How to Launch a SaaS Product: SaaS Launch Marketing Plan

The goal: The major focus in the pre-launch phase of your SaaS product is building an audience. It is about developing a community of potential users who are interested in your product.

Why it matters: Firstly, it ensures you have an engaged audience who is interested in your product from day one. Secondly, these audiences can provide valuable feedback, create buzz, and serve as early users. This facilitates a successful product launch. 

How to execute exactly: 

• Identify Your Target Audience: You need to first define the demographics, interests, and pain points of your ideal SaaS product users.
• Create Valuable Content: Then develop blogs, videos, and social media posts addressing your audience's challenges and showcasing how your product can solve them.
• Leverage Email Marketing: You can also offer lead magnets like free e-books or exclusive insights in exchange for email subscriptions to nurture relationships.

👉 Get help with our trusted SaaS email marketing agency

• Engage in Relevant Communities: Additionally, participate in discussions on forums, social media groups, and online communities where your target audience is mostly found.

For example, you can participate in discussions or self-promotion on Product Hunt and let people know you.

• Host Webinars or Workshops: You can provide free value through educational sessions, webinars, or workshops to position your brand as an authority in the field.

Case Study on Unbounce:

Unbounce avoided the product trap by focusing on content-driven growth from day one. The founder of Unbounce, Rick Perreault, prioritized blogging, hiring a full-time blogger, and leveraging SEO, social media, and community engagement tactics. 

👉 Hire our experts for SEO services

This strategy helped him build a strong audience pre-launch, enabling a successful product launch and long-term customer acquisition through organic content marketing.

Their first-ever blog post was Guide: 101 landing page optimization tips, written by Oli Gardner in 2009. This 14-chapter ebook generated leads for the company before launching the product. 

What got the company a boost in audience engagement was their guest post on Moz, “Noob Guide to Online Marketing,” a 6-month marketing action plan. 

👉 Want similar results for your SaaS brand? Know more about our content marketing services (Get a free proposal).

The goal: You can share the product development journey openly on social platforms to generate curiosity among the audience and attract early supporters. 

Why it matters: This activity helps you attract people by sharing real-time feedback on product development, your wins, struggles, learnings, and business metrics. 

One big advantage is that you get immediate feedback during the development phase from your target audience. Other reasons for building in public are it increases engagement, builds trust, and gets mentioned more on social media. 

How to execute exactly: 

• Choose appropriate platforms: Identify where your target audience spends time, such as Twitter or LinkedIn.

Twitter is the popular build in public platform for tech companies. For example, you can see this strategy by Suhail Doshi, the founder of Mighty, on Twitter. The company shares every detail with the public to ensure transparency. 

Tweet posts have chances of getting retweets, increasing your reach to hundreds of other audiences who aren't following you. 

Similarly, LinkedIn is also a good channel for sharing your product development insights with the public. 

• Share regular updates: You can post about milestones, challenges, and behind-the-scenes content to keep your audience engaged.

Let me share with you a build in public post from Indie Hacker, where a SaaS developer shares what he built, why, and what he learned along the way. 

• Engage with your audience: You can respond to comments, ask for feedback, and involve your audience in decision-making processes.

Here is how you can do that:

You can also create a LinkedIn post like this.

• Use hashtags strategically: Utilize relevant hashtags to increase your brand visibility and reach a broader audience.
• Collaborate with other creators: You can partner with influencers or other builders to cross-promote and expand your reach.

The goal: You need to create a dedicated landing page that effectively communicates your product's value proposition and captures leads.

Why it matters: Well-designed SaaS landing pages serves as the central hub for information, enhancing lead generation and can significantly impact conversion rates.

No matter how good a marketer you are and what smart marketing tactics you apply, having a pre-launch landing page with a clear call to action is a must. The purpose is to build an audience or pre-sell your product, test product messaging with an audience, and start conversations with potential customers. 

How to execute exactly:

• Craft a Compelling Headline: Your landing page must clearly state the primary benefit of your SaaS product.

Let us take the example of ClickUp to understand this better, “ClickUp – The Everything App for Work.” 

• Highlight Key Features and Benefits: Use bullet points or visuals to showcase what your SaaS product offers. This helps people understand what you will offer to them. 

• Implement a Clear Call-to-Action (CTA): Encourage visitors to sign up for a waitlist, request a demo, or subscribe for updates.

• Engaging visuals: You must use eye-catching images or videos aligning with your brand and SaaS product vision. For example, you can add a product demo to demonstrate its key features. 

