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Android powers over 3.5 billion devices worldwide, making it the top mobile operating system. Its official app store, Google Play, leads the global app market with millions of apps and billions of downloads.
In this listicle article, we explore the latest Android and Google Play Statistics for 2025— covering downloads, revenue, app types, pricing trends, and user behaviour—to help you understand how the Android app ecosystem is evolving this year.
The Google Play Store is the backbone of Android’s app economy. With millions of apps and billions of downloads, it continues to be the largest mobile app marketplace in the world, especially in emerging markets.
Google Play Store hosts over 2.65 million Android apps, making it the largest mobile app store globally.
As of February 2025, approximately 2.06 million apps are available on the Google Play Store.
Total revenue is expected to show an annual growth rate (CAGR 2022-2029) of 7.48%, resulting in a projected market volume of US$781.70bn by 2029.
In countries like India, Indonesia, Brazil, and Mexico, 90% of downloads are from the Google Play Store, highlighting Android's dominance.
Download rates reached around 111.3 billion, marking a more than 50% increase from 2016.
By 2026, consumers are expected to download approximately 143 billion apps from the Google Play Store, up from 111 billion in 2021.
Android app development remains active and growing, with thousands of developers launching new apps every day. The platform’s open-source nature and robust tools make it attractive for global developer communities.
Around 580,876 Android developers have released apps on the platform.
Approximately 1,205 new apps are released on Google Play daily.
In December 2024, approximately 41,000 new apps were introduced to the Google Play Store, averaging about 10,250 apps per week.
28% of apps are updated weekly, 72% monthly, and over 95% annually.
Between 2023 and 2024, Google Play witnessed 28.3 billion new app installs, marking a 31% year-over-year increase from 21.6 billion installs.
While most Android apps are free to download, monetization through ads and in-app purchases remains highly effective. Paid apps represent a small slice of the ecosystem but cater to niche markets. Below is a breakdown of how Android apps are distributed by pricing:
Approximately 62,259 apps, or 3.02% of all Android apps, require a purchase.
Over 20,000 of these paid apps are priced under $1, while fewer than 1,500 apps fall into each price bracket above $9.
An estimated 2,000,067 apps, making up 96.98% of the total, are free to download.
Android offers a wide array of app categories, but non-gaming apps still dominate in volume. Gaming apps, however, drive massive engagement and monetization.
Approximately 244,917 apps, making up 11.87% of the total apps on the platform.
Around 1,817,940 apps, accounting for a significant 88.13% of all available apps.
Mobile gaming on Android is a global phenomenon, with various genres capturing user attention and driving revenue. From casual titles to complex RPGs, Android’s game market is booming across demographics. Here’s how different game types are performing in 2025:
Casual Games remain highly popular, with titles like Candy Crush Saga and Subway Surfers consistently ranking among the most downloaded games
Strategy games account for 23% of gaming revenue, with top titles like Rise of Kingdoms and Clash of Clans
Simulation games contribute 18% to revenue, driven by localized content for emerging markets.
RPG games hold a 15% revenue share, with breakout hits like Tower of God: New World.
Puzzle games represent 12% of revenue, featuring merge mechanics and narrative progression.
In the gaming sector, titles like Subway Surfers have achieved over 198 million downloads.
Monetization strategies in mobile gaming are evolving rapidly. Developers are shifting from loot boxes to more user-friendly systems like battle passes and subscription models. Here’s a look at current monetization trends in Android gaming
41% of gaming revenue now comes from battle passes, highlighting a shift toward value-driven, seasonal content.
Only 28% comes from traditional loot boxes, indicating a decline in randomized reward systems.
68% of the top 100 games** utilize procedural level generation, enhancing replayability and dynamic gameplay.
29% of Android users engage with cloud-native games monthly, reflecting growing interest in streaming-based gaming experiences.
Google’s suite of apps remains dominant, owing to their pre-installed presence and ecosystem integration. Meanwhile, social and messaging apps continue to see explosive growth in downloads and engagement. Here’s a rundown of the most downloaded Android apps:
All apps with 10+ billion downloads are Google-owned, showing how deeply integrated Google's ecosystem is with Android devices.
Many of these apps (Google Play Services, Chrome, Maps, Gmail) come pre-installed on Android devices, boosting their numbers.
TikTok, Facebook, WhatsApp, and Messenger all exceed 5 billion downloads, proving that social and messaging platforms are essential for global users.
Despite competition, Facebook's ecosystem (Facebook, Messenger, WhatsApp) still holds significant influence.
TikTok reaching 5+ billion downloads despite being relatively newer than other social platforms highlights the growing preference for short-form video content.
Google Photos surpassing 5 billion downloads suggests that cloud storage for personal media is now a necessity rather than a luxury.
In February 2025, TikTok was the most-downloaded app worldwide with almost 65 million downloads from Android user.
WhatsApp was the second-most popular app with approximately 41 million downloads from global users.
Mobile gaming attracts a wide and diverse user base across age groups and genders. Engagement is highest among younger adults, though older demographics are also active. Below is a demographic breakdown of mobile gamers on Android:
Mobile gaming currently exhibits a near-equal gender split, with 53.6% male and 46.4% female players.
The 25–34 age group has the highest participation in mobile gaming at 29.5%.
The 16–24 age group closely follows, representing 28.3% of mobile gamers.
A significant portion of mobile gamers belongs to the 35–44 age group, accounting for 23.1%.
Participation in mobile gaming starts to decline in the 45–54 age group, which makes up 12.8% of the total.
The 55 and older age group has the lowest representation in mobile gaming, accounting for just 6.3% of the audience.
User ratings and feedback are crucial indicators of app success and quality. While a significant portion of apps remain unrated, highly rated apps tend to dominate search and user preference.
On Google Play, approximately 1,017,715 apps have been rated by users, reflecting the significant role of user feedback in influencing app popularity and trust.
In contrast, about 1,026,310 apps remain unrated, representing a substantial portion of the marketplace that lacks direct user evaluation.
Among the rated apps, roughly 234,466 have achieved a rating of 4.0 stars or higher, while 109,473 apps stand out with ratings above 4.5 stars, signaling strong user satisfaction and high performance.
Android’s fragmented version adoption remains a unique challenge. While newer versions roll out yearly, many users remain on older builds due to hardware and OEM delays. Here's the current Android version market share:
As of April 2, 2025, despite being the latest release (October 2024), Android 15 has achieved only a 7.7% global market share, indicating a slow initial adoption rate.
Android 14 currently dominates the Android ecosystem with the largest market share at 34.74%, suggesting its stability and broad device compatibility.
Following Android 14, Android 13 holds a significant 17.51% of the market, demonstrating continued relevance.
Older Android versions, specifically Android 12 (12.49%) and Android 11 (10.76%), still maintain substantial user bases, highlighting the fragmented nature of Android version adoption.
If you’re looking for more data and statistics related to web designing, check out our resources:
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The Android app market continues to show impressive growth and diversity. With an expanding user base, increasing revenue, and evolving consumer preferences, the Google Play Store remains a critical platform for developers and businesses worldwide.
As we move further into 2025, trends like battle pass monetization, cloud gaming, and the continued dominance of social media apps are likely to shape the Android app ecosystem.
The Tenet Editorial Team brings over 15 years of experience in UI/UX design, product development, branding, and digital growth.