Global
Industry
SaaS
Services Provided
Search Engine Optimisation
Content Marketing
Starting a new website from scratch is tough. You're competing against sites that have been around for years, building authority and collecting links. You're invisible to Google. Even if you publish great content, nobody sees it.
That's exactly where our client started. They launched a career guidance website to help students make better decisions about their professional paths. The mission was solid: share resources, expert interviews, and honest guidance at exactly the moment students need it most.
The business model made sense too. Revenue would come from guest articles, Google Adsense, and paid mentions from education brands. But there was one massive problem: nobody could find the website. They published their first articles. Crickets. No traffic. No visibility in search results. No revenue. The content was good, but it wasn't reaching anyone.That's when they came to Tenet. They needed a complete SEO strategy that could take them from zero visitors to meaningful traffic that could actually generate revenue.
Over two years, we grew the site from zero to 1.4 million total visitors. At its peak, the website was getting 80,000 visitors every month. More importantly, it started generating over $5,000 in revenue, proving the business model worked once we got the traffic flowing.
Our work included comprehensive audience research, competitive content strategy development, technical SEO setup, ongoing content creation and publishing strategy, and off-page SEO execution to build authority and backlinks.
Note: The original name of the client has been withheld to comply with NDA obligations. A placeholder name has been used where required for documentation purposes only.
The website had a clear purpose: help students figure out their careers. Not just push them toward whatever's trendy, but actually help them understand different paths, what jobs really involve, what skills they need, and how to get started. The content covered everything from choosing college majors to understanding specific career paths, from resume writing to interview preparation, from internship hunting to career switching. Comprehensive, helpful information written by people who actually knew what they were talking about.
But having great content means nothing if nobody can find it. Here's what they were facing. Thousands of established career websites already dominated search results. Sites that had been publishing for 5, 10, even 15 years. Sites with massive backlink profiles and strong domain authority. Sites that Google already trusted.
Breaking into that space as a brand new website with zero history, zero backlinks, and zero authority seemed nearly impossible. Even with good content, Google had no reason to show this site to anyone.
The revenue model depended entirely on traffic. Google Adsense pays based on page views and clicks. Guest article opportunities only come when you have meaningful visitor numbers. Brands only pay for mentions when you have an audience worth reaching.
Without traffic, none of those revenue streams worked. The website was stuck in a catch-22: couldn't make money without traffic, couldn't justify investing more without revenue.
They needed a strategy that could break through. Not quick tricks or shortcuts, but sustainable SEO practices that would build real authority over time. They needed to understand exactly who they were writing for and what those people were searching for. They needed content optimized not just for keywords, but for actually helping real students with real questions.
Most importantly, they needed someone who could execute all of this consistently. SEO isn't a one-time project. It's ongoing work: research, writing, optimization, publishing, link building, monitoring, adjusting.ng space. The opportunity was to translate that offline success into digital visibility.
We started with a fundamental question: who actually needs career guidance, and what are they searching for?
Before writing a single new article, we built detailed personas. Not generic "students aged 18-24" profiles, but real understanding of different audience segments.
High school students trying to choose a college major. College freshmen wondering if they picked the right path. Juniors looking for internships. Seniors preparing for job interviews. Recent graduates navigating their first job search. Young professionals considering career changes.
Each segment had different questions, different concerns, different search behaviors. A high school junior searching "best engineering colleges" needs completely different content than a college senior searching "mechanical engineering interview questions.""
We mapped out where each segment was in their journey. Some were just exploring possibilities. Others were ready to take specific action. Content needed to match both the topic and the stage.
We analyzed competitors to see what was already ranking well and why. We examined forums where students actually asked questions: Reddit, Quora, college discussion boards. We looked at what content was getting shared and linked to naturally.
This research revealed gaps. Topics that students clearly cared about but that existing content didn't address well. Questions that kept coming up but never got comprehensive answers. Angles that felt more authentic and helpful than the generic advice flooding search results.
For every article, we created detailed content briefs. Not just "write 1500 words about computer science careers," but strategic documents outlining exactly what the article needed to cover, what questions to answer, what structure to follow, what keywords to target, and what made this article better than what already ranked.
The website was relatively simple, which actually helped. We didn't need to untangle years of technical debt. We just needed to set things up correctly from the start.