• Address the problems and showcase the solutions: You need to research the existing problems and showcase how your tool can solve them. This helps people understand why they need your tool. 

   

• Optimize for Mobile Devices: You must ensure the landing page is responsive and provides a seamless experience across devices.

The goal: This page showcases a teaser of your upcoming product, aiming to generate early interest in the product and collect leads.

Why it matters: A “coming soon” page builds anticipation and excitement for your product and prevents it from landing on an unfinished website. 

Launching such a page on Product Hunt is beneficial. It has a large community of tech enthusiasts and early adopters. They can provide valuable feedback and support during your product launch. 

How to execute exactly:

• Schedule Your Launch: Plan your launch date and create a teaser page in advance. It informs audiences about when they can see and use your product.

Once you fill out all the required details on your product, you can schedule your launch date on ProductHunt

• Create a Teaser: The teaser must include a compelling title, description, image, and brand identity elements that represent your product.

Here is how a teaser looks:

• Enable the "Notify Me" Feature: You must add a “Notify Me” feature that allows users to sign up for notifications when your product goes live.

• Promote Your Teaser: Share the teaser link on your social channels and with your existing audience to gather momentum and increase engagement.

Engage with Followers: You must respond to comments and build relationships with potential users.

How to create a teaser on Product Hunt? Here’s how you can do that.

The goal:  When you reach out to industry experts and influencers in your niche, you leverage their reach and credibility to amplify your product's visibility and gain endorsements.

Why it matters: Industry experts and influencers already have an engaged audience. Connecting with them allows you to tap into their credibility and accelerate your brand awareness.

How to execute exactly:

• Identify Relevant Influencers:
  • Use LinkedIn, Twitter, and industry-specific communities to find experts in your niche.

On LinkedIn, you can type your industry name on the search bar to find people or experts who can try your demo product.

Also, to improve search result, you can use different filters.

• Search using keywords, hashtags, and engagement metrics to identify individuals with active followings.
• Look for influencers who frequently engage with SaaS-related topics and their audience.
• Engage Before Reaching Out:
  • Follow influencers and engage with their content (like, comment, share) to build familiarity.
  • Participate in discussions and add value before making an ask.
• Send a Personalized Outreach Message:
  • Keep it short, highlight the benefits to them, and make it easy for them to respond.

Here’s an outreach message template for SaaS launch:

When influencers or experts get ready to try your product, you can request them to share your product launch news on their newsfeeds. 

For example, SaaS leaders often contact Chris Messina to try their products. We found this post on his news feed, which acts as a testimonial for the SaaS product before its launch. 

• Email Outreach Strategy:
• Use tools like Hunter.io or Voila Norbert to find email contacts.

• Send a compelling email with a clear CTA.

Example: Email template

• Follow Up Thoughtfully:
  • If there is no response after 3-5 days, send a polite follow-up.
  • Offer an incentive such as an extended trial or an exclusive feature.
• Leverage Their Endorsements:
  • Once an influencer tries your product, ask for a testimonial or feedback.
  • If they share about your product, engage with and amplify their post.

The goal: You must engage with LinkedIn or Facebook to build brand awareness and gather early feedback by participating in niche communities

Why it matters: These groups are highly targeted and provide direct access to engaged audiences interested in your product's niche.

How to execute exactly:

• Identify SaaS groups: Start by identifying active and relevant groups using LinkedIn and Facebook search, filtering by industry and engagement level. 

Similarly, you can find SaaS groups on Linkedin

• Join to show your expertise: Join groups where discussions align with the problem your SaaS product solves. 

You can join SaaS groups on Facebook with thousands of followers. This increases your chance of meeting a larger target audience.

• Engage with members: Avoid immediately promoting your product, and spend time understanding the conversations, engaging with members, and contributing valuable insights. 
• Share valuable insights: Answer questions, participate in discussions, and share valuable content such as case studies, industry trends, or helpful resources without pushing your SaaS.
• Introduce product naturally: Once you’ve built credibility, naturally introduce your product by sharing how it addresses a specific challenge.

Some groups don't allow you post random things without admin approval. So make sure you introduce your product naturally. 

• Offer benefits: If a group has strict promotional rules, reach out to the admin for collaboration opportunities, such as offering a free trial or educational webinar for group members. 
• Stay active: Track engagement levels, refine your approach, and remain active to maximize results.

The goal: You must collaborate with other newsletters and niche bloggers to review your SaaS product. The aim behind this strategy is to leverage established audiences by featuring your SaaS product in newsletters and blogs.

