined brand strategy builds trust with your audience. When your messaging, design, and values align, customers feel more confident in your brand. A trustworthy brand establishes credibility, making customers more likely to choose you over competitors.
03
A strong brand strategy allows you to position your brand as a leader in your industry, enabling you to charge a premium price. When your brand resonates with customers on a deeper level, they are more willing to pay more for your products or services even in price sensitive markets like India.
04
A strong brand strategy significantly reduces customer acquisition costs. When your brand is well-established, potential customers are more likely to seek you out, reducing the need for heavy advertising spend. Word-of-mouth marketing and organic growth become powerful tools for attracting new business.
05
A compelling brand attracts not only customers but also top-tier talent. When your business has a clear purpose and reputation, potential employees are drawn to your company’s values and vision. This makes it easier to recruit candidates who are aligned with your mission.
06
Our brand strategy agency provides a foundation for expanding into new markets, whether geographically or through new product lines. With a clear identity and consistent messaging, you can effectively introduce your brand to unfamiliar audiences, build trust, and capture market share.
Our Ratings
Tenet is a global design and branding agency with deep Indian roots. Below are the key brand strategy services we offer to shape and strengthen your brand in the Indian market.
01
Our Market Research & Competitive Analysis service provides actionable insights into industry trends, consumer behavior, and competitor strategies. By leveraging data-driven analysis, we help brands make informed decisions, uncover new opportunities, and position themselves effectively in the market to stand out.
02
We help clarify what your brand stands for, how it is perceived, and its competitive advantage. With a strategic approach, we create a brand structure that integrates products, services, or sub-brands into a unified, coherent identity, ensuring your brand is consistently presented across all touchpoints.
03
At Tenet, we help brands articulate their core mission, vision, and values. For IROS, an M42 company, we began by uncovering their essence through workshops, interviews, and audits. This process resulted in a rock-solid foundation that fueled their global expansion without losing their core.
04
Through our Customer Personas & Brand Messaging service, we help brands define their ideal customers by creating detailed personas that reflect their needs, behaviors, and goals. We then craft messaging that resonates with your audience, ensuring your brand speaks directly to their interests.
05
We create compelling, cohesive visual elements that reflect your brand’s essence, including logos, typography, color palettes, and imagery. Our team ensures that your brand is visually distinctive and consistent across all platforms, creating a memorable impression that leaves a lasting impact on your audience.
06
Whether you’re evolving an existing brand or looking to expand, we will guide your brand through periods of change. We work closely with you to refine your brand’s positioning, develop growth strategies, and ensure that any rebranding efforts align with your core values.
At Tenet, we provide brand strategy consulting across a wide range of industries. With clients across India and 15 industries, we’ve powered 20+ million customer connections, helping businesses grow, evolve, and thrive.
Industries thriving with our brand strategy service include:
At our brand strategy agency, we have helped over 350+ clients build strong, impactful brands. Our team has worked with startups, enterprises, and Fortune 1000 companies across industries. Whether you run a tech startup, an eCommerce business, or a legacy brand, we craft strategies that drive growth. Partner with us to create a brand that stands out and stays relevant.
The price of brilliance isn’t one-size-fits-all. A brand strategy service can range from ₹2,00,000 for a start-up refresh to ₹30,00,000+ for enterprise-level transformations.
But what impacts pricing?
Custom solutions = premium results with noticeable ROI. At Tenet, brand growth starts with a value-driven strategy that does more than pay for itself.
Our growth journey as a experience design company has bagged a few reputed accolades as well.
They truly understood our vision for ASDAV. They helped us create a seamless new brand identity and digital space that makes it easier for students and professionals to explore our programs. Their attention to detail and strategic approach made a real difference
Jasmine
Founder, Asian School of Design & Applied Vastu
They completely changed the way our customers shop online. The new website and app feel so seamless—it’s like they just get what we needed!
Asmaa Alobaid
Founder, AnglesKw
They helped us craft a digital experience that truly reflects our brand—seamless, stylish, and performance-driven. Our customers now engage with our products more effortlessly than ever
Naimish
Founder, Pazazz
Tenet has been our go-to partner for almost everything digital. From brand strategy & UX research to development, marketing, & much more. We’ve had a wonderful experience with the team.
