Search Engine Optimisation and Execution for G42 Healthcare

Industry

Healthcare

Services Provided

Search Engine Optimization

Growth Marketing

SEO Marketing

INTRODUCTION

Boosting Search Visibility for a Healthcare Leader

G42 Healthcare is one of the region’s most advanced healthcare institutions, known for its expertise in diagnostics, genomics, and data-driven care. While their offline presence was strong, their digital visibility told a different story—especially on search engines.

Despite leading innovation in healthcare, G42’s website wasn’t showing up for key search terms. Pages weren’t indexed properly, technical gaps held back performance, and valuable search traffic was going elsewhere. We stepped in to fix that.

Our partnership began with a focused SEO engagement designed to make G42 discoverable to the right audience—patients, researchers, and partners actively looking for solutions the brand already offered. From technical clean-up to content alignment and authority-building backlinks, this project laid the foundation for long-term, organic growth.

This case study covers our SEO-led transformation of G42 Healthcare’s digital visibility—helping one of the most important names in healthcare get seen, naturally.

BACKGROUND

G42 Healthcare had built a powerful ecosystem of diagnostics, genomics, and clinical research. But that expertise wasn’t visible where it mattered most—on Google.

Their core service pages weren’t ranking for important keywords. Metadata was inconsistent. Many pages weren’t even getting indexed. As a result, users actively searching for healthcare services, innovations, or partnerships weren’t discovering G42 organically.

Despite having content and authority offline, the brand’s digital footprint wasn’t aligned with search engine expectations. They were missing high-intent traffic, simply because they weren’t optimized for it.

The opportunity was clear: make it easier for the right audience to find G42 Healthcare through focused, technical, and strategic SEO.

APPROACH

We started with a complete SEO audit and then rolled out a phased plan to fix foundational issues and build long-term visibility. Our focus was never just traffic—it was discoverability by the right people, for the right reasons.

Phase 1: Technical Fixes

We identified crawl issues, duplicate metadata, and unindexed pages. We cleaned up sitemaps, fixed broken links, and ensured proper tagging across priority URLs.

Phase 2: On-Page Optimization

We rewrote page titles, meta descriptions, H1s, and alt tags across key pages. We aligned these with high-opportunity keywords tied to G42’s core services, improving relevance and clarity for both users and search engines.

Phase 3: Content & Backlinks

We created a keyword map of high-intent search terms, then worked with G42’s team to plan supporting content. Simultaneously, we built a targeted backlink strategy—focusing on healthcare-specific directories and publications to increase domain authority.

Continuous Monitoring & Iteration

We tracked rankings, indexed pages, and content performance week over week—adjusting strategy as needed. Quick wins were celebrated, and longer-term content ideas were tested and refined.

SOLUTION

Making G42 Healthcare Visible to the Right Audience

With focused SEO efforts, we helped G42 Healthcare shift from being invisible on search engines to becoming discoverable for key healthcare-related terms. What we delivered:

Identified and prioritized 10+ high-value keywords linked to G42’s core services
Rewrote metadata across all major service pages to improve search rankings
Optimized on-page SEO structure including H1s, alt text, and internal linking
Built a strong backlink profile with industry-relevant domains
Established a repeatable SEO strategy for future content expansion

Established a repeatable SEO strategy for future content expansion