Our PPC approach at Tenet

Maximize your ad spend with our performance-driven PPC strategies. From precise targeting to creative optimization, we plan campaigns that generate qualified leads, lower acquisition costs, and drive growth across Google, Meta, LinkedIn, & YouTube.

20+

Years of experience

500+

Satisfied Customers

40+

In-house team

From Clicks to Conversions: Our PPC Approach

Most paid campaigns fail to deliver business results. The problem usually lies in poor targeting, unclear goals, weak creative, or data that doesn’t show the full picture.

Our PPC experts fix these issues through a structured and performance-driven approach.

Every campaign is built to generate qualified leads, lower customer acquisition costs, and support long-term growth.

The focus is always on conversions, not just clicks. Whether running ads on Google, Meta, LinkedIn, or YouTube, Tenet ensures every ad drives real business value.

PPC problems we solve

Most PPC campaigns underdeliver because they’re built on flawed assumptions, poor data usage, and outdated tactics. At Tenet, our experts solve these problems using precision targeting, intelligent creative systems, and data-backed decisions.

Below, we highlight where traditional agencies fall short and how our approach drives measurable business growth.

Lack of intent-aligned campaign architecture

Most agencies launch campaigns without a structured funnel, resulting in mismatched messaging across audiences. Awareness-level users receive conversion CTAs, while high-intent users are stuck in generic retargeting loops.

At Tenet, every campaign is mapped to its correct funnel stage. We define clear objectives for prospecting, nurturing, and conversion. Each stage uses personalized creative, placements, and bidding logic to push users forward. This full-funnel strategy eliminates guesswork and aligns every click with a purpose.

Traffic-focused KPIs over revenue-based optimization

Traditional agencies often report on vanity metrics like impressions, CTRs, or low CPCs, ignoring whether that traffic drives sales. This disconnect between media metrics and actual revenue misleads stakeholders.

Our team tracks business-focused KPIs like cost per acquisition, lead-to-sale ratio, and ROAS. We connect ad platform data with CRM pipelines to make every campaign measurable by revenue contribution. This helps clients scale only what’s profitable, not what’s popular.

Ineffective audience segmentation and over-broad targeting

Broad targeting still dominates many PPC accounts, even in performance-heavy verticals. Generic lookalikes, poor exclusions, and weak audience layering cause wasted spend.

Tenet uses first-party data, behavior triggers, and advanced segmentation logic to build precise audiences across platforms.

Our PPC experts also apply dynamic exclusions and intent-based clustering to improve ad relevance. This ensures every ad impression serves a purpose and reaches the most likely converter.

Generic creatives lacking data-driven relevance

Low-quality or untested creatives are a key reason campaigns fail. Many agencies repurpose static templates, ignore user context, or skip creative testing entirely.

At Tenet, performance creative is a core pillar. We produce platform-native formats backed by audience insights and hook frameworks. Each creative is linked to a clear objective and tested using a structured A/B system.

This not only improves engagement but significantly increases conversion efficiency across all ad sets.

Our growth journey as a experience design company has bagged a few reputed accolades as well.

What our clients have to say about us

They truly understood our vision for ASDAV. They helped us create a seamless new brand identity and digital space that makes it easier for students and professionals to explore our programs. Their attention to detail and strategic approach made a real difference

Jasmine

Founder, Asian School of Design & Applied Vastu

They completely changed the way our customers shop online. The new website and app feel so seamless—it’s like they just get what we needed!

Asmaa Alobaid

Founder, AnglesKw

They helped us craft a digital experience that truly reflects our brand—seamless, stylish, and performance-driven. Our customers now engage with our products more effortlessly than ever

Naimish

Founder, Pazazz

Tenet has been our go-to partner for almost everything digital. From brand strategy & UX research to development, marketing, & much more. We’ve had a wonderful experience with the team.

Danish Rahman

Marketing Officer, M42

We have many agencies in our partner network, but Tenet holds a special place for us. They've been with us for years, and they really know how to service well and deliver results that we're looking for.

