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Shantanu Pandey

Shantanu Pandey is a UI/UX design, branding, and growth marketing expert. As the Founder & CEO of Tenet, he helps global brands create amazing digital experiences.



His expertise has been featured in Forbes, Entrepreneur, FastCompany, HubSpot, StarterStory and many more global publications.

He started as a freelancer, working with D2C brands across EMEA and North America. In 2019, he co-founded Tenet (formerly KodeGlobe) to improve design and marketing for businesses.

With 30+ specialized services and experience in 15+ industries, he drives brand growth, user experience, and digital success.

Even if you're not interested in any of these, no worries! Don't be shy - say hi! 😄👋🏼


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How to Get More App Downloads in 2026 (+ Real Case Studies)

Find proven strategies we use to help apps go from a few installs to thousands of engaged users, without wasting resources on tactics that don't deliver.

How to Get More App Downloads in 2026 (+ Real Case Studies)

Healthcare App Development: Complete Guide for 2025

Learn how to build a healthcare app in 2025. Guide covers features, tech stack, costs, compliance, and real-world examples.

Healthcare App Development: Complete Guide for 2025

Branding for Startups: 9 ACTIONABLE Steps

Branding for startups establishes a unique identity, differentiates from competitors, and builds customer trust, driving long-term growth.

Branding for Startups: 9 ACTIONABLE Steps

How Much Does Digital Product Design Cost in 2025?

Learn how much digital product design costs in 2025, the key factors that affect pricing, and how to plan your design budget effectively.

How Much Does Digital Product Design Cost in 2025?

🤯 90 Surprising SaaS Market Statistics To Know in 2026

Discover the latest 2026 SaaS market statistics, growth trends, and insights to guide your business strategy.

🤯 90 Surprising SaaS Market Statistics To Know in 2026

10 Best CRO Agencies In London

Struggling to get leads or sales? Discover the best CRO companies in London to increase conversions with data, testing & user insights.

10 Best CRO Agencies In London

6 Types of Business Pitch Decks [With Real Examples]

Whether you're raising money, gaining customers, or forming partnerships, this guide will help you create a strong presentation.

6 Types of Business Pitch Decks [With Real Examples]

What is the True Cost of App Maintenance in 2026?

Discover why mobile app maintenance costs vary by region, from developer rates to infrastructure and compliance differences across countries.

What is the True Cost of App Maintenance in 2026?

12 Slides You Must Include in an Investor Pitch Deck

You’ll learn what to include in your business pitch deck, why it matters, and how to present it in a way that grabs attention.

12 Slides You Must Include in an Investor Pitch Deck

10 Enterprise UX Design Principles With Real Examples

Learn 10 enterprise UX design principles to design user-friendly apps that scale, reduce errors, and improve user adoption across platforms.

10 Enterprise UX Design Principles With Real Examples

Product Development Outsourcing: What it is & How to Plan?

Learn how to outsource product development in 2025—explore models, costs, timelines, and planning tips for MVPs and full-scale apps.

Product Development Outsourcing: What it is & How to Plan?

200+ AI Agents Statistics: Usage, ROI, & Industry Trends

Discover 200+ AI agent statistics showing how businesses in 2025 use AI agents to increase speed, reduce costs, and automate workflows.

200+ AI Agents Statistics: Usage, ROI, & Industry Trends

PPC Management Pricing: How Much Does PPC Management Cost?

Discover 2025 PPC management costs, pricing models, and tips to choose the right PPC services for your budget and business goals.

PPC Management Pricing: How Much Does PPC Management Cost?

Design audit cost: How much do design audit services cost?

Discover the cost of design audit services and how they can improve your product’s UX, conversion rates, and brand consistency.

Design audit cost: How much do design audit services cost?

Outsourcing SaaS Development: Pros, Cons, & Expectations

Learn the pros and cons of in-house vs. outsourcing SaaS development to choose the best approach for your project’s needs and budget.

Outsourcing SaaS Development: Pros, Cons, & Expectations

App development cost in UK: Cost to build an app in UK

This guide breaks down UK app development costs—by complexity, platform, features, and more—so you can plan with confidence.

App development cost in UK: Cost to build an app in UK

60+ AI SEO Statistics You Must Know in 2026

Explore 60+ statistics on AI SEO in 2026, including AI Overviews, zero-click searches, GenAI trends, and traffic impact.

