Global
Industry
SaaS
Services Provided
Search Engine Optimization
Content Marketing
Our client, a B2B corporate gifting company operating across Bangalore, Chennai, and Hyderabad, helps organizations plan and execute corporate gifting campaigns, from curated gift selections to building custom merchandise stores. When they approached us, they had recently completed a major strategic pivot, migrating from an eCommerce platform to a content-focused website designed to attract and educate corporate buyers before the sales conversation.
While this transition aligned with their business evolution toward consultative selling, the migration created significant technical debt that was actively hurting their organic visibility. Site traffic had stagnated around 900 monthly visits, and the pages targeting high-intent corporate gifting queries weren't ranking despite the company's strong offline reputation in the Indian market. Over eight weeks, we executed a two-phase strategy: rapid technical remediation to stop the performance bleeding, followed by comprehensive content optimization and authority building. The approach generated 250%+ traffic growth within 28 days, scaling monthly visits from 900 to 3,000 while establishing a foundation for generating 100+ qualified corporate leads monthly through organic search.
Note: The original name of the client has been withheld to comply with NDA obligations. A placeholder name has been used where required for documentation purposes only.
The client had built a solid business serving corporate clients across three major Indian cities. Their expertise spanned employee recognition programs, festival gifting campaigns, client appreciation initiatives, and branded merchandise creation. The decision to transition from an eCommerce model to a content-centric approach reflected their understanding that corporate gifting purchases require consultation, customization, and relationship building rather than simple transactional buying.
However, the platform migration had created substantial challenges that undermined their organic presence:
Despite these technical challenges, the business fundamentals were strong. The client had a proven service model, satisfied corporate clients, and expertise in the corporate gifting space. The opportunity was to translate that offline success into digital visibility.
We structured the engagement into distinct phases, addressing urgent technical issues before advancing to strategic content and authority building:
The first phase emphasized high-impact, lower-effort improvements that would stop the performance decline and create a stable foundation:
We began with comprehensive Google Search Console analysis to identify pages receiving impressions but underperforming on click-through rates due to poor metadata. We also cataloged all technical errors flagged in Search Console and site audit tools. This data-driven prioritization ensured we addressed issues actually impacting performance rather than theoretical problems.
We executed a methodical cleanup of site-level problems. Every broken link was either fixed or redirected appropriately to preserve link equity and user experience. Pages missing H1 tags received proper heading hierarchies aligned with their target topics. All images were audited for alt text, adding descriptive attributes that served both accessibility and SEO purposes. Pages that existed but weren't optimized for any target keyword received basic on-page updates including title tags, meta descriptions, and primary heading alignment.
This was perhaps the most impactful quick win. We identified over 3,000 dummy pages that were indexed but served no purpose, including old eCommerce filter pages, staging environment URLs that had somehow gotten indexed, pagination pages without proper canonicalization, and placeholder content from the migration. We systematically removed these through a combination of 410 status codes for pages that should never have existed and proper redirects for pages that had legitimate successors. This dramatically streamlined Google's crawl budget, allowing bots to focus on valuable content.
We redesigned the site navigation to prioritize important corporate gifting service pages, reducing crawl depth from 6-7 clicks to 2-3 clicks for priority pages. This made it easier for both users exploring services and search engine crawlers discovering content. We also implemented a strategic internal linking structure connecting related corporate gifting topics.
Once technical foundations were solid, we shifted to strategic initiatives designed for sustained growth:
We analyzed existing content to understand what was performing and what was underperforming. This revealed that generic corporate gifting content was struggling while specific use-case content (Diwali gifts, employee milestone recognition) showed better engagement. This insight shaped our content development priorities.
APPROACH
We employed multiple research methodologies to uncover content opportunities. Audience insights came from interviewing the client's sales team about common customer questions. Competitor analysis revealed content gaps where established corporate gifting companies had visibility but our client didn't. Question mining across forums and industry platforms identified the specific concerns corporate buyers had about gifting programs, budgets, customization, and vendor selection.
Based on research, we created an extensive FAQ section addressing the most common corporate gifting questions: budget allocation, customization timelines, minimum order quantities, shipping to multiple locations, and invoice requirements. This content served multiple purposes: improving user experience, establishing expertise, and targeting featured snippet opportunities for question-based queries.
