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Shantanu Pandey

Shantanu Pandey is a UI/UX design, branding, and growth marketing expert. As the Founder & CEO of Tenet, he helps global brands create amazing digital experiences.



His expertise has been featured in Forbes, Entrepreneur, FastCompany, HubSpot, StarterStory and many more global publications.

He started as a freelancer, working with D2C brands across EMEA and North America. In 2019, he co-founded Tenet (formerly KodeGlobe) to improve design and marketing for businesses.

With 30+ specialized services and experience in 15+ industries, he drives brand growth, user experience, and digital success.

Even if you're not interested in any of these, no worries! Don't be shy - say hi! šŸ˜„šŸ‘‹šŸ¼


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10 Best AI SEO Agencies for Ecommerce (2026)

Discover the top AI SEO agencies for ecommerce in 2026. Compare services, expertise, and strategies to improve AI search visibility and sales.

10 Best AI SEO Agencies for Ecommerce (2026)

Microsoft Launches AI Content Licensing Marketplace

Microsoft launched the Publisher Content Marketplace on 3 February 2026, a new platform for licensing content used by AI.

Microsoft Launches AI Content Licensing Marketplace

The Reality of Design Awards No One Wants to Admit

Most design awards reward aesthetics over performance. Learn why award-winning websites often fail users, conversions, and long-term business growth.

The Reality of Design Awards No One Wants to Admit

How to Get More App Downloads in 2026 (+ Real Case Studies)

Find proven strategies we use to help apps go from a few installs to thousands of engaged users, without wasting resources on tactics that don't deliver.

How to Get More App Downloads in 2026 (+ Real Case Studies)

Scaling Too Early Is the Real Reason Most SaaS Products Collapse

Learn why scaling too early destroys SaaS startups, the warning signs to watch for, and how to build sustainable growth before expanding.

Scaling Too Early Is the Real Reason Most SaaS Products Collapse

10 Best Branding Agencies in Dubai to Hire in 2026

Discover the 10 best branding agencies in Dubai for 2026. Compare services, expertise, clients, and choose the right branding partner for your business.

10 Best Branding Agencies in Dubai to Hire in 2026

10 Highly-Rated Website Design Agencies in Sharjah

Discover the top website design agencies in Sharjah. Compare leading firms, their expertise, and services to find the right web design partner.

10 Highly-Rated Website Design Agencies in Sharjah

How Foldable Screens Change UI UX Design

Learn how foldable screens change UI UX design, user behavior, layouts, and interactions on modern foldable mobile devices.

How Foldable Screens Change UI UX Design

PPC Management Pricing: How Much Does PPC Management Cost?

Discover 2025 PPC management costs, pricing models, and tips to choose the right PPC services for your budget and business goals.

PPC Management Pricing: How Much Does PPC Management Cost?

8 Handpicked Website Design Agencies In Ras Al Khaimah

Discover the 8 best website design agencies in Ras Al Khaimah. Compare services, expertise, and find the right web design partner for your business.

8 Handpicked Website Design Agencies In Ras Al Khaimah

SaaS Pricing Page Design That Drives Decisions

In this guide, we break down what actually makes a SaaS pricing page work and how we design pricing pages that guide decisions.

SaaS Pricing Page Design That Drives Decisions

Wonda AI: The First Conversational Content Creator

Discover how conversational AI is transforming content production from complex editing workflows to natural chat-based creation, delivering 99% cost reductions and enterprise-quality results in minutes.

Wonda AI: The First Conversational Content Creator

8 Best Google Ads Agencies In Ajman (2026)

Discover the 8 best Google Ads agencies in Ajman offering ROI-driven PPC services to boost leads, sales, and business growth.

8 Best Google Ads Agencies In Ajman (2026)

Tenet Powers G42's SuperCharged 2025 Event & New Brand Rollout

Tenet Powers G42's SuperCharged 2025 Event & New Brand Rollout

35+ CRO Statistics: Conversion Rate Optimization Statistics

Discover 35+ actionable CRO statistics to boost your website's conversion rates. Learn industry benchmarks and proven optimization strategies.