60+ AI SEO Statistics You Must Know in 2026

DeepSeek Statistics, Fact, Users, & Performance Benchmarks

DeepSeek’s latest statistics, offering insights into its user base, market presence, & key factors driving its rise in the AI sector.

DeepSeek Statistics, Fact, Users, & Performance Benchmarks

12 Overlooked SEO Mistakes (Shared by SEO Professionals)

Discover 11 overlooked SEO mistakes shared by experts that quietly hurt rankings, traffic, and conversions, and learn how to fix them for better results.

12 Overlooked SEO Mistakes (Shared by SEO Professionals)

Website design cost UK: How much does a website cost in UK?

Wondering how much website design costs in the UK? Prices range from £500 for basics to £100,000+ for advanced custom sites.

Website design cost UK: How much does a website cost in UK?

How to Design Brand Identity? (6 Key Steps)

Follow this guide to design a clear and consistent brand identity that connects with people and stands out in the market.

How to Design Brand Identity? (6 Key Steps)

12 UI UX Design Principles For Mobile Apps (+ Examples)

Discover 12 essential UI/UX design principles for mobile apps with real-world examples to improve usability, engagement, and user satisfaction.

12 UI UX Design Principles For Mobile Apps (+ Examples)

SaaS App Development Cost in 2026: Complete Price Breakdown

Get a complete breakdown of SaaS app development costs in 2026 with pricing ranges, factors, and tips to save budget.

SaaS App Development Cost in 2026: Complete Price Breakdown

Landing Page Optimization Best Practices (+ Free Checklist)

Find 9 proven tips on how to improve landing page performance for increased conversions.

Landing Page Optimization Best Practices (+ Free Checklist)

2026 Web Design Trends That Will Redefine User Experience

From clean looks to moving backgrounds, these web design trends make the web exciting and easy to love.

2026 Web Design Trends That Will Redefine User Experience

What is the True Cost of Building an Educational App?

Planning to build an educational app in 2026? Costs range from $5K to $300K depending on features, design, and platform choices.

What is the True Cost of Building an Educational App?

How to Make an App Like Uber? (7 Important Steps)

Discover how to build a successful ride-sharing app like Uber with our comprehensive guide.

How to Make an App Like Uber? (7 Important Steps)

35+ CRO Statistics: Conversion Rate Optimization Statistics

Discover 35+ actionable CRO statistics to boost your website's conversion rates. Learn industry benchmarks and proven optimization strategies.

35+ CRO Statistics: Conversion Rate Optimization Statistics

How Much Does CRO Services Cost in 2026? CRO Pricing Guide

CRO services cost $1,500 to $31,000 per month, depending on factors like page volume, features, traffic, testing needs and platform complexity.

How Much Does CRO Services Cost in 2026? CRO Pricing Guide

14 Digital Product Design Examples to Get Inspired By

Discover 14 effective digital product design examples from top brands in 2025 and learn key design principles to create intuitive user experiences.

14 Digital Product Design Examples to Get Inspired By

UX Design for Startups: 11 Startup UX Design Principles

Improve your startup with UX design! Make your product simple, engaging, and user-friendly to attract and retain customers. Learn key UX principles.

UX Design for Startups: 11 Startup UX Design Principles

Branding Package Pricing: How Much Does Branding Cost?

Discover effective branding strategies, cost insights, and solutions to boost user experience, brand recall, and business growth.

Branding Package Pricing: How Much Does Branding Cost?

How to Launch a SaaS Product: SaaS Launch Marketing Plan

Learn how to launch your SaaS product with our 16-step action plan covering pre-launch, launch, and post-launch strategies.

How to Launch a SaaS Product: SaaS Launch Marketing Plan

How to Make an App Like TikTok (9 Actionable Steps)

Learn how to make an app like TikTok with the right tech stack, video processing, AI recommendations, real-time streaming, and scalable backend architecture.

How to Make an App Like TikTok (9 Actionable Steps)

How to Make an App Like Zomato (7 Actionable Steps)

Learn how to create a food delivery app like Zomato with key features, development steps, and business insights to build a successful platform.

How to Make an App Like Zomato (7 Actionable Steps)

15 Website Navigation Best Practices and Do’s That Work

Learn the do’s and don’ts of website navigation so you can remove friction, improve usability, and give your most valuable pages the visibility they need.

15 Website Navigation Best Practices and Do’s That Work

How Much Does It Cost to Develop a Fantasy Sports App?

Discover a detailed guide on fantasy sports apps including development cost, factors influencing app development pricing, and real examples from successful apps.

