CRO Agency Birmingham | Conversion Rate Optimisation

Conversion Rate Optimisation Agency Birmingham

Maximize Conversions & Boost ROI in Abu Dhabi

Tenet is a leading Conversion Rate Optimisation (CRO) agency in Birmingham, helping businesses improve their sales funnels and conversion metrics. We work with startups, SMBs, and enterprise brands to turn traffic into paying customers. Our data-driven approach ensures higher conversions, better user experience, and increased revenue.

Why Invest In Conversion Rate Optimization?

For a business, getting traffic is only half the battle—turning visitors into customers is what really drives growth. Conversion Rate Optimisation (CRO) helps you improve your website, mobile app, or the overall sales funnel so more users take action, whether it’s making a purchase, signing up, or booking a call. Instead of spending more on ads, CRO ensures you get better results from the traffic you already have. Whether you’re a startup or an established brand, investing in CRO means stronger business performance without increasing acquisition costs or traffic.

Our Conversion Rate Optimization (CRO) Services in Birmingham

At our CRO agency in Birmingham, we cover the full spectrum of conversion optimisation services. We help you identify barriers, fix them, and create a strategy for continuous growth. Our key services.

CRO Audit & Analysis

Our CRO audit uncovers what’s stopping your visitors from converting. We analyse user behaviour, heatmaps, and analytics to identify friction points. With clear insights, we create an action plan to optimise your site or app and improve conversions.

User Behaviour & Conversion Tracking

We set up advanced tracking to understand how users interact with your site. From session recordings to in-depth funnel analysis, we identify where users drop off and why. This will help us make data-backed decisions for better engagement and higher conversions.

Landing Page Optimisation

Your landing pages should convert, not just attract visitors. We optimise page design, messaging, CTAs, and load speed to ensure users take action. Every element is tested and refined to reduce bounce rates and maximise conversions.

Website & UX Improvements

We improve navigation, page structure, and overall user experience to keep visitors engaged. A seamless, intuitive website builds trust and drives conversions. Our UX enhancements remove friction, making it easier for users to complete their journey.

Checkout & Funnel Optimisation

A slow, complex checkout process kills sales. We streamline forms, reduce unnecessary steps, and improve trust signals to reduce cart abandonment. Whether it’s eCommerce or lead generation, we ensure a frictionless experience that boosts conversions.

Data-Driven CRO Strategy

CRO isn’t a one-time fix, but it’s a continuous process. We build a data-driven strategy tailored to your business, combining insights from analytics, user feedback, and testing. Our approach ensures long-term improvements that keep your conversion rates climbing.

Our Ratings

Tracking the Right Metrics for ROI-Driven Growth

Our CRO services have helped clients generate over $1.54 billion in revenue, working with brands like MyBabyBabbles, Coca-Cola, Pizza Hut, Gartner, Mercedes-Benz, and more. We focus on real business impact, not just surface-level improvements.

By tracking the right metrics, we ensure every optimisation leads to higher conversions and revenue growth.

Key Metrics We Track for ROI:

Conversion Rate (CVR) – The percentage of visitors who take a desired action.
Bounce Rate – Identifying where users drop off and why.
Cart Abandonment Rate – Pinpointing issues in checkout flow and reducing lost sales.
Customer Lifetime Value (CLV) – Ensuring long-term growth, not just one-time conversions.
Average Order Value (AOV) – Increasing revenue per transaction.
Form Submission Rate – Improving lead generation and sign-ups.
User Engagement Metrics – Heatmaps, session recordings, and interaction tracking to refine the user journey.

Want to see how this works in action? Check out our case study for MyBabyBabbles, where we improved their conversion rate by 28% and helped them drive measurable growth. Want to check your own conversion rate? Use our free Conversion Rate Calculator to get started.

Optimising Conversions Across Industries For Birmingham Businesses

With 7+ years of experience and a track record of working with brands across 15+ industries, we understand what it takes to improve conversions. Our 98% client satisfaction rate reflects our commitment to delivering real, measurable results. Check out some of the key industries we help:

Industries We Serve:

eCommerce – Reduce cart abandonment and increase sales.
SaaS & Tech – Improve sign-ups, trials, and user retention.
Finance & Fintech – Optimise lead generation and customer onboarding.
Healthcare – Enhance patient engagement and appointment bookings.
Education & eLearning – Increase course enrolments and student engagement.
Real Estate – Generate high-quality leads and improve property inquiries.
Automotive – Drive more test drive bookings and showroom visits.
Travel & Hospitality – Boost bookings and streamline the user experience.
Food & Beverage – Improve online orders and customer retention.
B2B & Enterprise – Strengthen lead conversion and sales pipelines.

We’ve worked on some of the most complex funnels and helped businesses improve their ROI by at least 3X-5X. If you have unique CRO challenges, connect with our team—we’ll help you turn your conversion problems into growth opportunities.

Tools and Technologies We Use for Conversion Rate Optimization

We are a team of CRO experts working with global brands to solve real-world conversion challenges. To deliver data-driven insights and optimisations, we use industry-leading tools like GA4, Hotjar, VWO, Zoho PageSense, Optimizely, Crazy Egg, HubSpot, and more. Check out all the tools we use below.

GA4

Hotjar

VWO

Zoho PageSense

Optimizely

Crazy Egg

HubSpot

Our growth journey as a experience design company has bagged a few reputed accolades as well.