35+ CRO Statistics: Conversion Rate Optimization Statistics

10 Best GEO agencies in Dubai To Hire in 2026

Discover the 10 best GEO agencies in Dubai for 2026. Compare top Generative Engine Optimization companies that help brands appear in AI search results.

10 Best GEO agencies in Dubai To Hire in 2026

10 Best Google Ads Agencies in the UK to Hire From (2026)

Discover the 10 best Google Ads agencies in the UK offering expert PPC services, smart strategies, and strong ROI for all business sizes.

10 Best Google Ads Agencies in the UK to Hire From (2026)

60+ Global AI Usage Statistics For 2026

In this listicle roundup, we break down the most important AI usage statistics you should know for 2026.

60+ Global AI Usage Statistics For 2026

How to Launch a SaaS Product: SaaS Launch Marketing Plan

Learn how to launch your SaaS product with our 16-step action plan covering pre-launch, launch, and post-launch strategies.

How to Launch a SaaS Product: SaaS Launch Marketing Plan

15 SaaS Marketing Strategies That Work in 2026

Learn proven SaaS marketing strategies: free tools, trials, referrals, SEO, video marketing, and more to boost awareness and increase conversions.

15 SaaS Marketing Strategies That Work in 2026

7 Enterprise Marketing Strategies For a Predictable Pipeline

Discover 6 enterprise marketing strategies that help move deals after the demo, build trust, and create predictable $100K+ pipeline growth.

7 Enterprise Marketing Strategies For a Predictable Pipeline

The Micro Design Decisions That Reduce User Drop-offs By Up to 40%

Learn how small UX design decisions can reduce user drop-offs by up to 40%. Discover Tenet’s proven micro-design framework to boost user confidence.

The Micro Design Decisions That Reduce User Drop-offs By Up to 40%

How to Calculate Website ROI in 2026? Metrics & Strategies

In this guide, you’ll learn how to measure website ROI correctly and turn your website into a real growth driver.

How to Calculate Website ROI in 2026? Metrics & Strategies

The Link Building Flywheel: A Smart Way to Build Backlinks

In this guide, we are sharing how our SEO team at Tenet designs and scales link building flywheels that generate hundreds of editorial links every month.

The Link Building Flywheel: A Smart Way to Build Backlinks

7 Best PPC Management Agencies in Dubai to Hire in 2026

Discover the 7 best PPC services in Dubai to boost ROI, cut wasted ad spend, and drive high-quality leads with expert-managed campaigns.

7 Best PPC Management Agencies in Dubai to Hire in 2026

How We Approach UX for Multi-Step Workflows Like Checkout

In this article, we will show you how we handle UX for complex, multi-step workflows and what makes them work in the real world.

How We Approach UX for Multi-Step Workflows Like Checkout

ROI of SEO: How to Calculate ROI from Your SEO Efforts?

Calculate SEO ROI with proven formulas, real examples, and strategies to measure traffic, leads, conversions, and revenue growth.

ROI of SEO: How to Calculate ROI from Your SEO Efforts?

šŸ¤” Does Your Marketing Team Track These 18 Website KPIs?

Are you tracking the right website KPIs? Learn the 18 metrics that show if your marketing actually drives growth and conversions.

šŸ¤” Does Your Marketing Team Track These 18 Website KPIs?

10 Best Facebook Ads Agencies in the UK (Compared)

Explore the top UK Facebook ads agencies and learn how companies drive results with full-funnel strategies, custom targeting, & data-driven insights.