How Much Does It Cost to Develop a Fantasy Sports App?

How much does iOS App Development Cost in 2026?

Typically the cost of building an iOS app development varies from $10,000 to $120,000. Find all factors that affect the cost.

How much does iOS App Development Cost in 2026?

Food Delivery App Development Cost In Dubai

Find out how much it costs to build a food delivery app in Dubai in 2025— including feature-wise breakdowns, timelines, and pricing estimates.

Food Delivery App Development Cost In Dubai

Ecommerce Mobile App Development: Types, Cost, & Timeline

Learn how to build a high-converting e-commerce mobile app in 2025 with features, types, costs, and a complete step-by-step guide.

Ecommerce Mobile App Development: Types, Cost, & Timeline

How to Design Profitable SaaS Landing Pages (10 Factors)

Learn exactly how to build SaaS landing pages that turn clicks into trials and browsers into buyers.

How to Design Profitable SaaS Landing Pages (10 Factors)

7 Best PPC Management Agencies in Dubai to Hire in 2026

Discover the 7 best PPC services in Dubai to boost ROI, cut wasted ad spend, and drive high-quality leads with expert-managed campaigns.

7 Best PPC Management Agencies in Dubai to Hire in 2026

What is the Taxi Booking App Development Cost in Dubai?

Explore the complete cost breakdown of developing a taxi booking app in Dubai, with features, pricing factors, & insights to build a competitive app in 2025.

What is the Taxi Booking App Development Cost in Dubai?

How to Build an App Like Airbnb in 2026?

Learn how Airbnb works for guests and what features you need to build an app like Airbnb that delivers a smooth and secure booking experience.

How to Build an App Like Airbnb in 2026?

10 Trusted Website Design Companies in London (2026)

In this listicle roundup, we list the top 10 website design companies in London that build fast, user-focused, and SEO-ready websites.

10 Trusted Website Design Companies in London (2026)

How is Enterprise UX Different from Other UX Domains?

Understand the demands of enterprise UX and why choosing the right UI UX partner can transform the way your teams work and interact with your product.

How is Enterprise UX Different from Other UX Domains?

10 B2B UX Design Examples with Key Lessons

Discover the 10 best B2B UX design examples for 2025, spanning ecommerce, SaaS, D2C, and service businesses.

10 B2B UX Design Examples with Key Lessons

10 Best Mobile App Development Companies in the UK

Here are the top 10 mobile app development agencies known for creating high-performing, user-focused, and scalable mobile solutions.

10 Best Mobile App Development Companies in the UK

10 Best Google Ad Agencies in Dubai (2026 Updated)

Find the top 10 Google Ads agencies in Dubai for 2026. Compare experience, pricing, lead generation strategies, & find the best partner for your business.

10 Best Google Ad Agencies in Dubai (2026 Updated)

🤯 50+ Shocking LLM Usage Statistics for 2026

Find LLM usage statistics that show how quickly LLMs are expanding, how they are being used, and what challenges and opportunities lie ahead.

🤯 50+ Shocking LLM Usage Statistics for 2026

Insurance App Development Cost Breakdown (8 Key Features)

In this guide, we break down the real cost ranges, key factors, and how Tenet helps insurers build secure, user-friendly apps without wasting budget.

Insurance App Development Cost Breakdown (8 Key Features)

$5K vs $50K Web Design Services: What Are the Differences?

Discover what sets a $5k website apart from a $50k one and how strategy, design, and execution impact performance and results.

$5K vs $50K Web Design Services: What Are the Differences?

Digital Product Design Process: 8 Must-Have Steps

Learn the 8-step digital product design process to define vision, design for users, test prototypes, and launch successful products.

Digital Product Design Process: 8 Must-Have Steps

11 Common Web Design Mistakes & How To Fix Them

Learn the 11 most common web design mistakes and how to fix them to improve user experience, site speed, accessibility, and SEO performance.

11 Common Web Design Mistakes & How To Fix Them

Mobile App Development Cost in Dubai: 2026 Pricing Guide

Learn what drives the cost of mobile app development in Dubai, including features, design, platform choice, and expert tips to plan your project better.

Mobile App Development Cost in Dubai: 2026 Pricing Guide

10 Best Google Ads Agencies in the UK to Hire From (2026)

Discover the 10 best Google Ads agencies in the UK offering expert PPC services, smart strategies, and strong ROI for all business sizes.

