Google Ads Agency in Nottingham

We start by getting to know you: during discovery calls and follow-up research. We'll try to understand your business, who your customers are, and where we can find them. We will also try to know what your goals are: whether you want more leads, online sales, or just brand awareness. From there, we conduct keyword research to find the terms people are searching for, and we analyse your competition to see what’s working for them. We’ll draw out your sales funnel so we’re clear on what actions we want people to take when they click on your ads.

For many local businesses in Nottingham, we recommend starting from maybe £100 to £300 a day or a few thousand pounds a month. Once you start seeing positive results, we scale it up. The budget can vary depending on your industry and how competitive your keywords are. We’ll help you set a test budget to measure your cost-per-click (CPC) and cost-per-lead (CPL) so you know exactly what you're getting for your spend.

Our Google ads management is all about smart spending. We start by doing thorough keyword research and using negative keywords to filter out irrelevant searches. For example, if you’re an engineering consultancy firm in Nottingham, we target your ads at high-intent B2B searches like “industrial design partners Nottingham” or “engineering consultants UK.” You won't appear for people searching “mechanical repair shops” or “DIY engineering services.” We also review bids and audience segments regularly to keep your spend focused on decision-makers and get the most out of every penny. Additionally, we've got solutions to handle common PPC challenges like click fraud and low conversion rates.

Optimisation is a continuous process with us. We don’t set up your campaigns and walk away until report day. Our team monitors campaigns daily and makes adjustments weekly, whether that’s tweaking the bids, changing ad copy, or fine-tuning targeting to improve performance. We also test new ads and landing pages continuously. This helps us raise quality scores and conversion rates, so your campaigns get better over time.

Yea. It is not only about clicks but actions. We set up comprehensive conversion tracking through Google Tag Manager and Google Analytics. So you can track everything from phone calls to form submissions, purchases, and even app downloads. You’ll know exactly which ad or campaign drove which outcome.