10 Best Facebook Ads Agencies in the UK (Compared)

More SaaS Features Do Not Mean More Value For Users

Feature overload is hurting your SaaS growth. Learn 5 key mistakes and proven ways to simplify UX, reduce churn, and boost user adoption

More SaaS Features Do Not Mean More Value For Users

What to Include in Your Ecommerce Product Page? (New Study)

We studied 21 fast-growing eCommerce startups to find common design elements on their product pages. Here are the key highlights from the study.

What to Include in Your Ecommerce Product Page? (New Study)

Gamma AI Statistics: How Many People Use Gamma AI in 2026?

Explore the latest Gamma AI statistics, including users, revenue, traffic growth, enterprise adoption, and global usage trends in 2026.

Gamma AI Statistics: How Many People Use Gamma AI in 2026?

10 Best PPC Management Companies in the UK [2026]

Compare the top 10 UK PPC agencies in 2024. Find your ideal partner for PPC campaigns, based on services, pricing and expertise.

10 Best PPC Management Companies in the UK [2026]

⭐ 9 Best SEO Agencies to Hire in London (2026)

Find the best SEO agencies in London that drive leads, sales, and AI-ready visibility for lasting business growth.

⭐ 9 Best SEO Agencies to Hire in London (2026)

Nano Banana Brings Real-Time Design Workflow to Gemini

Discover how Google’s Nano Banana in Gemini speeds up design workflows with fast, consistent, and real-time AI image editing.

Nano Banana Brings Real-Time Design Workflow to Gemini

Broadcom Joins OpenAI’s Push Into Custom AI Chips

OpenAI partners with Broadcom to build custom AI chips, reducing Nvidia reliance and boosting efficiency for large-scale AI model training.

Broadcom Joins OpenAI’s Push Into Custom AI Chips

OpenAI Rolls Out Group Chat Feature for ChatGPT Users

OpenAI launches a new group chat feature in ChatGPT. Learn how teams can collaborate, share files, and work together in one shared space.

OpenAI Rolls Out Group Chat Feature for ChatGPT Users

Canva’s New Creative Operating System For Content Creation

Canva launches a new Creative Operating System that unifies design, AI, and collaboration for faster content creation.

Canva’s New Creative Operating System For Content Creation
AI SEO agencies for ecommerce

10 Best AI SEO Agencies for Ecommerce (2026)

Discover the top AI SEO agencies for ecommerce in 2026. Compare services, expertise, and strategies to improve AI search visibility and sales.

Microsoft Launches AI Content Licensing Marketplace

Microsoft Launches AI Content Licensing Marketplace

Microsoft launched the Publisher Content Marketplace on 3 February 2026, a new platform for licensing content used by AI.

The Reality of Design Awards No One Wants to Admit

The Reality of Design Awards No One Wants to Admit

Most design awards reward aesthetics over performance. Learn why award-winning websites often fail users, conversions, and long-term business growth.

How to Get More App Downloads with Real Examples

How to Get More App Downloads in 2026 (+ Real Case Studies)

Find proven strategies we use to help apps go from a few installs to thousands of engaged users, without wasting resources on tactics that don't deliver.

Scaling Too Early Is the Real Reason Most SaaS Products Collapse

Scaling Too Early Is the Real Reason Most SaaS Products Collapse

Learn why scaling too early destroys SaaS startups, the warning signs to watch for, and how to build sustainable growth before expanding.

10 Best Branding Agencies in Dubai to Hire

10 Best Branding Agencies in Dubai to Hire in 2026

Discover the 10 best branding agencies in Dubai for 2026. Compare services, expertise, clients, and choose the right branding partner for your business.

Top Website Design Agencies in Sharjah

10 Highly-Rated Website Design Agencies in Sharjah

Discover the top website design agencies in Sharjah. Compare leading firms, their expertise, and services to find the right web design partner.

How Foldable Screens Change UI UX Design

How Foldable Screens Change UI UX Design

Learn how foldable screens change UI UX design, user behavior, layouts, and interactions on modern foldable mobile devices.

Our growth journey as a experience design company has bagged a few reputed accolades as well.