Our UI/UX Design approach at Tenet

We design digital experiences that work for both users and business. At Tenet, our UI/UX approach combines research-led insights, mobile-first design, and developer-ready execution to create intuitive, consistent, and conversion-focused interfaces.

20+

Years of experience

500+

Satisfied Customers

40+

In-house team

Design That Works for Users and Business

At Tenet, we design digital products that solve real problems—not just look good. Our UI/UX design approach blends research, usability testing, mobile-first thinking, and developer-ready execution. We focus on how users actually think, behave, and act, ensuring every journey, feature, and interaction drives clarity, trust, and business growth.

Misaligned user journeys

Most products fail because the experience does not match how users think or behave. Traditional design agencies focus only on visuals or layouts, ignoring real user intent.

At Tenet, we fix this by designing end-to-end journeys that are informed by research and built around how users explore, decide, and act. We start by mapping decision paths, pain points, and motivation triggers. Then we create experiences that move people forward with clarity and purpose.

Generic interface thinking

Many interfaces look modern but fail to serve their users. This happens when designers rely on templates or trends without understanding user context. Our team builds interfaces from scratch based on what users expect, where they hesitate, and how they interact.

Every click, swipe, and scroll is intentional. The result is an experience that not only looks clean but also feels intuitive, reducing friction and increasing conversions across every touchpoint.

Unusable features

Features often go unused because they are not discoverable or clearly explained. Most agencies launch feature-heavy products without testing usability or simplifying flows.

Tenet’s designers make every feature easy to find, learn, and use. We reduce decision fatigue, avoid overload, and ensure users reach value fast. Through structured prototyping and interaction design, we guide users to adopt key features that drive product success and retention.

Poor design consistency

Disjointed components, mixed visual languages, and fragmented layouts confuse users and reduce trust. When branding, UI elements, and tone feel inconsistent, users lose confidence in the product.

We solve this with strong design systems that ensure visual and behavioral consistency across all screens. From typography and icons to interaction rules, we keep everything predictable and on-brand, leading to smoother experiences and stronger brand recall.

Our growth journey as a experience design company has bagged a few reputed accolades as well.

What our clients have to say about us

They truly understood our vision for ASDAV. They helped us create a seamless new brand identity and digital space that makes it easier for students and professionals to explore our programs. Their attention to detail and strategic approach made a real difference

Jasmine

Founder, Asian School of Design & Applied Vastu

They completely changed the way our customers shop online. The new website and app feel so seamless—it’s like they just get what we needed!

Asmaa Alobaid

Founder, AnglesKw

They helped us craft a digital experience that truly reflects our brand—seamless, stylish, and performance-driven. Our customers now engage with our products more effortlessly than ever

Naimish

Founder, Pazazz

Tenet has been our go-to partner for almost everything digital. From brand strategy & UX research to development, marketing, & much more. We’ve had a wonderful experience with the team.

Danish Rahman

Marketing Officer, M42

We have many agencies in our partner network, but Tenet holds a special place for us. They've been with us for years, and they really know how to service well and deliver results that we're looking for.

Shruti Joshi

Senior Marketing Manager, Gartner

I've headed Oligvy and I've worked with many renowned agencies, but I am always eager to work with young and impactful agencies. Tenet (formerly KodeGlobe) is the right choice for us.

Derek O'Brien

Member of Parliament, Indian Govt. Ex Creative Head, Ogilvy

Their articulation of the process and their understanding of what we wanted was way ahead of what we were imagining.

Darryn Hurme

Product Head

As a first-time app developer, I had no experience in building apps, but Tenet made the process seamless. Their UI/UX work was fantastic, and they guided me every step of the way. I now have a great iOS and Android app—highly recommended!

Sajil Shah

Founder, Strongr

Their work brought our AI vision to life with a bold new identity and seamless digital experience. The transformation strengthened our global presence and made our innovation more accessible than ever.

Nitish Kumar

Founder, Algo Engineers

They transformed our platform into a seamless experience. The new website makes property searches effortless, helping our users find homes faster while improving engagement for us!

Cassian Rhoades

Senior Marketing Manager, Trulia

Their style of communication and empathy towards our requirements were amazing!

Seraphina Vale

Marketing Officer, Lazada

They're more than developers—true product solution specialists. As a UI/UX design agency, they revamped our website, improving UX and boosting call-to-action rates. Their expertise and seamless communication made the process effortless

Daniel Reynolds

Head of Product Development, Spiltwise

Their mobile app development streamlined our logistics, making reporting effortless. Clear communication and proactive execution made the process smooth and efficient.

Alex Carter

Product Specialist, Coca-Cola

Tenet’s UX audit gave us insights we hadn’t considered. The redesign made shopping smoother for customers and improved our operations. A truly valuable partnership.

Mithila Chirawawala

Founder, Mybabybabbles

No feedback or validation

Many products launch without validating what users actually want or need. This leads to wasted time, rework, and missed business opportunities.

Our expert UI/UX design experts at Tenet conduct usability testing, behavior mapping, and real-time feedback sessions at every stage of design. We turn insights into design choices, so every pixel is backed by user behavior. By validating ideas early and often, we help teams avoid risk and focus on what works.

Mobile-first gaps

Designs often break or underperform on mobile because they are created for desktop first. This leads to poor usability, long load times, and low engagement on small screens. Our approach is mobile-first by default.

Our design framework prioritizes touch-friendly navigation, thumb zones, and fast-loading components. This ensures every design scales gracefully across devices without losing clarity or impact.

Fragmented dev handoffs

Even great designs can fail during development if handoffs are unclear. Many agencies stop at design files, causing gaps between UX thinking and final implementation.

At Tenet, we bridge this by working directly with developers through annotated specs, design tokens, and collaborative design systems. This way, we ensure that what is designed is what gets built—pixel perfect, fast-loading, and functionally accurate.

Lack of UX strategy

Without a UX strategy, design becomes reactive and directionless. Teams chase features, mimic competitors, or follow stakeholder opinions without solving real problems. We start with clear UX goals tied to business outcomes. Our UI/UX design approach defines product vision, success metrics, and roadmap priorities before designing anything. This strategic layer guides our choices and ensures design work is focused, aligned, and measurable.

Work with Our Expert UI/UX Design Team

Transform your product with Tenet’s user-focused design. We craft intuitive, accessible interfaces that drive results and growth.

Get in Touch

Explore other works

View All