Why it matters: This strategy helps you generate organic interest and reach users who trust these content creators.

How to execute exactly:

• Identify relevant publications or SaaS bloggers: You must find newsletters and blogs that work with your target audience and industry. Use channels like Substack to find relevant newsletters for collaboration with their authors. 
• Check website authority and engagement: Focus on the domain authority and rating to ensure better search ranking potential You must focus on their active audience, and check if they review SaaS products similar to yours. 
• Personalise your outreach: Craft personalized messages or emails to connect with bloggers or authors and ask them for collaboration 

Using Substack you can find the best newsletters to collab.

1. Create your account on Substack
2. Search your niche

3. Use filters to find newsletter publications on substack

4. Check the follower count on each newsletter

5. Reach out to the writer and ask for collaboration

The goal: The technical setup for your landing page ensures it is optimized for tracking, performance, and conversions to capture leads effectively.

Why it matters: A well-optimized landing page helps you analyze visitor behavior, improve the user experience, and increase conversions. Tracking and analytics provide data-driven insights for future page optimizations.

How to execute exactly: 

• Set Up Tracking and UTM Parameters
  • Use Google Analytics (GA4) to track visitor activity.
  • Create UTM parameters for different traffic sources to measure campaign effectiveness.
  • Use Google Tag Manager (GTM) to manage tracking scripts efficiently.
• Install Microsoft Clarity for Heatmap Analysis
  • Sign up at Microsoft Clarity.

• Install the tracking script on your landing page.
• Analyze heatmaps to see where users are clicking and where they drop off.

• Integrate Payment Systems
  • Use Stripe, PayPal, or Paddle for secure payment processing.
  • Ensure your pricing page is clear and conversion-friendly.
  • Test transactions with a sandbox account before going live.

👉 Further reading: SaaS pricing page design examples 

• Optimize Landing Page Speed
  • Use Google PageSpeed Insights to analyze and improve load times.

• Compress images using TinyPNG or WebP format.
• Minimize JavaScript and CSS to enhance page speed.
• Use a CDN (Content Delivery Network) like Cloudflare for faster loading globally.
• Test and Optimize for Conversions
  • Ensure mobile responsiveness and cross-browser compatibility.
  • Add social proof elements like testimonials, logos, and reviews.
  • Implement A/B testing using tools like Optibase.

👉 Explore our SaaS services:

• SaaS development company | Custom SaaS apps
• SaaS UI UX design agency
• Full-service SaaS marketing agency

The goal: You must announce the product launch on different social media channels and share newsletters to generate excitement and drive traffic to your product launch.

Why it matters: A well-executed launch announcement helps maximize visibility, attract potential users, and encourage engagement from your audience.

How to execute exactly: 

• Craft a Compelling Announcement Post
  • Write a short, engaging message explaining what your SaaS tool does and how it solves a problem.

Here's a similar SaaS product launch post from LinkedIn 

• Include a link to your signup landing page.

• Use images, GIFs, or a short demo video to make your post more appealing.

Example post: "🚀 Exciting News! Our SaaS product [Tool Name] is officially LIVE! 🎉 Manage your projects efficiently and collaborate seamlessly. Sign up now: [link] #SaaS #LaunchDay"

• Publish on Multiple Social Platforms
  • Post on Twitter (X), LinkedIn, Facebook, and Reddit to reach different audiences.
  • Engage with industry-specific communities and forums.
  • Pin the launch announcement to the top of your profile for more visibility.
• Send an Email Newsletter to Your Subscribers
  • Write an attention-grabbing subject line 

Example: "We’re LIVE! Try [Tool Name] Today!"

• Highlight key features and benefits of your product.
• Include a clear call-to-action (CTA) directing users to sign up or try the product.

Example: "[Tool Name] is here to simplify your workflow! Join us today: [link]"

• Be Available for Real-Time Engagement
  • Post in the morning so you get the entire day for promotion and engage with others
  • Be available on the launch day for quick response to customers 
  • Reply to comments and messages promptly.
  • Address questions and provide additional information as needed.
  • Encourage early adopters to share their experiences using your tool.

The goal: Gain early adopters, increase visibility, and drive sign-ups by leveraging the Product Hunt community.

Why it matters: A successful launch on Product Hunt can generate massive organic traffic, spark discussions, and help establish credibility for your SaaS product.

