Global
Industry
SaaS
Services Provided
Search Engine Optimization
Content Marketing
Our client operated three IT education & training centres across India. They had their centres in India — Bangalore, Vijayawada, and Hyderabad with an established reputation in their local markets. Despite strong word-of-mouth referrals and classroom enrollments, their digital presence was practically invisible. They were not able to leverage the strength of digital visibility.
The website received minimal organic traffic, and potential students searching for course information online had no way to discover them. Over seven months, we built their SEO foundation from the ground up, focusing on course page optimization, location-based content strategy, and systematic link building. The results transformed their lead generation model, scaling from 150 daily organic clicks to 1,771 clicks within six months while generating a consistent pipeline of qualified enrollment inquiries across all three locations.
Note: The original name of the client has been withheld to comply with NDA obligations. A placeholder name has been used where required for documentation purposes only.
The client had built a solid reputation through years of delivering quality technical training in programming, data science, and software development. Their physical classrooms consistently ran at good capacity, and student referrals drove most new enrollments. However, their growth was constrained by geographic reach and the limitations of offline marketing.
When we began working together, several digital gaps were immediately apparent:
The challenge was clear: translate their strong offline brand into measurable online visibility without diluting the quality standards that made them successful in classrooms.
Our strategy prioritized high-intent pages first, recognizing that students searching for specific course information represented the highest-value traffic:
We started by restructuring the website to support both course-based and location-based SEO strategies. This meant creating dedicated landing pages for each course offering in each city, alongside programmatic pages targeting course-related queries like syllabus details and fee structures. Each course page was designed to answer the specific questions prospective students ask during their research phase.
Every course page received comprehensive on-page work including optimized title tags, meta descriptions, header hierarchies, and content expansion. We implemented custom schema markup for Course and LocalBusiness entities, helping search engines understand the structured information about class schedules, pricing, instructors, and enrollment details.
Given the multi-location nature of the business, we created and optimized Google Business Profiles for each training center. We then built NAP (Name, Address, Phone) citations across 40+ local directories, education portals, and business listings. While these citations don't directly boost course page rankings, they establish local relevance and trust signals that support the broader SEO strategy.
Rather than spreading link building efforts thin across all pages, we took a focused approach. We started by strengthening the homepage authority through quality backlinks, knowing this would flow PageRank to internal course pages through proper linking. Only after establishing homepage strength did we begin page-level link acquisition for priority course offerings.
Our content strategy intentionally started with high-intent, conversion-focused topics. We published articles targeting queries like "Python course syllabus," "Java training fees in Bangalore," and "data science course duration" before expanding to top-of-funnel awareness content. This approach generated qualified leads faster while building topical authority in our core course categories.
Instead of trying to rank 30+ course pages simultaneously, we created a prioritization matrix based on search volume and current ranking position. We then worked on improving rankings for 2-3 priority pages at a time through targeted content updates, internal linking adjustments, and external link acquisition. This focused method allowed us to compete more effectively against established competitors in each course category.
We completed the technical infrastructure work, including site architecture redesign, schema implementation, and on-page optimization for all core course pages. Local SEO setup was finalized with GMB profiles live and initial citation building underway. We published the first 12 bottom-of-funnel blog articles targeting course-specific queries. Daily organic clicks increased modestly from 150 to 280 as improved on-page optimization began showing results.
The homepage backlink campaign gained traction with placements on education directories and industry blogs. We continued publishing 2-3 high-intent blog posts weekly while expanding course page content based on user behavior data. Several BOFU articles began ranking on page one, driving enrollment inquiries. Daily clicks reached 620 as more course-related keywords entered top 20 positions.
Page-level link building for priority course pages started delivering ranking improvements. Our systematic approach of focusing on 2-3 pages at a time meant we were consistently moving courses from page two to page one positions. The Python and data science course categories saw particularly strong growth. Daily organic traffic crossed 1,100 clicks as the content portfolio achieved critical mass.
By the end of month six, daily clicks reached 1,771, representing an 11.8x increase from baseline. The growth wasn't evenly distributed, it concentrated in high-value course categories where we had invested targeted optimization efforts. More importantly, the lead quality improved as traffic came from course-specific searches rather than just brand queries. As of the time this case study is published, this metrics has again increased by ~30%.
The keyword portfolio continued expanding beyond the initial six-month period, suggesting the SEO foundation we built was working as intended. The client's internal team adopted our content brief templates and began producing additional course content independently. The focused link building methodology proved sustainable, as they could continue the prioritization approach without agency support.
This engagement validated the effectiveness of starting with conversion-focused optimization rather than casting a wide net. By prioritizing pages that directly drove enrollments and building authority systematically, we created measurable business value while establishing a scalable framework for continued organic growth.
Impact Delivered
450+
Solutions Delivered
for our clients & partners
20M+
People Impacted
through our solutions
15+
Countries Catered
for our global clientele
98%
Client Satisfaction
through verified reviews
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