Our UI/UX Design approach at Tenet
We design digital experiences that work for both users and business. At Tenet, our UI/UX approach combines research-led insights, mobile-first design, and developer-ready execution to create intuitive, consistent, and conversion-focused interfaces.
Design That Works for Users and Business
At Tenet, we design digital products that solve real problems—not just look good. Our UI/UX design approach blends research, usability testing, mobile-first thinking, and developer-ready execution. We focus on how users actually think, behave, and act, ensuring every journey, feature, and interaction drives clarity, trust, and business growth.
Misaligned User journey
Most products fail because the experience does not match how users think or behave. Traditional design agencies focus only on visuals or layouts, ignoring real user intent.
At tenet we don’t jump straight to screens. We start by listening. We Deep-dive into stakeholder interviews to uncover real friction points, motivations, and intent behind user actions. These insights fuel competitor analysis and focused research, helping us map decision paths and behaviour triggers with precision. Only then are these learnings shaped into clear information architecture and low-fidelity wireframes, ensuring user journeys stay aligned from the very first click.
Generic interface thinking
Many interfaces look modern but fail to serve their users. This happens when designers rely on templates or trends without understanding user context. Our team builds interfaces from scratch based on what users expect, where they hesitate, and how they interact.
A great interface is never just about how it looks, it is about how effectively it works for the client’s goals. At tenet we go beyond trends and templates by uncovering what will truly convert for their product and audience. This means digging into the business model, the buying behaviours of their users, and the barriers that might block adoption. Close collaboration with stakeholders helps align priorities, validate assumptions, and translate insights into clear interaction flows. The result is a purposeful blueprint where every element has a reason to exist, not just to look good but to drive outcomes. The wireframes you see here are an outcome of this process, helping clients visualise how their digital experience will function and evolve before design even begins.
Unusable features
Features often go unused because they are not discoverable or clearly explained. Most agencies launch feature-heavy products without testing usability or simplifying flows.
We are never added just because they look impressive. Every one of them is mapped around real business needs, defined clearly in the scope, and discussed closely during collaboration sessions with the client. This removes ambiguity, prevents clutter, and ensures no unnecessary elements dilute the experience. By aligning features with clear goals from the start, the final product stays focused, intentional, and effortless to use.
Poor design consistency
Disjointed components, mixed visual languages, and fragmented layouts confuse users and reduce trust. When branding, UI elements, and tone feel inconsistent, users lose confidence in the product.
We solve this by building cohesive design systems that define and unify every visual and behavioural element across the product. Typography scales, colour palettes, iconography, grid systems, and interaction rules are all codified with clear usage guidelines. We also establish reusable design patterns that make it easy for any team to build new screens without breaking consistency. By documenting not just the visual elements but how and where to use them, we create a shared design language that keeps every interface predictable, intuitive, and unmistakably on brand. The result is a seamless experience that feels coherent from the first screen to the last and strengthens brand recall with every interaction.
Our growth journey as a experience design company has bagged a few reputed accolades as well.
What our clients have to say about us
They truly understood our vision for ASDAV. They helped us create a seamless new brand identity and digital space that makes it easier for students and professionals to explore our programs. Their attention to detail and strategic approach made a real difference
Jasmine
Founder, Asian School of Design & Applied Vastu
They completely changed the way our customers shop online. The new website and app feel so seamless—it’s like they just get what we needed!
Asmaa Alobaid
Founder, AnglesKw
They helped us craft a digital experience that truly reflects our brand—seamless, stylish, and performance-driven. Our customers now engage with our products more effortlessly than ever
Naimish
Founder, Pazazz
Tenet has been our go-to partner for almost everything digital. From brand strategy & UX research to development, marketing, & much more. We’ve had a wonderful experience with the team.
Danish Rahman
Marketing Officer, M42
We have many agencies in our partner network, but Tenet holds a special place for us. They've been with us for years, and they really know how to service well and deliver results that we're looking for.
Shruti Joshi
Senior Marketing Manager, Gartner
I've headed Oligvy and I've worked with many renowned agencies, but I am always eager to work with young and impactful agencies. Tenet (formerly KodeGlobe) is the right choice for us.
Derek O'Brien
Member of Parliament, Indian Govt. Ex Creative Head, Ogilvy
Their articulation of the process and their understanding of what we wanted was way ahead of what we were imagining.
Darryn Hurme
Product Head
As a first-time app developer, I had no experience in building apps, but Tenet made the process seamless. Their UI/UX work was fantastic, and they guided me every step of the way. I now have a great iOS and Android app—highly recommended!
