You didn’t put all this work into your restaurant for people to stay confused about what you offer, right? Having served over 150+ brands, generating $1.2b+ for F&B brands in the process, Tenet’s restaurant branding aligns your visual identity with your cuisine and culture.
Every part of your restaurant brand should work together to make things clearer, easier, and more memorable for guests. Here’s what we shape from day one:
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We design your restaurant’s look, from logo to fonts to colors so people get what you’re about right away. At Tenet, we aim for clarity. Guests should know your vibe and type of food in one look.
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A Tenet brand strategist works with you to write your core message and define your market position to ensure you’re not just another food location. This shapes how you talk about yourself everywhere, from your website to how your team explains what you do.
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Tenet works with your team to structure your menu in a way that actually makes sense to guests. We group items clearly, name them in your voice, and write short, smart descriptions that highlight value, so that it’s easy to order and so that you're harder to forget.
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We design product packaging from takeout bags to boxes, stickers, and merch that extend your brand outside the restaurant. We make it consistent, photo-worthy, and on-budget so every order out the door becomes free marketing.
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Our growth marketing specialists build your rollout plan (timelines, local buzz, influencer drops, opening promotions) to ensure your brand hits the ground running. We tie this strategy to your sales goals and guest footfall.
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We help shape everything guests see when they walk in: from signage to uniforms, menus, and touchpoints. It’s about reinforcing your brand in every detail, so the whole experience feels thoughtful and gets shared online.
Our Ratings
Does your name sound like five other restaurants in the same city? Do you get decent foot traffic but have no visibility online? Is your restaurant’s vibe totally different from your visuals? Here's how we help:
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We start by reviewing everything that faces your guests: your menu, storefront, socials, delivery listings, and packaging. Then we flag all the gaps in clarity, consistency, and customer experience. Plus you’ll get a practical report with recommended fixes to make.
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We study restaurants in your category and neighborhood. If you're launching a modern Thai spot and there are already five, we show you where they overlap and where to claim space. This brand research shapes positioning, naming, and visual direction so you’re not another version of what’s already out there.
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Generic names are easy to forget. We help you build a name that’s clear, easy to say, and tied to your food. For example: renaming a client's business from “Downtown Grill” to “Smoked & Spiced” can instantly change guest expectations. We also give you a one-line tagline that says what you serve.
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Whether you’re opening your second location or handing assets to a printer, brand consistency matters. We build simple, visual guidelines covering logo use, typography, colors, voice, and even tone for social captions, so every part of your brand speaks the same language.
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Your food photography shouldn't look like stock images. We plan and direct custom shoots that reflect your brand personality, from plating to lighting, interiors, staff, and real guest interactions. We create these assets for menus, your Google listing, social ads, and franchise decks.
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Tenet designs the real stuff your guests touch: to-go bags, coffee cups, uniforms, menu inserts, coasters, and more. Our brand collateral service fixes takeout packaging that feels off-brand or print menus that don’t match the vibe of your interiors so it all feels part of the same system.
Costs usually range from $3.5K to $40K. It depends on what you need and how far along you are.
Good branding pays for itself. It cuts down on repeated marketing spend, increases your return on paid ads, and helps secure funding or franchise deals.
Our growth journey as a experience design company has bagged a few reputed accolades as well.
Impact Delivered
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Solutions Delivered
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People Impacted
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Countries Catered
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Client Satisfaction
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Most restaurants struggle to explain what makes them different. Their name doesn’t say much. And their visuals don’t match the experience. We help fix that from the ground up.
At Tenet, we don’t just hand you files. We work with you through every phase of growth, from brand launch to long-term updates.
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