What our clients have to say about us

They truly understood our vision for ASDAV. They helped us create a seamless new brand identity and digital space that makes it easier for students and professionals to explore our programs. Their attention to detail and strategic approach made a real difference

Jasmine

Founder, Asian School of Design & Applied Vastu

They completely changed the way our customers shop online. The new website and app feel so seamless—it’s like they just get what we needed!

Asmaa Alobaid

Founder, AnglesKw

They helped us craft a digital experience that truly reflects our brand—seamless, stylish, and performance-driven. Our customers now engage with our products more effortlessly than ever

Naimish

Founder, Pazazz

Tenet has been our go-to partner for almost everything digital. From brand strategy & UX research to development, marketing, & much more. We’ve had a wonderful experience with the team.

Danish Rahman

Marketing Officer, M42

We have many agencies in our partner network, but Tenet holds a special place for us. They've been with us for years, and they really know how to service well and deliver results that we're looking for.

Shruti Joshi

Senior Marketing Manager, Gartner

I've headed Oligvy and I've worked with many renowned agencies, but I am always eager to work with young and impactful agencies. Tenet (formerly KodeGlobe) is the right choice for us.

Derek O'Brien

Member of Parliament, Indian Govt. Ex Creative Head, Ogilvy

Their articulation of the process and their understanding of what we wanted was way ahead of what we were imagining.

Darryn Hurme

Product Head

As a first-time app developer, I had no experience in building apps, but Tenet made the process seamless. Their UI/UX work was fantastic, and they guided me every step of the way. I now have a great iOS and Android app—highly recommended!

Sajil Shah

Founder, Strongr

Their work brought our AI vision to life with a bold new identity and seamless digital experience. The transformation strengthened our global presence and made our innovation more accessible than ever.

Nitish Kumar

Founder, Algo Engineers

They transformed our platform into a seamless experience. The new website makes property searches effortless, helping our users find homes faster while improving engagement for us!

Cassian Rhoades

Senior Marketing Manager, Trulia

Their style of communication and empathy towards our requirements were amazing!

Seraphina Vale

Marketing Officer, Lazada

They're more than developers—true product solution specialists. As a UI/UX design agency, they revamped our website, improving UX and boosting call-to-action rates. Their expertise and seamless communication made the process effortless

Daniel Reynolds

Head of Product Development, Spiltwise

Their mobile app development streamlined our logistics, making reporting effortless. Clear communication and proactive execution made the process smooth and efficient.

Alex Carter

Product Specialist, Coca-Cola

Tenet’s UX audit gave us insights we hadn’t considered. The redesign made shopping smoother for customers and improved our operations. A truly valuable partnership.

Mithila Chirawawala

Founder, Mybabybabbles

How Much Does It Cost to Hire A CRO Agency in Birmingham?

Hiring a CRO agency in Birmingham typically costs between £1,000 to £15,000+ per month, depending on the scope of work. At Tenet, we price our services based on actual business needs, ensuring you only pay for what truly drives results.

Factors That Influence CRO Pricing:

Website Size & Complexity – Larger sites with multiple funnels require more in-depth optimisation.
Number of Pages & Funnels – More pages and conversion points mean more testing and refinement.
Industry & Competition – Highly competitive industries may need advanced strategies.
Testing & Experimentation Needs – A/B testing, heatmaps, and analytics setup impact costs.
Custom Development & Integrations – Technical enhancements and third-party tools may add to pricing.
Engagement Model – Whether you need a one-time audit or ongoing optimisation.

Book a discovery call with our team so we can understand your specific requirements. We’ll then prepare a custom proposal outlining pricing, deliverables, and a clear roadmap for improving your conversion rates.

Impact Delivered

Solutions Delivered

for our clients & partners

0M+

People Impacted

through our solutions

Countries Catered

for our global clientele

Client Satisfaction

through verified reviews

What Makes Us the Right Conversion Rate Optimisation Agency For Your Business?

With 7+ years of experience helping global brands increase their conversions, we know what works. Here’s why we are the top CRO agency in Birmingham:

Strong Presence in Birmingham

We are a UK-based CRO agency with a strong presence in Birmingham. We understand the local market and business landscape, helping companies improve their conversions with strategies tailored to their audience, competition, and industry trends.

Proven Expertise in CRO

Our team has worked on hundreds of funnels over the past 7+ years. We’ve helped startups, SMBs, and global brands increase conversions, reduce drop-offs, and improve user experience using data-driven insights and real-world testing.

ROI-Focused Approach

Every optimisation we make is designed to increase revenue, not just vanity metrics. We focus on improving conversion rates, reducing customer acquisition costs, and maximising return on investment (ROI) for sustainable business growth.

Full-Service CRO Solutions

We don’t just analyse but we also research, design, develop, and scale websites & mobile apps. From audits to UI/UX improvements and technical optimisations, we cover every step needed to turn your website, mobile app, or funnel into a revenue machine.

NDA for Confidentiality

We respect your business privacy. If required, we’re happy to sign an NDA before starting any project, ensuring your data, strategies, and insights remain confidential and protected throughout our engagement.

Flexible Engagement Models

We offer flexible engagement models to suit your business needs. Whether you need a one-time CRO audit, ongoing optimisation, or a dedicated CRO team, we structure our services to align with your goals and budget.