10 Best Google Ads Agencies in the UK to Hire From (2026)

10 Best Facebook Ads Agencies in the UK (Compared)

Explore the top UK Facebook ads agencies and learn how companies drive results with full-funnel strategies, custom targeting, & data-driven insights.

10 Best Facebook Ads Agencies in the UK (Compared)

SEO vs Google Ads: Which One to Choose For Your Business?

This comprehensive guide breaks down the key differences between SEO and Google Ads, reveals when each approach works best.

SEO vs Google Ads: Which One to Choose For Your Business?

Website Design & Development Cost In Dubai [2026 Guide]

Discover 2026 website design costs in Dubai. Learn factors, pricing models, and how Tenet builds ROI-driven sites for every business.

Website Design & Development Cost In Dubai [2026 Guide]

Ecommerce App Development Cost in the UK

Learn what ecommerce app development is, how much it costs in the UK, timelines, and ways to save using low-code or offshore developers.

Ecommerce App Development Cost in the UK

How SEO and PPC Can Work Together to Maximize ROI

Learn how to combine SEO and PPC to boost traffic, lower costs, and build a strategy that drives results across search channels.

How SEO and PPC Can Work Together to Maximize ROI

5 UI/UX Design Agencies in Ras Al Khaimah to Hire in 2026

Explore the top 5 UI UX design agencies in Ras Al Khaimah 2025, selected through research and client reviews for usability and product impact.

5 UI/UX Design Agencies in Ras Al Khaimah to Hire in 2026

App Maintenance Cost in 2026: Cost Breakdown & Factors

In this guide, you will learn what app maintenance includes, how much it costs in 2026, and what factors affect the pricing.

App Maintenance Cost in 2026: Cost Breakdown & Factors

Ecommerce CRO Audit: A complete guide (+checklist)

Discover what an ecommerce CRO audit covers and how it helps boost conversions, fix drop-offs, and improve your store's performance.

Ecommerce CRO Audit: A complete guide (+checklist)

AEO vs SEO vs GEO: How to Win in Google and AI Search

Learn how to use SEO, AEO, and GEO to get your content cited and featured in AI responses while building lasting trust and credibility.

AEO vs SEO vs GEO: How to Win in Google and AI Search

How to Calculate UX Design ROI: (Formula and Examples)

In this guide, learn a step-by-step process to calculate the ROI of your future UX design investments.

How to Calculate UX Design ROI: (Formula and Examples)

⭐ 9 Best SEO Agencies to Hire in London (2026)

Find the best SEO agencies in London that drive leads, sales, and AI-ready visibility for lasting business growth.

⭐ 9 Best SEO Agencies to Hire in London (2026)

5 Best UI/UX Design Agencies in Sharjah (2026)

Discover the top 5 UI/UX design agencies in Sharjah for 2026. Compare Tenet and other leading firms based on reviews, projects, and expertise.

5 Best UI/UX Design Agencies in Sharjah (2026)

How to Increase PPC ROAS: 13 Strategies Shared by Experts

Discover 13 expert PPC strategies to increase ROAS in 2025. Cut wasted spend, improve targeting, and boost ad profitability.

How to Increase PPC ROAS: 13 Strategies Shared by Experts

How To Increase Ecommerce Sales (16 Strategies)

Explore e-commerce strategies (from product page optimization, mobile-first design, email marketing, and more) to increase your sales in 2025.

How To Increase Ecommerce Sales (16 Strategies)

10 UI/UX Design Companies in Dubai To Hire [2026]

Find the list of top UI/UX design companies based in Dubai based on experience, client portfolio, and rating.

10 UI/UX Design Companies in Dubai To Hire [2026]

7 Top Website Design Agencies in Ajman (2026)

In this roundup, we highlight some of the trusted and well-known website design agencies based in Ajman, UAE

7 Top Website Design Agencies in Ajman (2026)

A Complete Visual Branding Guide for 2026

Learn how to build a powerful visual identity that combines data, design, and market insight for lasting brand impact.

A Complete Visual Branding Guide for 2026

11 UX Strategies to Boost Conversions: What Worked & Why?

In this listicle roundup, 11 industry experts share proven UX strategies that increased conversions, reduced friction, and built user trust.

11 UX Strategies to Boost Conversions: What Worked & Why?

The Micro Design Decisions That Reduce User Drop-offs By Up to 40%

Learn how small UX design decisions can reduce user drop-offs by up to 40%. Discover Tenet’s proven micro-design framework to boost user confidence.

