Global
When B2B SaaS brands struggle to prove value for money or keep users engaged, churn happens. At Tenet, we don’t run basic A/B tests or plug-and-play and hope for the best. We've helped 300+ SaaS clients in London convert and retain longer with over $1.5B in revenue.
B2B SaaS funnels are nonlinear and more complex than B2C. Buyers bounce between touchpoints, consult multiple stakeholders, and it takes weeks (sometimes months) to make a conversion. Here's how we speed up each stage with CRO strategies that work:
01
To help your clients see the value in an offer, we audit your existing messaging and positioning using JTBD interviews, funnel drop-off analysis, and competitor benchmarking. Then we highlight your value proposition around real use-case language. These help your customers see a return on investment (ROI) from the first click.
02
We analyse your activation flow using product analytics (Heap, Mixpanel, or Amplitude) to identify points of user fatigue. Then we simplify it with guided walkthroughs, milestone-based onboarding, and contextual tooltips, cutting your time to value in half.
03
Feature exposure without context doesn’t drive engagement. At Tenet, we implement trigger-based prompts tied to user behaviour, nudging users toward high-value features at the right time. This builds usage momentum and improves activation rates without overwhelming new users.
04
We track engagement trends and build predictive churn models to flag risky accounts. Then, we deploy lifecycle interventions (such as reactivation emails, in-app messages, or success calls) based on usage thresholds, account health, and product-fit scoring.
Our Ratings
A Conversion Rate Optimization exercise for B2B SaaS is not just about testing button colors, but also about increasing conversion efficiency across the funnel, from acquisition to monetization. Here's how we've positioned various services for CRO efficiency.
01
We conduct in-depth funnel mapping using tools like Heap and/or GA4 to identify user drop-off points across acquisition (ads, landing pages), activation (onboarding flows), and expansion (renewals, upsells).
02
At Tenet, we rewrite welcome sequences, tooltips, and email cadences to accelerate time to value. We use techniques like the Zeigarnik effect to nudge users to complete essential steps they’ve started but haven’t finished.
03
We rework high-exit pages using JTBD (Jobs-To-Be-Done) and LIFT models. Then we A/B test everything, from headlines to CTAs, using platforms like Optimizely or VWO to see what actually brings conversions.
04
We make your pricing page easier to understand and more persuasive. Strategies like clean UI/UX, value anchoring, decoy pricing, and loss aversion help users feel confident in choosing your plans, especially higher-tier ones.
05
Using tools like FullStory, Hotjar, and Mixpanel, we watch real user sessions to see where people get stuck, frustrated, or leave. Then we optimize those moments to keep users moving forward.
06
Our retention-focused CRO helps keep users engaged with timely in-app messages, automated emails, and product nudges, triggered by actual behaviour. This is all about reducing churn and bringing inactive users back.
Tenet’s CRO framework is not stuck in one vertical. We adapt to how your industry buys, engages, and converts. We keep driving results across:
At Tenet, we customize our CRO approach to how your industry runs.
Our CRO retainers typically range from £1,000 to £8,000+ per month, depending on the depth of engagement. Pricing models include performance-based retainers, audit + execution packages, and fully managed experimentation cycles.
Some of the factors that affect our pricing include:
Want specifics or an accurate quote? Let’s talk. Book a CRO discovery session by contacting us.
Our growth journey as a experience design company has bagged a few reputed accolades as well.
They truly understood our vision for ASDAV. They helped us create a seamless new brand identity and digital space that makes it easier for students and professionals to explore our programs. Their attention to detail and strategic approach made a real difference
Jasmine
Founder, Asian School of Design & Applied Vastu
They completely changed the way our customers shop online. The new website and app feel so seamless—it’s like they just get what we needed!
Asmaa Alobaid
Founder, AnglesKw
They helped us craft a digital experience that truly reflects our brand—seamless, stylish, and performance-driven. Our customers now engage with our products more effortlessly than ever
Naimish
Founder, Pazazz
Tenet has been our go-to partner for almost everything digital. From brand strategy & UX research to development, marketing, & much more. We’ve had a wonderful experience with the team.
Danish Rahman
Marketing Officer, M42
We have many agencies in our partner network, but Tenet holds a special place for us. They've been with us for years, and they really know how to service well and deliver results that we're looking for.
Shruti Joshi
Senior Marketing Manager, Gartner
I've headed Oligvy and I've worked with many renowned agencies, but I am always eager to work with young and impactful agencies. Tenet (formerly KodeGlobe) is the right choice for us.
Derek O'Brien
Member of Parliament, Indian Govt. Ex Creative Head, Ogilvy
Their articulation of the process and their understanding of what we wanted was way ahead of what we were imagining.
Darryn Hurme
Product Head
As a first-time app developer, I had no experience in building apps, but Tenet made the process seamless. Their UI/UX work was fantastic, and they guided me every step of the way. I now have a great iOS and Android app—highly recommended!
Sajil Shah
Founder, Strongr
Their work brought our AI vision to life with a bold new identity and seamless digital experience. The transformation strengthened our global presence and made our innovation more accessible than ever.
Nitish Kumar
Founder, Algo Engineers
They transformed our platform into a seamless experience. The new website makes property searches effortless, helping our users find homes faster while improving engagement for us!
Cassian Rhoades
Senior Marketing Manager, Trulia
Their style of communication and empathy towards our requirements were amazing!
Seraphina Vale
Marketing Officer, Lazada
They're more than developers—true product solution specialists. As a UI/UX design agency, they revamped our website, improving UX and boosting call-to-action rates. Their expertise and seamless communication made the process effortless
Daniel Reynolds
Head of Product Development, Spiltwise
Their mobile app development streamlined our logistics, making reporting effortless. Clear communication and proactive execution made the process smooth and efficient.
Alex Carter
Product Specialist, Coca-Cola
Tenet’s UX audit gave us insights we hadn’t considered. The redesign made shopping smoother for customers and improved our operations. A truly valuable partnership.
Mithila Chirawawala
Founder, Mybabybabbles
We use a hybrid stack designed to improve core SaaS metrics, including customer acquisition, lifetime value, product-qualified leads, and churn rate. GA4 and Mixpanel help us with funnel tracking. FullStory and Hotjar provide session recordings, including rage-click analysis. Figma for UX iteration and prototype feedback.
GA4
FullStory
Hotjar
Figma
Impact Delivered
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Client Satisfaction
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A generic CRO plan doesn’t cut it in B2B SaaS. We know this, and here are good reasons why we're the top agency B2Bs come to:
Good CRO isn’t a one-time test but a structured growth engine built on insight, experimentation, and iteration. Here’s how we do it, stage-by-stage:
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Featured Clients
Our clients trust us with their success. Explore a curation of featured clients that believe in our impact.
Explore other works
Digital Transformation, Website Development, & Digital Experience Management for G42 Healthcare, a leading healthcare giant in the UAE.
Product Development & Strategy for Strongr, a leading fitness startup in India.
Brand Strategy, Identity, and Website Transformation for IROS, a leading healthcare giant in the UAE.
Brand Strategy, Identity, Website Design, and GTM Enablement for ASDAV.
Product Development & Digital Transformation for AcePlus, India's leading soft skill education platform for young learners.
Product Development, Ecommerce Enablement and Digital Transformation for Angles, Kuwait's leading lifestyle store.
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