The Bento homepage is a great example of how to present a focused, startup-friendly SaaS product. It is an email marketing and automation platform designed specifically for small teams and growing businesses. The light-dark theme paired with playful, colorful elements makes the UI feel modern yet approachable.
The homepage clearly communicates value with strong CTAs like “Start Free Trial” and “Book Demo” right at the top. It uses social proof with video testimonials and explains features like flows, email & SMS automation, deliverability tools, live chat, and analytics, all laid out in modular blocks that are easy to scan. It also promotes transparency by highlighting that everything is included in all plans, with no extra cost for team access.
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