Our SEO Approach at Tenet
Tenet’s SEO approach solves growth challenges like low conversions, irrelevant keywords, weak content, technical issues, outdated link building, AI search invisibility, unclear reporting, and stagnant strategies.
How Tenet Turns SEO into Real Business Growth
Tenet’s SEO approach focuses on outcomes, not just rankings. We align every keyword, page, and link with business goals like leads and revenue. Our strategy combines high-intent keyword targeting, technical SEO, user-first content, and clean tracking to deliver measurable growth. We avoid vanity metrics and outdated tactics.
Instead, we focus on what works, such as ROI-driven search visibility, conversion-ready content, and future-proof optimization for AI and zero-click search.
Our goal is simple: turn organic traffic into real business results.
We solve the problem of traffic without conversions
At Tenet, we know traffic without conversions does not grow a business. Our SEO expertise focuses on outcomes that drive measurable ROI. Instead of chasing clicks, we prioritize keywords and content that bring qualified leads, signups, and sales.
We use a keyword priority framework that evaluates business value, traffic potential, and ranking difficulty. This ensures we target terms that actually generate leads and revenue, not just impressions. Where many SEO agencies chase vanity metrics like traffic volume or keyword count, we focus on high-intent searches that support conversions.
We solve the problem of irrelevant or outdated keyword strategies
At Tenet, we don’t chase keywords just because they have high search volume. Our approach starts with audience research on platforms like Quora, Reddit, and forums to uncover real questions and pain points your buyers care about. This helps us identify topics that matter, not just terms that inflate traffic reports.
We then validate these insights with tools like Ahrefs and Semrush to find scalable opportunities. Each keyword is prioritized by business relevance, ranking potential, and conversion value. This ensures your SEO strategy attracts qualified leads, drives engagement, and turns visibility into measurable business growth.
We solve the problem of low-impact SEO content
At Tenet, we solve the problem of SEO content that ranks for a short time but fails to convert. We create detailed content briefs for every page, whether it is a landing page, service page, or blog article. Each brief includes structure, semantic phrases, and NLP-focused terms that align with both search engines and users.
We also train writers with clear SOPs tailored to the niche and product offering. For SaaS brands, we conduct client interviews to fully understand the product and integrate those details into the content. This ensures every page is business focused, user friendly, and designed to generate qualified leads consistently.
We solve the problem of weak or broken technical foundations
At Tenet, we run audits with more than 200 technical checkpoints to uncover problems that affect crawling, indexing, and user experience. Every issue is documented in a detailed audit report that you receive at the end of each month along with progress updates.
From the start, we use a technical SEO onboarding checklist to identify critical gaps and begin fixing them right away. We address Core Web Vitals, internal linking, schema, and site speed to ensure your website is fast, stable, and optimized for how search engines index content. This builds a strong foundation for sustainable rankings and long term SEO growth.
Our growth journey as a experience design company has bagged a few reputed accolades as well.
What our clients have to say about us
They truly understood our vision for ASDAV. They helped us create a seamless new brand identity and digital space that makes it easier for students and professionals to explore our programs. Their attention to detail and strategic approach made a real difference
Jasmine
Founder, Asian School of Design & Applied Vastu
They completely changed the way our customers shop online. The new website and app feel so seamless—it’s like they just get what we needed!
Asmaa Alobaid
Founder, AnglesKw
They helped us craft a digital experience that truly reflects our brand—seamless, stylish, and performance-driven. Our customers now engage with our products more effortlessly than ever
Naimish
Founder, Pazazz
Tenet has been our go-to partner for almost everything digital. From brand strategy & UX research to development, marketing, & much more. We’ve had a wonderful experience with the team.
Danish Rahman
Marketing Officer, M42
We have many agencies in our partner network, but Tenet holds a special place for us. They've been with us for years, and they really know how to service well and deliver results that we're looking for.
Shruti Joshi
Senior Marketing Manager, Gartner
I've headed Oligvy and I've worked with many renowned agencies, but I am always eager to work with young and impactful agencies. Tenet (formerly KodeGlobe) is the right choice for us.
Derek O'Brien
Member of Parliament, Indian Govt. Ex Creative Head, Ogilvy
Their articulation of the process and their understanding of what we wanted was way ahead of what we were imagining.