The Micro Design Decisions That Reduce User Drop-offs By Up to 40%

50+ Important Google Ads Statistics For 2026

Access to 50+ important Google Ads statistics for 2026, covering market share, ad spend, ROI, and performance insights.

50+ Important Google Ads Statistics For 2026

What Happens When Marketing Scales Faster Than Tech

When marketing scales faster than tech, systems break. Learn why this happens, real examples, and how Tenet ensures growth stays stable and scalable.

What Happens When Marketing Scales Faster Than Tech

8 IT Outsourcing Examples You Can Learn From in 2026

Explore 8 real IT outsourcing examples from leading companies and startups, with key lessons to build smarter outsourcing strategies.

8 IT Outsourcing Examples You Can Learn From in 2026

The Importance of Process in Digital Marketing

Learn why process is key to consistent SEO and SEA success. Build systems that scale results, cut waste, and boost ROI.

The Importance of Process in Digital Marketing

10 Best Mobile App Development Companies in Dubai

Find the 10 best mobile app development companies in Dubai known for their quality, creativity, and technical expertise.

10 Best Mobile App Development Companies in Dubai

What to Include in Your Ecommerce Product Page? (New Study)

We studied 21 fast-growing eCommerce startups to find common design elements on their product pages. Here are the key highlights from the study.

What to Include in Your Ecommerce Product Page? (New Study)

How to Calculate Website ROI in 2026? Metrics & Strategies

In this guide, you’ll learn how to measure website ROI correctly and turn your website into a real growth driver.

How to Calculate Website ROI in 2026? Metrics & Strategies

10 Must-Have UX Design Principles for Fintech

Learn 10 key UX design principles for fintech in 2025. Improve usability, trust, and engagement with real-world examples from top fintech apps.

10 Must-Have UX Design Principles for Fintech

The True Website Redesign Cost in 2026 (Pricing Breakdown)

Here’s the real cost of a website redesign in 2026, based on current market reality, industry data, and hands-on experience delivering hundreds of redesigns.

The True Website Redesign Cost in 2026 (Pricing Breakdown)

Use These 20 SaaS Landing Page Examples as a Benchmark

Explore SaaS landing page examples that actually convert backed by smart copy, clean UX, clear CTAs, and conversion psychology.

Use These 20 SaaS Landing Page Examples as a Benchmark

How to Develop Your Dating App in 2026?

Learn how much it costs to build a dating app in 2026, what factors affect pricing, and how long it takes to create and maintain a successful dating app.

How to Develop Your Dating App in 2026?

10 Best PPC Management Companies in the UK [2026]

Compare the top 10 UK PPC agencies in 2024. Find your ideal partner for PPC campaigns, based on services, pricing and expertise.

10 Best PPC Management Companies in the UK [2026]
How to Get More App Downloads with Real Examples

How to Get More App Downloads in 2026 (+ Real Case Studies)

Find proven strategies we use to help apps go from a few installs to thousands of engaged users, without wasting resources on tactics that don't deliver.

Healthcare App Development: Complete Guide for 2025

Healthcare App Development: Complete Guide for 2025

Learn how to build a healthcare app in 2025. Guide covers features, tech stack, costs, compliance, and real-world examples.

Branding for Startups: 9 ACTIONABLE Steps

Branding for Startups: 9 ACTIONABLE Steps

Branding for startups establishes a unique identity, differentiates from competitors, and builds customer trust, driving long-term growth.

How Much Does Digital Product Design Cost in 2025?

How Much Does Digital Product Design Cost in 2025?

Learn how much digital product design costs in 2025, the key factors that affect pricing, and how to plan your design budget effectively.

SaaS Market Statistics and data

🤯 90 Surprising SaaS Market Statistics To Know in 2026

Discover the latest 2026 SaaS market statistics, growth trends, and insights to guide your business strategy.

10 Best CRO Agencies In London

10 Best CRO Agencies In London

Struggling to get leads or sales? Discover the best CRO companies in London to increase conversions with data, testing & user insights.

Types of Business Pitch Decks

6 Types of Business Pitch Decks [With Real Examples]

Whether you're raising money, gaining customers, or forming partnerships, this guide will help you create a strong presentation.

How Much Does It Cost To Maintain An App

What is the True Cost of App Maintenance in 2026?

Discover why mobile app maintenance costs vary by region, from developer rates to infrastructure and compliance differences across countries.

Our growth journey as a experience design company has bagged a few reputed accolades as well.