Sajil Shah
Founder, Strongr
Their work brought our AI vision to life with a bold new identity and seamless digital experience. The transformation strengthened our global presence and made our innovation more accessible than ever.
Nitish Kumar
Founder, Algo Engineers
They transformed our platform into a seamless experience. The new website makes property searches effortless, helping our users find homes faster while improving engagement for us!
Cassian Rhoades
Senior Marketing Manager, Trulia
Their style of communication and empathy towards our requirements were amazing!
Seraphina Vale
Marketing Officer, Lazada
They're more than developers—true product solution specialists. As a UI/UX design agency, they revamped our website, improving UX and boosting call-to-action rates. Their expertise and seamless communication made the process effortless
Daniel Reynolds
Head of Product Development, Spiltwise
Their mobile app development streamlined our logistics, making reporting effortless. Clear communication and proactive execution made the process smooth and efficient.
Alex Carter
Product Specialist, Coca-Cola
Tenet’s UX audit gave us insights we hadn’t considered. The redesign made shopping smoother for customers and improved our operations. A truly valuable partnership.
Mithila Chirawawala
Founder, Mybabybabbles
No feedback or validation
Many products launch without validating what users actually want or need. This leads to wasted time, rework, and missed business opportunities.
We make sure our clients are involved at every step. Real-time comments and feedback are collected as we move forward, so each stage is reviewed, refined, and approved before we build the next. This open loop of collaboration removes confusion, prevents rework, and ensures nothing slips through unnoticed. Clients can see exactly how the project is progressing, and if something feels off, we can address it immediately rather than revisiting it at the end. This keeps the process transparent, aligned, and consistently on track.
Mobile-first gaps
Most users experience brands on mobile first, yet many designs are still created for desktop and then forced to adapt down. This often results in poor usability, slow performance, and low engagement on smaller screens.
We reverse this approach by designing for mobile devices from the start. Every interface is built to work seamlessly within thumb zones, touch gestures, and fast-loading mobile environments before scaling up to larger screens. This ensures navigation remains intuitive, content stays legible, and performance never drops. If a client specifically requires a desktop-first build, we adapt our process, but our default is always mobile-first to match how real users interact today. This approach creates designs that feel native on mobile and scale gracefully to every other device.
Fragmented dev handoffs
Even the best designs can fail during development if handoffs are unclear. Misaligned expectations often lead to missing features, broken interactions, and rework that delays launches.
We design with development in mind from the very start. Every screen is documented with detailed developer notes explaining how each feature should function, how animations should behave, and how users are expected to interact with it. Interaction logic, states, and micro-details are clarified during dedicated handoff meetings, where designers walk developers through the flows. We also provide annotated design files, design tokens, and component specs so there is no guesswork during build. This approach ensures developers have complete clarity, and what gets built works exactly as envisioned.
Lack of UX strategy
Design without a clear UX strategy often ends up chasing trends or stakeholder opinions instead of solving real problems. It leads to scattered efforts, misaligned decisions, and experiences that fail to connect with users.
We build every project on a strong strategic foundation. This begins with stakeholder interviews, collaborative workshops, and in-depth client discussions to understand the business goals and expectations. We combine this with competitor analysis, heuristic evaluations, and user research to uncover gaps, behaviours, and opportunities. These insights shape our UX strategy, helping us define the product vision, user journeys, and measurable success metrics before any design work begins. This process ensures that every decision is informed, every choice has a reason, and the final experience feels intentional and impactful.
Work with Our Expert UI/UX Design Team
Transform your product with Tenet’s user-focused design. We craft intuitive, accessible interfaces that drive results and growth.
Get in TouchExplore other works
Digital Transformation, Website Development, & Digital Experience Management for G42 Healthcare, a leading healthcare giant in the UAE.
Product Development & Strategy for Strongr, a leading fitness startup in India.
Brand Strategy, Identity, and Website Transformation for IROS, a leading healthcare giant in the UAE.
Brand Strategy, Identity, Website Design, and GTM Enablement for ASDAV.
Product Development & Digital Transformation for AcePlus, India's leading soft skill education platform for young learners.
Product Development, Ecommerce Enablement and Digital Transformation for Angles, Kuwait's leading lifestyle store.
Got an idea on your mind?
We’d love to hear about your brand, your visions, current challenges, even if you’re not sure what your next step is.
Let’s talk