Global
Shantanu Pandey is a UI/UX design, branding, and growth marketing expert. As the Founder & CEO of Tenet, he helps global brands create amazing digital experiences.
His expertise has been featured in Forbes, Entrepreneur, FastCompany, HubSpot, StarterStory and many more global publications.
He started as a freelancer, working with D2C brands across EMEA and North America. In 2019, he co-founded Tenet (formerly KodeGlobe) to improve design and marketing for businesses.
With 30+ specialized services and experience in 15+ industries, he drives brand growth, user experience, and digital success.
Even if you're not interested in any of these, no worries! Don't be shy - say hi! 😄👋🏼
10 Best AI SEO Agencies for Ecommerce (2026)
Discover the top AI SEO agencies for ecommerce in 2026. Compare services, expertise, and strategies to improve AI search visibility and sales.
10 Best AI SEO Agencies for Ecommerce (2026)Corporate Branding Strategy: 7 Proven Tactics
Discover 7 proven corporate branding strategies to strengthen your brand, earn customer trust, and support long-term business growth
Corporate Branding Strategy: 7 Proven TacticsMicrosoft Launches AI Content Licensing Marketplace
Microsoft launched the Publisher Content Marketplace on 3 February 2026, a new platform for licensing content used by AI.
Microsoft Launches AI Content Licensing MarketplaceHow to Get More App Downloads in 2026 (+ Real Case Studies)
Find proven strategies we use to help apps go from a few installs to thousands of engaged users, without wasting resources on tactics that don't deliver.
How to Get More App Downloads in 2026 (+ Real Case Studies)The Reality of Design Awards No One Wants to Admit
Most design awards reward aesthetics over performance. Learn why award-winning websites often fail users, conversions, and long-term business growth.
The Reality of Design Awards No One Wants to AdmitScaling Too Early Is the Real Reason Most SaaS Products Collapse
Learn why scaling too early destroys SaaS startups, the warning signs to watch for, and how to build sustainable growth before expanding.
Scaling Too Early Is the Real Reason Most SaaS Products CollapseA Definitive List Web Design Services and Deliverables
Explore web design services and deliverables, from strategy and UX design to UI, responsive design, accessibility, testing, and developer handoff.
A Definitive List Web Design Services and Deliverables10 Best Branding Agencies in Dubai to Hire in 2026
Discover the 10 best branding agencies in Dubai for 2026. Compare services, expertise, clients, and choose the right branding partner for your business.
10 Best Branding Agencies in Dubai to Hire in 2026Marketing Collateral Design Pricing: How Much Does It Cost?
Discover how much marketing collateral design costs. See pricing by asset type, key cost factors, and how to evaluate ROI beyond design fees.
Marketing Collateral Design Pricing: How Much Does It Cost?How Foldable Screens Change UI UX Design
Learn how foldable screens change UI UX design, user behavior, layouts, and interactions on modern foldable mobile devices.
How Foldable Screens Change UI UX DesignFigma Gives AI Agents a Rulebook With Specs and Code Layers
Figma introduces Specs, public beta code layers, Payload integration, and MCP support to help AI agents follow brand rules and design systems.
Figma Gives AI Agents a Rulebook With Specs and Code Layers8 Best Google Ads Agencies In Ajman (2026)
Discover the 8 best Google Ads agencies in Ajman offering ROI-driven PPC services to boost leads, sales, and business growth.
8 Best Google Ads Agencies In Ajman (2026)What Makes a Great D2C Website Design (with 9 Examples)
Discover 9 D2C website design principles that improve conversions, boost sales, and enhance the customer experience
What Makes a Great D2C Website Design (with 9 Examples)8 Handpicked Website Design Agencies In Ras Al Khaimah
Discover the 8 best website design agencies in Ras Al Khaimah. Compare services, expertise, and find the right web design partner for your business.