We enhanced the client's online entity presence by ensuring consistent, accurate business information across Google Business Profile, industry directories, and B2B platforms. This included detailed service descriptions, correct NAP (Name, Address, Phone) citations for all three branch locations, and comprehensive category selections that helped Google understand their service scope.
We developed a centralized content hub organizing all corporate gifting resources by category: occasion-based gifting (festivals, employee milestones, client appreciation), industry-specific solutions (tech companies, manufacturing, professional services), and budget guides. This hub structure improved topical authority by demonstrating comprehensive coverage of the corporate gifting domain.
We executed a multi-channel backlink strategy tailored to B2B credibility. This included listings in relevant business directories and B2B platforms, guest articles on small business and HR management blogs discussing employee recognition and corporate culture topics, and creating linkable assets like corporate gifting budget calculators and vendor selection guides that naturally attracted links from HR and procurement resources.
Recognizing that corporate gifting often has local components, we created regional pages targeting Bangalore, Chennai, and Hyderabad specifically. These pages addressed location-specific considerations like local festival gifting customs, regional vendor advantages, and market-specific corporate cultures. Each regional page was optimized for geo-modified keywords like "corporate gifting company in Bangalore."
We initiated a systematic program to gather third-party reviews on platforms relevant to corporate buyers: Google Business Profile, industry-specific review sites, and B2B marketplaces. These reviews served dual purposes of improving conversion rates and strengthening E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) signals that Google values for business-critical queries.
Phase I execution proceeded rapidly. Within two weeks, we had resolved all critical technical issues, removed the 3,000+ dummy pages from the index, and implemented the revised navigation structure. Initial improvements became visible immediately as Google recrawled the cleaner site. Crawl errors dropped from 400+ to under 20. Pages that had been orphaned suddenly appeared in internal search and received their first impressions in months.
By week three, the technical cleanup started translating to visibility improvements. Several optimized corporate gifting pages moved from positions 15-20 to positions 8-12. Traffic began climbing as these pages crossed from page two to page one. The site crossed 1,200 monthly visits by the end of week four, representing 33% growth from the 900-visit baseline.
The compound effects of technical improvements and content refreshes became evident. Pages updated in month one continued gaining positions as Google fully reprocessed the changes. We expanded the refresh program to an additional 30 articles, prioritizing those closest to page-one rankings. Non-branded traffic recovered significantly as educational content regained visibility. Monthly traffic exceeded pre-decline levels for the first time in six months.
Phase II content and authority initiatives launched while Phase I improvements continued compounding. The FAQ section started capturing featured snippets for several corporate gifting questions. Regional pages achieved strong positions for geo-modified queries, driving qualified traffic from companies in specific cities. The content hub improved topical authority, lifting all related pages. Backlinks from business directories and guest content began flowing PageRank to priority service pages. By week eight, monthly traffic reached 3,000 visits, representing 250%+ growth in less than two months.
Beyond the initial 28-day growth period, performance stabilized at the elevated level with continued upward trajectory. The lead generation infrastructure started producing consistent results as higher traffic volumes converted through optimized service pages and contact forms.
Corporate gifting service pages drove 58% of total organic traffic and generated the highest-quality leads. Regional location pages contributed 24% of traffic with particularly strong conversion rates as local companies valued the multi-city presence. The FAQ section and content hub generated 18% of traffic, primarily serving research-phase prospects who often converted in later sessions.
The technical foundation established in Phase I created lasting benefits beyond immediate traffic growth. With clean indexation, proper site architecture, and optimized crawl budget, all future content would benefit from stronger discovery and indexing. The content hub structure provided a scalable framework for expanding into new corporate gifting categories and occasions. The backlink profile, while still building, had shifted from virtually zero referring domains to a diverse portfolio that would continue supporting rankings.
This engagement demonstrated how platform migrations, despite being strategically sound business decisions, require careful SEO execution to preserve and enhance organic visibility. The client's willingness to invest in both technical remediation and strategic content development created sustainable growth that transformed their digital lead generation capability. What had been a liability, the migration's technical debt, became an opportunity to build a stronger foundation than the original eCommerce platform could have supported.
Impact Delivered
450+
Solutions Delivered
for our clients & partners
20M+
People Impacted
through our solutions
15+
Countries Catered
for our global clientele
98%
Client Satisfaction
through verified reviews
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