Designing a Visual Identity for Botanica Beauty

Industry

E-commerce

Services Provided

Logo Design

Visual identity

Marketing Collaterals

Branding

Product Packaging

INTRODUCTION

Bringing Purpose to Packaging and Presence

Botanica Beauty was born with a simple belief: nature knows best. With product formulations powered by plant-based ingredients and guided by sustainability, the brand had a strong story. What it needed was a design expression to match—clean, intentional, and emotionally resonant.

Our engagement focused on building a full visual foundation for Botanica, including:

A logo system that would work across digital and print formats
Packaging templates for multiple SKUs, adaptable yet unified
Marketing collaterals for retail, digital, and editorial placements
A flexible brand toolkit that would support future launches

This wasn’t just about making things look good. It was about creating a visual rhythm that made people feel good—aligned with the product’s purpose and the consumer’s values.

BACKGROUND

The beauty category is both crowded and fast-moving. Botanica needed to enter the space with clarity and consistency—while still honoring its quiet, thoughtful brand DNA.

The brand had an expanding line of skincare essentials but lacked a structured design language to tie it all together. Without visual alignment across touchpoints, even the strongest formulations risked being overlooked.

Key challenges included:

Building distinct yet connected packaging for creams, serums, masks, and oils
Designing marketing collaterals that could flex between online campaigns and in-store storytelling
Ensuring brand recall while staying minimal and ingredient-forward
Maintaining a tone of voice that felt personal but not overly precious

APPROACH

We approached the project with empathy—for the brand, for its consumers, and for the simplicity it stood for.

Discovery & Positioning

We started by understanding the "why" behind Botanica. Interviews with the founders revealed a strong emotional commitment to sustainability, slow beauty, and ingredient transparency. These pillars formed the base of our design brief.

Logo Design

The logo was created to feel elemental and serene—like something you’d find carved into a soapstone or printed on recycled linen. Soft letterforms, balanced spacing, and an icon drawn from botanical cues created a mark that was both memorable and calming.

Packaging System

Every product was treated as a tactile experience. We designed a modular packaging system that allowed for scale—one that could grow with the product line while retaining a consistent voice. Materials were chosen for sustainability. Type hierarchies emphasized clarity. Illustrations were hand-drawn to nod to nature’s imperfections.

Marketing Collaterals

For both digital and physical outreach, we created a kit of parts—editable templates for postcards, product cards, social media posts, and campaign headers. The goal: to give the team a toolkit they could use independently while still staying on brand.

SOLUTION

A Visual Language That Feels as Honest as the Product Inside

What emerged was a design system that does more than decorate—it deepens trust. Every element, from the curved corners of the logo to the neutral tones of the packaging, works to reinforce Botanica’s core values: clean, conscious, and caring.

The brand now enters conversations with a clear visual voice and a consistent message. Whether it's on a serum bottle or a shelf talker, the identity invites users in—with calmness, clarity, and care.