How to execute exactly: 

• Prepare Your Product Hunt Launch in Advance
  • Create a teaser page at least 2-4 weeks before launch to build anticipation. 
  • Engage with the Product Hunt community by commenting on other launches and supporting fellow makers.
  • Choose a launch day (Tuesday-Thursday) when engagement is highest.
• Optimize Your Product Hunt Listing
  • Title & tagline: Keep it short, clear, and benefit-driven.
  • Thumbnail & gallery: Use high-quality images, GIFs, and a short demo video.
  • Description: Focus on what problem your SaaS solves and why users should care.
  • Call-to-Action (CTA): Link directly to your signup page with an exclusive launch offer.
  • First Comment: Add a personal introduction, explain why you built the product, and encourage discussion.

To understand this better, you can learn from Macro PDF launch on Product Hunt

• Activate Your Network for Launch Day 
  • Notify your email list and social media followers before the launch.
  • Ask friends, users, and influencers to engage with your Product Hunt post (upvotes, comments, and shares).
  • Be available all day to respond to comments, feedback, and questions.
• Leverage Product Hunt Traffic After the Launch
  • Send follow-up emails thanking early supporters and offering special promotions.
  • Use Product Hunt reviews and comments as social proof on your website.
  • Retarget Product Hunt visitors with ads or personalized email campaigns.

Casy Study on RepliQ

RepliQ launched on Product Hunt and finished as the #4 product of the day and #1 marketing product of the week. Their success came from strategic planning. 

They engaged the Product Hunt community weeks before launch, reached out to top hunters using personalized videos, and promoted their launch across multiple platforms. On launch day, they actively posted updates and followed up every few hours. 

The results? Over 585 upvotes, 1,100+ website visits, and 66 signups in the first few days. The launch boosted visibility, secured partnership opportunities, and proved that a well-executed plan makes all the difference.

Learn about RepliQ’s launching on product hunt.

The goal: This step aims to amplify your product’s reach by leveraging established audiences of influencers and SaaS experts.

Why it matters: Influencers and industry experts have built trust with their followers, and their endorsement can significantly boost your credibility and exposure.

How to execute exactly: 

• Reconnect with Influencers from Pre-Launch Phase
  • In the pre-launch phase, you reached out to influencers. Now, follow up and update them about the official launch.

Example message:

• Engage on Social Media
  • Tag influencers in your posts, but don't spam them.
  • Comment and interact with their launch-related posts to keep engagement high.
• Ask for Feedback and Testimonials
  • You can offer free access or an extended trial in exchange for honest feedback.
  • If they find your SaaS valuable, ask them to share their experience publicly.

👉 Further reading: Get more insights about SaaS market statistics

The goal: Publishing press releases gains SaaS product visibility in industry publications and online media.

Why it matters: A well-written press release can get picked up by tech blogs, media outlets, and Google News, driving traffic and credibility.

How to execute exactly: 

• Write an Engaging Press Release
  • Follow a simple format:

Headline: “Introducing [Tool Name]: The [Unique Value Proposition]”

Opening Paragraph: What problem does your tool solve, and why does it matters?

Features & Benefits: Highlight key capabilities of the product.

Call to Action: Link to your website or signup page.

• Submit Your Press Release to Free & Paid PR Platforms
  • Free options: Eg.: PRLog and OpenPR 
  • Paid options: Eg.: PRNewswire and BusinessWire 
• Reach Out to Tech Bloggers and Journalists
  • Find relevant journalists on LinkedIn or Twitter.

Example pitch:

👉 Explore our Pay-Per-Click services and learn how PPC can scale your SaaS.

The goal: Ensure early adopters have a smooth onboarding experience and reduce churn

Why it matters: Customer support directly impacts user retention, satisfaction, and word-of-mouth referrals.

How to execute exactly: 

• Set Up Multiple Support Channels
  • Use live chat (Intercom, Drift, or Crisp) for instant responses.
  • Offer email support via HelpDesk or Zendesk.
  • Implement an AI chatbot for FAQs and automated responses.
• Create a Self-Service Knowledge Base
  • Write step-by-step guides and FAQs.
  • Add tutorial videos and GIFs for easy learning.
• Monitor and Respond Quickly
  • Aim for a response time of under 5 minutes for live chat.
  • Track common issues and improve documentation based on user feedback.

👉 Further reading: Best SaaS onboarding design examples 

Case Study on Tally’s Customer Support

Tally grew by focusing on customer support. The team spent 50% of their time answering Slack, Twitter, and email user questions. 

They responded quickly, making users feel valued. They also tracked feature requests and improved their help center to provide better answers. Happy customers shared Tally with others, bringing in more users. 

