B2B SaaS Conversion Rate Optimization (CRO) Agency In London

B2B SaaS Conversion Rate Optimisation (CRO) Agency In London

Growth-Focused CRO for Scaling SaaS Brands

Looking to turn more SaaS visitors into signups and customers? Tenet is London's leading B2B SaaS conversion rate optimisation agency. We've helped optimise million-euro SaaS funnels by fixing leaks, simplifying flows, and driving real growth. If you're tired of wasted traffic and low conversion rates, you're in the right place.

Key Components of a High-Performance B2B SaaS Funnel

Make sure your funnel is leak-proof with the right structure, messaging, and user experience at every stage. Here’s what high-performing B2B SaaS funnels are built on.

Value Clarity

Your value proposition should be clear within seconds. SaaS buyers act fast, so remove vague words and show exactly how your product solves their problem from the first touchpoint.

Frictionless Onboarding

The faster users see value, the better. We help you cut unnecessary steps, simplify setup, and guide users through key actions with smart cues to reduce drop-off during the critical first experience.

Activation Loops

Design actions that drive users back into the product. Whether it’s a triggered email, product notification, or integration prompt, each loop should reinforce value and encourage deeper usage.

Retention Signals

Track key actions that signal long-term intent. Whether it's feature usage, login frequency, or plan upgrades, these behaviours help you identify which users are likely to stay and grow.

Our Ratings

Our CRO Services For B2B SaaS Businesses In London

Tenet provides full-funnel CRO services for London-based B2B SaaS brands. We identify bottlenecks, fix drop-offs, and optimise each stage of your SaaS funnel.

User Journey & Funnel Analysis

Understand where users drop off and why. Our team maps your full funnel to spot gaps, improve flow, and ensure each step guides users closer to conversion.

Onboarding Flow Optimization

Your onboarding flow should lead users to value quickly. We refine steps, remove blockers, and help new users activate faster with less effort.

Landing Page Optimization

Get more from your traffic with clear messaging, focused CTAs, and better design. We test and improve landing pages to boost signups and reduce bounce rates.

Pricing Page Optimization

Make your pricing easy to understand and compare. We test layouts, wording, and logic to reduce confusion, increase trust, and help users choose the right plan.

Behavioral Analytics & Heatmaps

Our team uses tools like heatmaps, session recordings, and click tracking to see how users interact with your site. These insights guide changes that improve conversion rates.

Retention-Focused CRO

CRO doesn’t end at signup. We focus on improving long-term retention by optimising user habits, feature adoption, and engagement signals that keep users coming back.

Industry-Agnostic CRO Solutions for B2B SaaS Brands

With every visitor to your SaaS website, there’s an opportunity to convert. At Tenet, we’ve optimised funnels across 30+ verticals, helping brands turn traffic into trials and trials into long-term customers.

We’ve worked with B2B SaaS companies across industries like:

HRTech
MarTech
EdTech
FinTech
HealthTech
Sales Automation
Project Management

No matter your industry, our team understands what it takes to improve conversions. Schedule a discovery call with us and we’ll audit your current funnel, share key opportunities, and prepare a custom proposal for your business.

Our growth journey as a experience design company has bagged a few reputed accolades as well.

What our clients have to say about us

They truly understood our vision for ASDAV. They helped us create a seamless new brand identity and digital space that makes it easier for students and professionals to explore our programs. Their attention to detail and strategic approach made a real difference

Jasmine

Founder, Asian School of Design & Applied Vastu

They completely changed the way our customers shop online. The new website and app feel so seamless—it’s like they just get what we needed!

Asmaa Alobaid

Founder, AnglesKw

They helped us craft a digital experience that truly reflects our brand—seamless, stylish, and performance-driven. Our customers now engage with our products more effortlessly than ever

Naimish

Founder, Pazazz

Tenet has been our go-to partner for almost everything digital. From brand strategy & UX research to development, marketing, & much more. We’ve had a wonderful experience with the team.

Danish Rahman

Marketing Officer, M42

We have many agencies in our partner network, but Tenet holds a special place for us. They've been with us for years, and they really know how to service well and deliver results that we're looking for.

Shruti Joshi

Senior Marketing Manager, Gartner

I've headed Oligvy and I've worked with many renowned agencies, but I am always eager to work with young and impactful agencies. Tenet (formerly KodeGlobe) is the right choice for us.

Derek O'Brien

Member of Parliament, Indian Govt. Ex Creative Head, Ogilvy

Their articulation of the process and their understanding of what we wanted was way ahead of what we were imagining.

Darryn Hurme

Product Head

As a first-time app developer, I had no experience in building apps, but Tenet made the process seamless. Their UI/UX work was fantastic, and they guided me every step of the way. I now have a great iOS and Android app—highly recommended!

Sajil Shah

Founder, Strongr

Their work brought our AI vision to life with a bold new identity and seamless digital experience. The transformation strengthened our global presence and made our innovation more accessible than ever.

Nitish Kumar

Founder, Algo Engineers

They transformed our platform into a seamless experience. The new website makes property searches effortless, helping our users find homes faster while improving engagement for us!

Cassian Rhoades

Senior Marketing Manager, Trulia

Their style of communication and empathy towards our requirements were amazing!

Seraphina Vale

Marketing Officer, Lazada

They're more than developers—true product solution specialists. As a UI/UX design agency, they revamped our website, improving UX and boosting call-to-action rates. Their expertise and seamless communication made the process effortless

Daniel Reynolds

Head of Product Development, Spiltwise

Their mobile app development streamlined our logistics, making reporting effortless. Clear communication and proactive execution made the process smooth and efficient.

Alex Carter

Product Specialist, Coca-Cola

Tenet’s UX audit gave us insights we hadn’t considered. The redesign made shopping smoother for customers and improved our operations. A truly valuable partnership.

Mithila Chirawawala

Founder, Mybabybabbles

Our Technology Stack For B2B SaaS CRO Services

We use a hybrid stack designed to improve core SaaS metrics, including customer acquisition, lifetime value, product-qualified leads, and churn rate. GA4 and Mixpanel help us with funnel tracking. FullStory and Hotjar provide session recordings, including rage-click analysis. Figma for UX iteration and prototype feedback.