8 Handpicked Website Design Agencies In Ras Al KhaimahHow to Reduce SaaS Churn With Better UX? (8 Fixes)
Learn how better UX can reduce SaaS churn. Explore 8 practical fixes for onboarding, navigation, mobile UX, errors, account management, and more.
How to Reduce SaaS Churn With Better UX? (8 Fixes)How Much Does CRO Services Cost in 2026? CRO Pricing Guide
CRO services cost $1,500 to $31,000 per month, depending on factors like page volume, features, traffic, testing needs and platform complexity.
How Much Does CRO Services Cost in 2026? CRO Pricing GuideTenet Powers G42's SuperCharged 2025 Event & New Brand Rollout
Tenet Powers G42's SuperCharged 2025 Event & New Brand RolloutHow Long Does SEO Take? Beyond the 3-6 Month Generic Answer
How long does SEO take to show results? Learn realistic SEO timelines for rankings, traffic, leads, and sales for new and established websites.
How Long Does SEO Take? Beyond the 3-6 Month Generic AnswerDashboard UX Design Best Practices 8+ Years of Experience
Learn dashboard UX design best practices, common mistakes, visualization tips, and strategies to create clear, intuitive, high-performing dashboards.
Dashboard UX Design Best Practices 8+ Years of Experience10 Best GEO agencies in Dubai To Hire in 2026
Discover the 10 best GEO agencies in Dubai for 2026. Compare top Generative Engine Optimization companies that help brands appear in AI search results.
10 Best GEO agencies in Dubai To Hire in 202610 Best Google Ads Agencies in the UK to Hire From (2026)
Discover the 10 best Google Ads agencies in the UK offering expert PPC services, smart strategies, and strong ROI for all business sizes.
10 Best Google Ads Agencies in the UK to Hire From (2026)13 Best AI Tools for Product Managers in 2026
Compare the 13 best AI tools for product managers in 2026, from PRD generation and research synthesis to roadmapping and analytics, with verified pricing.
13 Best AI Tools for Product Managers in 202660+ Global AI Usage Statistics For 2026
In this listicle roundup, we break down the most important AI usage statistics you should know for 2026.
60+ Global AI Usage Statistics For 2026PPC Management Pricing: How Much Does PPC Management Cost?
Discover 2025 PPC management costs, pricing models, and tips to choose the right PPC services for your budget and business goals.
PPC Management Pricing: How Much Does PPC Management Cost?10 Highly-Rated Website Design Agencies in Sharjah
Discover the top website design agencies in Sharjah. Compare leading firms, their expertise, and services to find the right web design partner.
10 Highly-Rated Website Design Agencies in Sharjah6 Statistics on Hiring Web Developers in 2026 (USA Report)
Explore 2026 web developer hiring trends in the USA, including salaries, remote jobs, top-paying roles, experience-based costs, and hiring insights.
6 Statistics on Hiring Web Developers in 2026 (USA Report)How to Launch a SaaS Product: SaaS Launch Marketing Plan
Learn how to launch your SaaS product with our 16-step action plan covering pre-launch, launch, and post-launch strategies.
How to Launch a SaaS Product: SaaS Launch Marketing PlanSketch Creators Introduce Elyx, a New Design Tool Built for the AI Era
Explore Elyx, the new design tool from Sketch co-founders that connects structured design files, Git, developers, and AI agents.
Sketch Creators Introduce Elyx, a New Design Tool Built for the AI Era5 SEO Lead Generation Strategies To Drive Qualified Leads
Learn proven SEO lead generation strategies to attract qualified prospects, increase conversions, and turn organic traffic into consistent revenue.
5 SEO Lead Generation Strategies To Drive Qualified Leads10 Best CRO Agencies In London
Struggling to get leads or sales? Discover the best CRO companies in London to increase conversions with data, testing & user insights.
10 Best CRO Agencies In London7 Enterprise Marketing Strategies For a Predictable Pipeline
Discover 6 enterprise marketing strategies that help move deals after the demo, build trust, and create predictable $100K+ pipeline growth.