Darryn Hurme
Product Head
As a first-time app developer, I had no experience in building apps, but Tenet made the process seamless. Their UI/UX work was fantastic, and they guided me every step of the way. I now have a great iOS and Android app—highly recommended!
Sajil Shah
Founder, Strongr
Their work brought our AI vision to life with a bold new identity and seamless digital experience. The transformation strengthened our global presence and made our innovation more accessible than ever.
Nitish Kumar
Founder, Algo Engineers
They transformed our platform into a seamless experience. The new website makes property searches effortless, helping our users find homes faster while improving engagement for us!
Cassian Rhoades
Senior Marketing Manager, Trulia
Their style of communication and empathy towards our requirements were amazing!
Seraphina Vale
Marketing Officer, Lazada
They're more than developers—true product solution specialists. As a UI/UX design agency, they revamped our website, improving UX and boosting call-to-action rates. Their expertise and seamless communication made the process effortless
Daniel Reynolds
Head of Product Development, Spiltwise
Their mobile app development streamlined our logistics, making reporting effortless. Clear communication and proactive execution made the process smooth and efficient.
Alex Carter
Product Specialist, Coca-Cola
Tenet’s UX audit gave us insights we hadn’t considered. The redesign made shopping smoother for customers and improved our operations. A truly valuable partnership.
Mithila Chirawawala
Founder, Mybabybabbles
We solve the problem of outdated link building practices
Link building still matters, but many agencies use outdated methods such as random directories, paid guest posts, or private blog networks. These tactics can harm your domain reputation and fail to provide lasting results. At Tenet, we build links the right way by focusing on authority, relevance, and long term value.
Our link-building strategy includes HARO-style links, editorial placements, citations, and local listings. We also collaborate with credible publishers, YouTubers, and newsletter creators to combine link building with brand growth. This approach not only earns quality backlinks but also increases branded search demand, creating both SEO impact and business visibility.
We solve the problem of being invisible in AI-driven search
AI powered features like snippets, overviews, and voice answers are changing how users interact with search. Old SEO tactics no longer guarantee visibility. At Tenet, we optimize your content for entities, semantic structure, and NLP clarity so it can be cited by systems like Google SGE, Bing AI, and Gemini.
Our process includes auditing your presence in LLM responses, analyzing the sources these models use, and strengthening your brand visibility across websites, FAQs, social profiles, and third party platforms. This ensures your business is discoverable in zero click searches and voice first experiences.
We solve the problem of unclear or misleading SEO reporting
Many agencies report on impressions, domain ratings, or backlinks but fail to connect SEO to actual sales. At Tenet, our reporting is built around your funnel, from first touch to final conversion. We focus on clarity and impact, not vanity numbers.
Each report includes business metrics such as leads and conversions month over month, a record of completed SEO tasks, and the next steps with expected results. We also provide an SEO task tracker so clients can monitor weekly progress. This way, you know exactly what is happening and how SEO contributes to growth.
We solve the problem of SEO stagnation and lack of iteration
Many brands keep static pages and outdated strategies, which leads to traffic decline and stalled growth. At Tenet, we keep your SEO program in motion with structured testing, regular audits, and continuous updates.
We identify pages worth updating through three data sources: traffic decline in the last three months, keywords ranking between positions 8 and 30, and business value scoring. We then review search intent, create detailed SOPs and content briefs, and republish with improved structure, internal links, and semantic phrases. This system keeps your site fresh, competitive, and aligned with evolving search behavior.
Let’s Build an SEO Strategy That Delivers
Partner with our SEO experts at Tenet to rank for high-intent keywords and achieve real business growth.
Get in TouchExplore other works
Digital Transformation, Website Development, & Digital Experience Management for G42 Healthcare, a leading healthcare giant in the UAE.
Product Development & Strategy for Strongr, a leading fitness startup in India.
Brand Strategy, Identity, and Website Transformation for IROS, a leading healthcare giant in the UAE.
Brand Strategy, Identity, Website Design, and GTM Enablement for ASDAV.
Product Development & Digital Transformation for AcePlus, India's leading soft skill education platform for young learners.
Product Development, Ecommerce Enablement and Digital Transformation for Angles, Kuwait's leading lifestyle store.
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