Shruti Joshi

Senior Marketing Manager, Gartner

I've headed Oligvy and I've worked with many renowned agencies, but I am always eager to work with young and impactful agencies. Tenet (formerly KodeGlobe) is the right choice for us.

Derek O'Brien

Member of Parliament, Indian Govt. Ex Creative Head, Ogilvy

Their articulation of the process and their understanding of what we wanted was way ahead of what we were imagining.

Darryn Hurme

Product Head

As a first-time app developer, I had no experience in building apps, but Tenet made the process seamless. Their UI/UX work was fantastic, and they guided me every step of the way. I now have a great iOS and Android app—highly recommended!

Sajil Shah

Founder, Strongr

Their work brought our AI vision to life with a bold new identity and seamless digital experience. The transformation strengthened our global presence and made our innovation more accessible than ever.

Nitish Kumar

Founder, Algo Engineers

They transformed our platform into a seamless experience. The new website makes property searches effortless, helping our users find homes faster while improving engagement for us!

Cassian Rhoades

Senior Marketing Manager, Trulia

Their style of communication and empathy towards our requirements were amazing!

Seraphina Vale

Marketing Officer, Lazada

They're more than developers—true product solution specialists. As a UI/UX design agency, they revamped our website, improving UX and boosting call-to-action rates. Their expertise and seamless communication made the process effortless

Daniel Reynolds

Head of Product Development, Spiltwise

Their mobile app development streamlined our logistics, making reporting effortless. Clear communication and proactive execution made the process smooth and efficient.

Alex Carter

Product Specialist, Coca-Cola

Tenet’s UX audit gave us insights we hadn’t considered. The redesign made shopping smoother for customers and improved our operations. A truly valuable partnership.

Mithila Chirawawala

Founder, Mybabybabbles

Overdependence on automation with no strategic logic

Automated bidding, dynamic creative tools, and campaign bundling are useful—but only when guided by strategy. Most agencies activate automation and leave it unchecked, leading to overspend or misaligned delivery. Our team integrates automation with manual control.

We adjust budgets, placements, and signals based on campaign goals. Automation is used to scale efficiency, not as a substitute for expert management.

Poor attribution and missing tracking infrastructure

Without proper conversion tracking, optimization is blind. Many campaigns operate with broken pixels, missing conversion goals, or outdated UTM structures. Our PPC specialists sets up complete tracking stacks using server-side tagging, Conversions API, and cross-device attribution.

This enables clean, accurate data from click to sale. We validate every event trigger and track both micro and macro conversions to give clients true insight into performance.

Static campaigns with no testing velocity

Many agencies lack a system for creative testing or optimization cycles. Ads run for weeks without updates, even when performance drops.

At Tenet, creative and messaging tests are scheduled weekly. We use controlled variables to test headlines, formats, value propositions, and CTAs. High performers are promoted; underperformers are retired quickly. This system increases testing velocity while keeping ad quality high and ad fatigue low.

Budget scaling without performance signals

Scaling campaigns without real-time ROI indicators often leads to bloated costs. Traditional agencies raise budgets based on CTR or reach without verifying conversion efficiency.

We scale PPC budget only when KPIs like cost per qualified lead, blended ROAS, and customer LTV allow it. Our team applies pacing rules, audience refresh cycles, and spend thresholds to scale efficiently while protecting profit margins.

Surface-level reporting with no business insights

Standard PPC reports are often packed with platform metrics but offer little business intelligence. Decision-makers don’t need impressions; they need revenue insights. Our monthly PPC reporting system pulls from ad platforms, analytics tools, and CRMs to deliver actionable dashboards.

As a result, clients see campaign performance by funnel stage, channel ROI, acquisition cost trends, and revenue attribution. Reports are made for CMOs, not just media buyers.

Partner with Our Expert PPC Specialists

Turn ad spend into measurable growth with Tenet’s PPC team. We deliver data-driven campaigns that drive qualified leads and lower acquisition costs.

Get in Touch

Explore other works

View All