Murale Construction: Brand Identity for French Construction Business

Murale Construction brought generations of French craftsmanship to their construction work, but their brand didn't reflect that heritage or distinction. The company excels across general contracting, design-build services, and both residential and commercial projects, with a strong commitment to quality, innovation, and sustainable building practices. Despite this expertise and reputation, their visual identity and brand messaging failed to communicate their unique position in a crowded construction market. When they approached Tenet, they needed more than cosmetic updates, they wanted a complete brand transformation that would capture their blend of traditional French craftsmanship and forward-thinking sustainable practices. We developed comprehensive brand strategy and positioning, designed primary and secondary logos that honored their heritage while feeling contemporary, created cohesive print design systems, and crafted brand messaging that communicated their commitment to elegant, enduring structures built with eco-friendly practices. The resulting identity positions Murale Construction as the premium choice for clients who value both timeless craftsmanship and responsible innovation in construction.