SaaS Onboarding Experiences Examples

What is SaaS Onboarding?

SaaS onboarding is the process of guiding new users from sign-up to active, engaged customers. It includes everything from the first welcome message to in-app tutorials, tooltips, and email sequences designed to help users understand and use the product effectively.

A strong onboarding experience reduces friction, improves user retention, and accelerates time-to-value. The best SaaS onboarding flows are personalized, interactive, and focused on helping users achieve their goals quickly.

What is a SaaS Onboarding Experience?

A SaaS onboarding experience is how new users interact with your SaaS app from the moment they sign up. It includes welcome screens, product tours, tooltips, emails, and any support that helps users get started.

A good onboarding experience makes it easy for users to understand the product, complete key actions, and see value quickly. The smoother the experience, the more likely users are to stay and become long-term customers.

Best SaaS Onboarding Experience Examples

We’ve put together a list of some of the best SaaS onboarding experiences from leading brands like Canva, Asana, Notion, Habstash, and more. These examples highlight how top companies guide new users into their apps, making the process smooth and engaging.

We selected these examples based on key factors like user guidance, simplicity, interactivity, and overall experience. Explore the list to see how these brands onboard users and get inspired to improve your own onboarding flow.

Need help designing your SaaS application? At Tenet, we specialize in SaaS design and have worked with 300+ brands to create seamless digital experiences. Get in touch today, and let’s discuss how we can help you build an effective onboarding experience for your product.