Industry
SaaS
Services Provided
Search Engine Optimisation
Content Marketing
UI UX Design
Website Development
Tenet partnered with Yomly, an enterprise HR and payroll software provider operating across the UAE and GCC, to scale organic visibility and improve the quality of inbound leads. Yomly’s platform is purpose-built for mid-to-large organisations with complex compliance and workforce requirements, typically serving companies with more than 250 employees.
Before engaging Tenet, Yomly relied heavily on paid acquisition to generate demand. Organic traffic was minimal, and the limited SEO-driven leads were largely misaligned with Yomly’s enterprise positioning. The objective was to build a sustainable organic acquisition engine that attracts high-intent HR and payroll decision-makers across the UAE and wider GCC.
Yomly operates in a highly competitive enterprise SaaS category, where search intent is narrow, decision cycles are long, and lead quality matters more than raw traffic volume.
At the start of the engagement, the website had weak SEO foundations and limited visibility for commercial HR and payroll keywords. Organic acquisition contributed only a small fraction of total leads, forcing continued dependence on paid channels.
Key challenges identified included:
As a result, Yomly attracted a high volume of small-business enquiries that were not aligned with its enterprise focus.
Tenet designed a full-funnel SEO and website optimisation strategy focused on intent, relevance, and long-term scalability rather than vanity metrics.
The engagement began with in-depth research into how enterprise HR and payroll buyers search, evaluate tools, and articulate pain points. Tenet’s SEO team analysed more than 100 real user questions from platforms such as Reddit and Quora, alongside detailed reviews of competitor pages across the region.
Key insights uncovered included:
These insights shaped Yomly’s site architecture, content strategy, and keyword roadmap.
APPROACH
Yomly’s existing website design lacked clarity, credibility signals, and conversion focus. Tenet redesigned the site structure and page layouts to improve readability, guide user flow, and reinforce enterprise trust.
Improvements included:
The blog layout was also upgraded to support conversion through improved internal linking, clearer CTAs, and lead magnet placements.
APPROACH
To capture high-intent demand, Tenet created dedicated landing pages targeting enterprise-heavy industries such as hospitality, manufacturing, healthcare, construction, retail, and logistics. Each page addressed industry-specific HR challenges, workflows, and compliance requirements.
In parallel, new commercial and location-based landing pages were launched for:
These pages targeted high-intent HR and payroll software keywords searched by buyers before requesting demos.
More than 80 % of Yomly’s pages had zero clicks at the start of the campaign. Tenet implemented a structured content refresh strategy that included:
This approach reduced zero-traffic pages month after month and significantly improved indexation. First-page keyword rankings increased from 132 to 763 within six months, with a deliberate focus on high-intent queries only.
A weekly publishing system was established for new blog content, alongside performance-driven updates to existing articles. Each article targeted commercial, comparison, or region-specific HR software searches and linked back to enterprise landing pages.
A central content inventory dashboard tracked every page by URL type, hub topic, writing stage, and approval status to ensure consistency and scalability.
APPROACH
Tenet planned and launched tools, templates, and resources including salary calculators, attendance templates, HR forms, and policy checklists. These assets attracted backlinks organically without reliance on paid outreach.
Additional strategies included editorial placements, HARO features, and foundational citations across approved GCC locations. Over six months, the campaign acquired backlinks from more than 50 websites with at least 10,000 monthly organic visitors. These backlinks would have cost an estimated $8,000+ per month if acquired through paid channels.
APPROACH
Keywords were grouped strictly by intent, prioritising commercial, competitive, and local searches that lead to enterprise demos. Page content and internal linking were optimised to support buyer comparison journeys and regional payroll searches.
Lead generation was further strengthened through improved CTAs, embedded demo forms, and clearer enterprise messaging. This repositioning filtered out low-quality SMB enquiries and increased inbound lead relevance.
Within six months, Yomly experienced sustained growth across organic visibility, qualified traffic, and enterprise lead generation.
Key outcomes included:
Impact Delivered
450+
Solutions Delivered
for our clients & partners
20M+
People Impacted
through our solutions
15+
Countries Catered
for our global clientele
98%
Client Satisfaction
through verified reviews
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