7 Enterprise Marketing Strategies For a Predictable PipelineThe Micro Design Decisions That Reduce User Drop-offs By Up to 40%
Learn how small UX design decisions can reduce user drop-offs by up to 40%. Discover Tenet’s proven micro-design framework to boost user confidence.
The Micro Design Decisions That Reduce User Drop-offs By Up to 40%How to Calculate Website ROI in 2026? Metrics & Strategies
In this guide, you’ll learn how to measure website ROI correctly and turn your website into a real growth driver.
How to Calculate Website ROI in 2026? Metrics & StrategiesThe Link Building Flywheel: A Smart Way to Build Backlinks
In this guide, we are sharing how our SEO team at Tenet designs and scales link building flywheels that generate hundreds of editorial links every month.
The Link Building Flywheel: A Smart Way to Build BacklinksHow We Approach UX for Multi-Step Workflows Like Checkout
In this article, we will show you how we handle UX for complex, multi-step workflows and what makes them work in the real world.
How We Approach UX for Multi-Step Workflows Like Checkout7 Best PPC Management Agencies in Dubai to Hire in 2026
Discover the 7 best PPC services in Dubai to boost ROI, cut wasted ad spend, and drive high-quality leads with expert-managed campaigns.
7 Best PPC Management Agencies in Dubai to Hire in 2026ROI of SEO: How to Calculate ROI from Your SEO Efforts?
Calculate SEO ROI with proven formulas, real examples, and strategies to measure traffic, leads, conversions, and revenue growth.
ROI of SEO: How to Calculate ROI from Your SEO Efforts?More SaaS Features Do Not Mean More Value For Users
Feature overload is hurting your SaaS growth. Learn 5 key mistakes and proven ways to simplify UX, reduce churn, and boost user adoption
More SaaS Features Do Not Mean More Value For Users10 Best Facebook Ads Agencies in the UK (Compared)
Explore the top UK Facebook ads agencies and learn how companies drive results with full-funnel strategies, custom targeting, & data-driven insights.
10 Best Facebook Ads Agencies in the UK (Compared)🤔 Does Your Marketing Team Track These 18 Website KPIs?
Are you tracking the right website KPIs? Learn the 18 metrics that show if your marketing actually drives growth and conversions.
🤔 Does Your Marketing Team Track These 18 Website KPIs?Gamma AI Statistics: How Many People Use Gamma AI in 2026?
Explore the latest Gamma AI statistics, including users, revenue, traffic growth, enterprise adoption, and global usage trends in 2026.
Gamma AI Statistics: How Many People Use Gamma AI in 2026?Nano Banana Brings Real-Time Design Workflow to Gemini
Discover how Google’s Nano Banana in Gemini speeds up design workflows with fast, consistent, and real-time AI image editing.
Nano Banana Brings Real-Time Design Workflow to GeminiSaaS Pricing Page Design That Drives Decisions
In this guide, we break down what actually makes a SaaS pricing page work and how we design pricing pages that guide decisions.
SaaS Pricing Page Design That Drives Decisions
Discover the top AI SEO agencies for ecommerce in 2026. Compare services, expertise, and strategies to improve AI search visibility and sales.
Discover 7 proven corporate branding strategies to strengthen your brand, earn customer trust, and support long-term business growth
Microsoft launched the Publisher Content Marketplace on 3 February 2026, a new platform for licensing content used by AI.
Find proven strategies we use to help apps go from a few installs to thousands of engaged users, without wasting resources on tactics that don't deliver.
Most design awards reward aesthetics over performance. Learn why award-winning websites often fail users, conversions, and long-term business growth.
Learn why scaling too early destroys SaaS startups, the warning signs to watch for, and how to build sustainable growth before expanding.
Explore web design services and deliverables, from strategy and UX design to UI, responsive design, accessibility, testing, and developer handoff.
Discover the 10 best branding agencies in Dubai for 2026. Compare services, expertise, clients, and choose the right branding partner for your business.
Our growth journey as a experience design company has bagged a few reputed accolades as well.