We fixed basic issues quickly: proper URL structure, clean site architecture, fast loading times, mobile optimization, proper schema markup. Within days, the technical foundation was solid.
This matters because technical problems can hold back even great content. If your site is slow or broken or confusing to Google's crawlers, you're fighting uphill regardless of content quality.
We established a rhythm: two high-quality articles every week. Not rushed content just to hit a number, but genuinely helpful pieces that followed SEO best practices. Every article included internal links connecting related content, helping both readers and Google understand how topics related. Proper formatting with clear headings, bullet points, and quotes made content easy to scan and consume. Multiple images with proper titles and alt text improved both user experience and SEO. External links to credible sources, research papers, and reports backed up every claim. Author bios with credentials and social links built trust and showed expertise.
This consistency mattered enormously. Publishing sporadically doesn't build momentum. But steady, quality content compounds over time. Each new article added more pages for Google to index, more keywords to rank for, more ways for people to discover the site.
Content alone wasn't enough. We needed to show Google this website deserved to rank alongside established players.
We pursued strategic link building. Guest posts on education and career websites where our expertise added value to their audience. Outreach to sites that might naturally want to link to our resources. Publishing particularly comprehensive, data-driven articles designed specifically to earn backlinks naturally.
One article performed especially well, it got cited in an actual academic research paper. That's the kind of high-authority link you can't buy, you earn it by publishing genuinely useful content that even researchers find valuable.
We focused on quality over quantity. A few links from respected education sites matter more than hundreds of links from random blogs nobody reads.
The initial period focused on establishing the basics. We published consistently, building a library of solid content covering fundamental career topics. Traffic remained low, as expected, new sites take time to gain traction. But we could see positive signals. Articles were getting indexed quickly. Some were starting to appear on page two or three for target keywords. The foundation was working.
Around the six-month mark, things started accelerating. Articles published months earlier began climbing in rankings as they accumulated time, engagement signals, and occasional backlinks. Monthly traffic crossed 1,000 visitors, then 5,000, then 10,000. Not massive numbers yet, but clear upward trajectory. More importantly, we could see which content types resonated: comprehensive career path guides, specific job interview preparation, salary and career outlook comparisons.
This period saw explosive growth. Several high-performing articles reached page one for competitive keywords. The consistent publishing schedule meant we had 50+ quality articles all working together, creating internal linking networks and topical authority. Monthly traffic jumped to 30,000, then 50,000 visitors. Revenue started flowing. Adsense earnings became meaningful. Brands reached out about guest posting opportunities and paid mentions.
By the two-year mark, the website hit its stride. Monthly traffic peaked around 80,000 visitors. The content library exceeded 90 articles, each targeting specific student needs and search queries. Total visitors over the two-year period reached 1.4 million. Revenue exceeded $5,000, validating the business model and providing budget for continued investment.
The audience research made everything else work. By understanding exactly who we were writing for and what they needed, content naturally matched search intent. Articles answered real questions students actually asked.
Consistent publishing built compound growth. Each article added value individually but also strengthened the site's overall authority in the career guidance space. Google started seeing the site as a comprehensive resource, not just a collection of random articles.
Content quality standards meant articles earned engagement and backlinks naturally. Students found the content helpful enough to share. Education blogs felt comfortable linking to it. Even researchers cited it.
Technical optimization ensured nothing held the content back. Fast site, clean structure, mobile-friendly experience, Google could crawl and index everything efficiently.
Strategic link building accelerated authority growth. Instead of waiting years to be discovered, we proactively built relationships and earned links that signaled to Google this site deserved to rank.
Perhaps most importantly, we built a system that could continue working long after our engagement ended. The client's team understood the research process, content standards, publishing rhythm, and link building strategies. The website wasn't dependent on any tricks or shortcuts that might stop working, it was built on fundamentals that would keep delivering results.
The 1.4 million visitors over two years represented real students finding real help. The $50,000+ revenue proved the business model worked. But more than numbers, we created a resource that actually served its mission: helping students make better career decisions through accessible, trustworthy guidance exactly when they needed it.
Impact Delivered
450+
Solutions Delivered
for our clients & partners
20M+
People Impacted
through our solutions
15+
Countries Catered
for our global clientele
98%
Client Satisfaction
through verified reviews
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