The founders worked hard to offer personal support, even without a big team. Their dedication turned users into ambassadors, helping Tally grow from $10K to $20K MRR. 

Customer support was not just a service for Tally, it was a key part of their success.

Timeline: After at least 7-14 days of launch

The goal: Optimising the landing page aims to improve audience conversions by analyzing user behaviour and fixing issues.

Why it matters: A well-optimized landing page ensures that visitors turn into paying customers by reducing friction and increasing engagement.

How to execute exactly: 

• Conduct a CRO (Conversion Rate Optimization) Audit
  • Use Microsoft Clarity heatmaps to analyze user interactions.
  • Track scroll depth and click patterns to identify weak spots.
  • Identify high-exit pages and areas with low engagement.
• Implement Key Landing Page Elements for Higher Conversions
  • Add a strong headline and subheadline that clearly convey your SaaS product’s value.
  • Ensure fast load speed by compressing images and reducing unnecessary scripts.
  • Use a compelling CTA (Call-to-Action) that stands out (e.g., "Start Your Free Trial").
• Add Social Proof and Customer Testimonials
  • Showcase real user reviews, case studies, and testimonials from early adopters.
  • Display trust signals like logos of well-known customers, G2 Crowd & Capterra reviews, and industry awards.
• Run A/B Tests to Optimize Conversions
  • Test different CTA button colors, placement, and wording.
  • Compare landing page versions with and without testimonials.
• Continuously Iterate Based on Data
  • Monitor conversion metrics in Google Analytics (GA4) and adjust elements accordingly.
  • Run surveys or quick polls to gather feedback on user experience.
  • Keep refining the page by addressing friction points highlighted by heatmaps and user recordings.

👉 If you want our experts to audit your SaaS landing page, request a free proposal: Conversion Rate Optimization Services

Timeline: After at least 7-14 days of launch

The goal: These ads aim at re-engaging visitors who showed interest in your SaaS product but didn’t sign up, turning them into paying users.

Why it matters: Most visitors don’t convert on their first visit. Retargeting ads keep your brand top-of-mind and encourage them to take action.

How to execute exactly: 

• Set Up Retargeting Audiences

1. Use Meta (Facebook & Instagram) Pixel, Google Ads Remarketing Tag, and LinkedIn Insight Tag to track visitors.
2. Create audience segments for:

• Users who visited the landing page but didn’t sign up.
• Users who started sign-up but didn’t complete.
• Free trial users who haven’t upgraded to a paid plan.
• Create High-Converting Retargeting Ad Creatives
  • Use personalized messaging based on user behavior:

• You can use GIFs, testimonials, and demo videos to build trust and urgency.
• Run Retargeting Campaigns on Multiple Platforms
  • Google Display Ads: Show ads across different websites your audience visits.
  • Facebook & Instagram Ads: Use carousel ads showcasing features and benefits.
  • LinkedIn Ads: Target B2B users who visited pricing or enterprise pages.
  • YouTube Ads: Show short 6-second bumper ads for brand recall.
• Optimize Campaigns for Maximum ROI
  • Track key metrics like CTR (Click-Through Rate), CAC (Customer Acquisition Cost), and ROAS (Return on Ad Spend).
  • A/B test different ad copy, visuals, and offers to find the best-performing combination.
  • Adjust ad frequency to avoid overexposure and ad fatigue.

👉 Explore our other SaaS services:

• SaaS UI UX Design Agency 
• SaaS Development Company

Timeline: After at least 30-60 days of launch

The goal: This aims to improve your product based on real user feedback.

Why it matters: When you get real user feedback, you can constantly update your tool. This ensures you meet customer satisfaction and long-term growth.

👉 Explore our growth marketing services for your brand

How to execute exactly: 

• Collect User Feedback Actively
  • Send surveys via Typeform or Google Forms.
  • Use in-app feedback widgets (e.g., Hotjar polls).
  • Monitor reviews on G2, Capterra, and Product Hunt.
• Prioritize Feature Requests
  • Rank feedback based on frequency and impact.
  • Use public roadmaps (e.g., Trello or Canny) to keep users engaged.
• Announce Updates to Your Users
  • Email users about new features.
  • Post product update videos on YouTube and LinkedIn.

Launching a SaaS product requires both a robust platform and a strategic marketing push—Tenet excels at delivering both. 

With over 300 clients across 15+ countries and partnerships with 7 Fortune 1000 companies, Tenet turns SaaS product ideas into scalable SaaS solutions.

👉 Get help with our SaaS marketing services and request a free proposal.