Danish Rahman
Marketing Officer, M42
We have many agencies in our partner network, but Tenet holds a special place for us. They've been with us for years, and they really know how to service well and deliver results that we're looking for.
Shruti Joshi
Senior Marketing Manager, Gartner
I've headed Oligvy and I've worked with many renowned agencies, but I am always eager to work with young and impactful agencies. Tenet (formerly KodeGlobe) is the right choice for us.
Derek O'Brien
Member of Parliament, Indian Govt. Ex Creative Head, Ogilvy
Their articulation of the process and their understanding of what we wanted was way ahead of what we were imagining.
Darryn Hurme
Product Head
As a first-time app developer, I had no experience in building apps, but Tenet made the process seamless. Their UI/UX work was fantastic, and they guided me every step of the way. I now have a great iOS and Android app—highly recommended!
Sajil Shah
Founder, Strongr
Their work brought our AI vision to life with a bold new identity and seamless digital experience. The transformation strengthened our global presence and made our innovation more accessible than ever.
Nitish Kumar
Founder, Algo Engineers
They transformed our platform into a seamless experience. The new website makes property searches effortless, helping our users find homes faster while improving engagement for us!
Cassian Rhoades
Senior Marketing Manager, Trulia
Their style of communication and empathy towards our requirements were amazing!
Seraphina Vale
Marketing Officer, Lazada
They're more than developers—true product solution specialists. As a UI/UX design agency, they revamped our website, improving UX and boosting call-to-action rates. Their expertise and seamless communication made the process effortless
Daniel Reynolds
Head of Product Development, Spiltwise
Their mobile app development streamlined our logistics, making reporting effortless. Clear communication and proactive execution made the process smooth and efficient.
Alex Carter
Product Specialist, Coca-Cola
Tenet’s UX audit gave us insights we hadn’t considered. The redesign made shopping smoother for customers and improved our operations. A truly valuable partnership.
Mithila Chirawawala
Founder, Mybabybabbles
Impact Delivered
0+
Solutions Delivered
for our clients & partners
0M+
People Impacted
through our solutions
0+
Countries Catered
for our global clientele
0%
Client Satisfaction
through verified reviews
Global brands, including Fortune 1000 companies like Gartner, Kawasaki, Mercedes, IROS, and G42 Healthcare, choose Tenet for our results-driven branding expertise. Here’s what sets us apart:
Building a powerful brand begins with strategy, not guesswork. As a trusted brand strategy agency, our four-step process ensures your brand has a solid foundation and a roadmap for long-term success.
Get Started
FAQ’S
Looking for more ways to enhance your project? Find some related links below and explore our additional offerings tailored to meet your needs
Engage with Our Leading Brand Strategy Specialists In India
Elevate your service with our exceptional Brand Strategy expertise. Reach out to our specialists to enhance your digital solutions today.
Get in touchFeatured Clients
Our clients trust us with their success. Explore a curation of featured clients that believe in our impact.
Explore other works
Digital Transformation, Website Development, & Digital Experience Management for G42 Healthcare, a leading healthcare giant in the UAE.
Product Development & Strategy for Strongr, a leading fitness startup in India.
Brand Strategy, Identity, and Website Transformation for IROS, a leading healthcare giant in the UAE.
Brand Strategy, Identity, Website Design, and GTM Enablement for ASDAV.
Product Development & Digital Transformation for AcePlus, India's leading soft skill education platform for young learners.
Product Development, Ecommerce Enablement and Digital Transformation for Angles, Kuwait's leading lifestyle store.
A-43, A Block, Sector-63, Noida
Office timings - Mon-Fri : 09:30 AM - 06:00 PM
We’d love to hear about your brand, your visions, current challenges, even if you’re not sure what your next step is.
Let’s talk
NY
LDN
DXB
DL
SG
NY
LDN
DXB
DL
SG
U.A.E:
India:
UK:
USA: