20 SaaS Landing Page Examples That Convert in 2025

A great landing page can turn visitors into customers. Whether you're offering a complex SaaS solution or a simple tool, the design, messaging, and user experience are critical in turning interest into action.

In this section, we’ll look at 20 SaaS landing pages that work well. We'll break down why each one is effective and how you can use similar ideas for your own page to improve your landing page performace.

The image represents Notion’s landing page, setting a positive tone with the headline “The happier workspace.” 

The image shows how Notion represents feature explanations in the landing page 

This picture shows a strong CTA used by Notion, like “Get Notion free.”

View full page: Notion

What Notion does:

An all-in-one connected workspace for docs, wikis, and projects used by individuals and teams to write, plan, organize, and collaborate.

What makes this landing page effective:

Notion’s landing page sets a positive tone with the headline “The happier workspace.” A clean design, clear visuals, and lightweight feature explanations make it easy for users to understand the product at a glance. Strong CTAs like “Get Notion free” and trusted brand logos build credibility quickly.

Key Features:

Docs, Wiki, Projects, Notion AI, Calendar, Goals, Sites, Templates

Action items:

• Use benefit-driven headlines that connect on a human level (e.g., "The happier workspace").
• Design with spacious visuals to minimize cognitive load.
• Showcase different use cases visually for easy self-identification.
• Make CTAs prominent and repeated throughout.
• Build trust with client logos.
• Keep feature explanations brief and skimmable.

The image represents Cursor’s landing page, showcasing the users exactly what it is and who it is for.

The image shows how Cursor shows trusted engineer testimonials to establish credibility.

This picture shows how Cursor is representing their real product images to show how it works

View full page: cursor.com

What Cursor does:

Cursor is an AI-powered code editor that understands your codebase, writes and edits code with natural language, and helps engineers ship faster.

What makes this landing page effective:

Cursor leads with clarity, and the headline “The AI Code Editor” tells users exactly what it is. A dark, vibrant design creates a modern feel, while real product demos and trusted engineer testimonials establish credibility. The page feels built “for devs, by devs.”

Key Features:

Natural language code editing, contextual code understanding, autocomplete, privacy mode, extensions import, SOC 2 certified, GPT-4 integrations, visual UI

Action items:

• Create a strong brand identity with a unique UI design.
• Lead with clarity in the headline (e.g., "The AI Code Editor").
• Keep the product visible through demos and screenshots.
• Speak the user’s language, avoiding overselling.
• Reinforce credibility with logos and testimonials.
• Prioritize easy decision-making with frequent CTAs.
• Highlight key features without over-explaining.

The image represents Tella’s landing page

The image shows how Tella provides a product walkthrough via videos

This picture shows an interactive demo option for the users 

View full page: tella.com

What Tella does: 

Tella is a screen recorder that helps you create and edit high-quality videos without needing advanced editing skills.

What makes this landing page effective:

Tella grabs attention with bold typography and a vibrant purple design. Interactive demos and a casual tone make the product feel accessible and fun. Features like AI-powered trimming and easy clip editing are showcased visually, reducing the need for heavy reading.

Key Features:

Screen recording, Video editing, AI-powered trimming, Remove filler words, Clip-based recording, Speaker notes, Mac & PC support

Action items:

• Use bold, benefit-first headlines to highlight value.
• Leverage color and contrast to grab attention.
• Feature interactive demos to encourage exploration.
• Visually break down product features to reduce reading.
• Include social proof early for trust.
• Use casual, friendly language to connect with creators.
• Add multiple CTAs like “Try free” and “Watch demo.”

The image represents Superhuman’s landing page using a quantifiable headline

The image shows how Superhuman builds trust with proof like “15 million single week” 

View full page: superhuman.com

What Superhuman does:

Superhuman is an AI-powered email client designed to help professionals and teams save time, move faster, and hit inbox zero with ease.

What makes this landing page effective:

Superhuman grabs attention with a bold, quantifiable headline ("Save 4 hours per person every single week"), uses a sleek, dark design for a premium feel, builds trust with proof like "15 million hours saved" and top brand logos, and visually breaks down features to keep the tool accessible.

Key Features:

AI email assistant, Instant reply, Smart reminders, Keyboard shortcuts, Social insights, Send later, Gmail and Outlook integration, Inbox zero tools, Team collaboration

Action items:

• Lead with a clear, quantifiable benefit (e.g., “Save 4 hours per person every week”).
• Use dark mode to convey luxury and focus.
• Showcase real customer stats (e.g., "15 million hours saved").
• Build trust with brand logos and social proof.
• Break features into digestible, visual chunks.
• Emphasize emotional benefits (peace of mind, reduced stress).
• Use bold CTAs and consistent placement.

This image shows how Loom's page uses a clear headline, "Free Screen Recorder," for the users

A visual showing the top features that Loom provides 

View full page: loom.com

What Loom does:

Loom is a fast and easy screen recorder that allows users to record, narrate, edit, and share videos for work communication.

What makes this landing page effective:

Loom's page uses a clear headline ("Free Screen Recorder"), a calming pink background, and a strong single CTA ("Get Loom for Free"). It mixes playful design with professional visuals, showcases social proof and features, and makes it easy for users to see how Loom fits into their workflow.

Key Features:

Screen and audio recording, browser and mobile support, link sharing, in-app editing, annotations, emoji reactions, drawing tools, closed captions, full-screen capture, embed anywhere

Action items:

• Start with a clear, concise headline ("Free Screen Recorder").
• Use strong contrasts to guide attention to the CTA.
• Focus on one primary action per screen for simplicity.
• Show the product in action with real-world examples.
• Add personality with emojis and casual copy.
• Make the feature section scannable and simple.
• Use stats (e.g., “25 million users”) for credibility.
• Showcase flexibility with multi-device support.

The image represents Zoom’s landing page using a direct headline & a signup form

The image shows how Zoom represents real product visuals

The image represents the FAQ section that addresses user concerns.

View full page: zoho.com

What Zoho Mail does:

Zoho Mail offers secure, encrypted, and ad-free email hosting for businesses with custom domain support and enterprise-ready features.

What makes this landing page effective:

Zoho Mail’s page delivers a direct headline ("Secure business email for your organization"), places the signup form prominently, reassures with real product visuals, highlights privacy and admin benefits, and builds credibility with an FAQ section that addresses user concerns.

Key Features:

Custom domain email, Ad-free inbox, Admin console, Mobile access, Email hosting, Calendar, Contacts, Notes, Tasks, Streams

Action items:

• Deliver the main benefit directly in your headline, skip the buzzwords.
• Pair it with a visible signup form above the fold to lower signup friction.
• Show real screenshots to build user trust instantly.
• Emphasize privacy and user control clearly.
• Spotlight admin tools are available for teams that need scalability.
• Add a detailed FAQ to pre-empt objections.
• Keep your CTA short, strong, and high-contrast (like "Sign Up for Free").

The image represents Ghost’s landing page using Ali Abdaal’s image, which builds trust.

This picture shows how Ghost showcases its features in a very detailed manner.

View full page: ghost.org

What Ghost does:

Ghost is a creator-focused platform that lets you build your own independent site, publish content, run memberships, collect payments, and send newsletters, all without giving control to big tech platforms.

What makes this landing page effective:

Ghost connects with creators through empowering, mission-driven messaging, uses real faces like Ali Abdaal to build trust, moves smoothly from emotional appeal to proof and features, and keeps the design vibrant, bold, and scannable to highlight independence and ownership.

Key Features:

Custom websites, Memberships, Newsletters, Payments, Content publishing, Analytics, No platform fees, Team collaboration

Action items:

• Use real creators as your advocates to build instant credibility
• Lead with a movement or mission rather than just features
• Show how the product works visually, especially for creative audiences
• Be transparent about monetization with calculators and pricing up front
• Highlight independence and data ownership for users tired of platform restrictions
• Structure content in bold visual sections that balance emotion with logic
• Reinforce urgency with social proof like “5,069 publications started last week.”

The image represents AirOps’s pain-point-driven headline in the landing page 

This visual represents how AirOps is showing the  logos to build trust, along with visuals showing workflows 

View full page: airops.com

What AirOps does: 

AirOps is an AI-powered content operations platform that helps businesses combine LLMs, brand knowledge, and live data to scale content that drives real revenue.

What makes this landing page effective:

AirOps leads with a pain-point-driven headline ("Orchestrate Content. Drive Revenue"), clearly explains its AI + brand data advantage, supports claims with success metrics and logos, shows workflows through clean, modern visuals, addresses common AI content issues, and offers layered CTAs for different buyer intents.

Key Features:

AI workflows, Brand Kit builder, Content automation, Strategy sessions, Multi-model LLM integrations, Knowledge base sync, Scalable publishing, Customer use cases

Action items:

• Focus your headline on what users achieve (not just what you offer).
• Use pain-point-first messaging to connect fast.
• Back up claims with real success metrics and client logos.
• Show workflows visually to make complexity feel simple.
• Layer CTAs for different buyer journeys, like explore, demo, or sign up.
• Tackle objections head-on and show how you solve them.
• Reinforce with testimonials, logos, and mini-case studies.

The image shows how Copilot’s landing page shows a clear value pop via “customizable client portal for modern firms.”

The image shows how Copilot represents strong trust signals via their client’s brand logos

View full page: copilot.app

What Copilot does: 

Copilot is a customizable client portal platform designed for modern service businesses to manage onboarding, communication, billing, and file sharing in one place.

What makes this landing page effective:

Copilot’s page wins with a clear value prop (“customizable client portal for modern firms”), clean visuals, dual CTAs (“Start Trial,” “Book Demo”), and strong trust signals (logos, testimonials). It highlights targeted industries, focuses messaging on outcomes over features, and keeps a clean, structured design with real product proof.

Key Features:

Client portal, Messaging, Invoicing, File sharing, Contracts, Forms, Tasks, Analytics, Custom apps, Automation

Action items:

• Define your product and ideal user clearly in the headline.
• Focus messaging on customer outcomes, not just product features.
• Create pages or sections for different target segments (agencies, firms, startups).
• Use real logos and testimonials to make trust tangible.
• Show proof like “1,000+ businesses served” for credibility.
• Offer two CTA options: instant trial and book a demo.
• Keep a clean design with strong hierarchy and lots of whitespace.

The image represents ClickUp’s landing page that  grabs attention with bright visuals and a bold headline 

The image shows how ClickUp is using the old way vs the ClickUp way, contrasting to reinforce its value

This picture shows a  frictionless CTA (“Get Started. It’s FREE”) used by ClickUp

View full page: clickup.com

What Clickup does:

ClickUp is an all-in-one productivity platform designed to manage tasks, documents, goals, and workflows across teams of any size.

What makes this landing page effective:

ClickUp grabs attention with bright visuals and a bold headline focused on time-saving. A sharp “old way vs ClickUp way” contrast reinforces its value, while social proof (logos, user count) builds trust. Pain points are addressed visually, and the frictionless CTA (“Get Started. It’s FREE”) is repeated to encourage signups.

Key Features:

Task management, Custom statuses, Whiteboards, Chat, Docs, Dashboards, Automations, Templates, Form-to-task conversion, Goal tracking

Action items:

• Use side-by-side comparisons to show the "before" and "after" clearly.
• Lead with a bold, early statement about your biggest value (like saving time).
• Directly address common frustrations, then solve them with your visuals.
• Highlight automation and time-saving benefits in a simple way.
• Build trust fast with logos and user count badges.
• Repeat a low-friction CTA ("Get Started. It's FREE") multiple times.
• Use bold brand colors to stay top-of-mind and boost energy.

The image represents Mailchimp’s landing page using an outcome-first headline  (“Turn Emails into Revenue”)

The image shows a simplified price & feature plan comparison with tables 

This visual depicts Mailchimp using G2 and TrustRadius badges to build instant trust.

View full page: mailchimp.com

What Mailchimp does:

Mailchimp is an email marketing and automation platform that helps businesses grow their audience, send campaigns, and boost engagement using data-driven tools and AI.

What makes this landing page effective:

Mailchimp nails it with a bold, outcome-first headline (“Turn Emails into Revenue”), soft visuals with bright CTAs (“Sign Up”), and instant trust through G2 and TrustRadius badges. It simplifies plan comparison with tables and focuses on clear, accessible feature descriptions.

Key Features:

Email automation, AI email generation, segmentation, analytics and reporting, custom templates, popup forms, onboarding support, multi-seat access, audience management

Action items:

• Start with a headline emphasizing benefits (e.g., grow your business).
• Offer limited-time pricing (e.g., 50% off for new users).
• Feature trust signals like badges and customer awards.
• Display pricing plans side-by-side for easy comparison.
• Make the CTA prominent and action-oriented (e.g., “Get Started”).
• Use simple language to explain features and tools.
• Showcase how the tool adapts to different business needs.
   

The image represents how Webflow's landing page speaks directly to startups with targeted messaging 

This picture depicts how Webflow builds credibility fast using big-brand logos and endorsements

View full page: webflow.com

What Webflow does:

Webflow is a visual web development platform that empowers teams to design, build, and launch responsive websites without writing code.

What makes this landing page effective:

Webflow’s page speaks directly to startups with targeted messaging, sleek dark design, and tailored CTAs (“Apply for discount,” “Become a partner”). It builds credibility fast using big-brand logos and endorsements, presents clear eligibility info to reduce friction, and backs claims with real customer proof.

Key Features:

No-code web builder, CMS, startup discount program, partner benefits, startup-specific onboarding, customer testimonials, learning resources (Webflow University)

Action items:

• Target startups with tailored messaging and solutions.
• Include CTAs for both individual users and potential partners.
• Build credibility with customer logos and success stories.
• Present eligibility criteria or benefits in a clear, checklist format.
• Offer educational resources (e.g., Webflow University) upfront.
• Ensure a clean, modern website design with intuitive navigation.

The visual depicts how Zapier’s landing page empowers users with a bold headline (“Automate without limits”)

The image shows how Zapier represents offers dynamic personalization, clear value promises (6-minute setups)

View full page: zapier.com

What Zapier does: 

Zapier helps users automate repetitive workflows by connecting different apps and moving data between them without writing code.

What makes this landing page effective:

Zapier’s page empowers users with a bold headline (“Automate without limits”), shows off the product with a visual workflow builder, and builds trust through app logos, user stories, and performance stats ($500K+ saved). It offers dynamic personalization, clear value promises (6-minute setups), and easy signup CTAs.

Key Features:

Workflow builder, Multi-step automation, App integrations, AI workflows, Custom templates, Role-based use cases, Testimonials, Visual editor

Action items:

• Create a bold headline that highlights the main benefit (e.g., automate tasks effortlessly).
• Use visual workflows to show how the product simplifies tasks.
• Feature different use cases like sales, marketing, and customer support.
• Add social proof with performance-based results (e.g., time saved, G2 reviews).
• Use a dynamic form layout to reduce decision fatigue for users.
• Minimize barriers to entry with an easy sign-up process.

The image represents Testimonial’s landing page using a problem-first headline & a video 

This picture shows Testimonial’s CTA and shows how they build trust through 7-day free trial

View full page: testimonial.to

What Testimonial does:

Testimonial makes it easy for businesses to collect and showcase video testimonials to build trust and increase conversions.

What makes this landing page effective:

The page opens with a bold, problem-first headline and a validating video, immediately addressing the lack of social proof. It targets agencies with benefit-focused messaging, builds trust through real testimonials and a 7-day free trial, and uses step-by-step visuals to show financial upsides like recurring revenue. Clean design, multiple CTAs, and a human, helpful tone lower friction and drive action.

Key Features:

Video testimonial collection, Custom landing pages, Testimonial management dashboard, Client-specific spaces, Embeddable testimonial wall, Recurring revenue model, 7-day free trial

Action items:

• Lead with a value-driven promise (e.g., increased conversions or sales).
• Use authentic video testimonials from real customers for credibility.
• Highlight the financial impact of using the product, especially for agencies.
• Visualize the value proposition in digestible formats (e.g., charts).
• Incorporate repeated CTAs to reinforce action.
• Keep the tone helpful, offering solutions without being pushy.

The image shows how Mixpanel’s landing page focuses heavily on conversions & how it feature well-known brand logos to build trust

A visual representation of a video to show how the platform works

View full page: Mixpanel

What Mixpanel does:

Mixpanel is a product analytics platform that helps teams understand how users engage with their products, so they can improve retention and drive growth.

What makes this landing page effective:

Mixpanel’s landing page focuses heavily on conversions with a clean demo form above the fold, backed by high-trust logos. It uses business-outcome messaging like “grow revenue” without jargon, offers multiple CTA paths (“Try it,” “Demo,” “Watch”), and presents a modern, easy-to-scan design that highlights real product functionality.

Key Features:

Product analytics, funnel analysis, user retention tracking, KPI dashboards, segmentation, demo environment, quick-start guides

Action items:

• Frame messaging around business outcomes (e.g., boost conversions or reduce churn).
• Place the sign-up form above the fold for immediate action.
• Provide multiple CTA options (e.g., “Request a Demo” or “Try Free”).
• Feature well-known brand logos to build trust with potential customers.
• Showcase real product data, like dashboards and reports.
• Keep the layout clean and minimal to avoid distraction.

The image shows how Ahrefs’ landing page  leads with a confident, action-driven headline

The visual showing how Ahrefs’s landing page uses trust badges & price plans in the landing page

View full page: ahrefs.com

What Ahrefs does:

Ahrefs is an all-in-one SEO toolset that helps businesses grow their website traffic through better keyword research, backlink analysis, competitor tracking, and site audits.

What makes this landing page effective:

Ahrefs leads with a confident, action-driven headline about real data and shows product visuals immediately. Clean design, trusted brand logos like Adobe and IBM, bold CTAs, and free tools all combine to build trust, showcase value, and encourage quick user engagement without distractions.

Key Features:

Site Explorer, Keywords Explorer, Site Audit, Rank Tracker, Content Explorer, AI Content Helper, Dashboard, Alerts

Action items:

• Start with a clear, confident headline (e.g., "The Best Tool for SEO Success").
• Use product visuals to explain features (e.g., graphs or UI screenshots).
• Include recognizable brand logos to enhance trust.
• Offer free tools or resources to reduce sign-up friction.
• Keep the design simple, with ample white space for clarity.

Image showing how Smartlead opens with a sharp headline offering clear benefits (“Convert Cold Emails to Revenue”)

This visual shows how SmartLead uses client logos in the landing page to build trust

This picture represents how Smartlead shows clients’ reviews & feedback on the landing page 

View full page: smartlead.ai

What Smartlead does:

Smartlead.ai is an AI-powered cold email outreach platform designed to enhance email deliverability and automate personalized lead generation at scale.

What makes this landing page effective:

Smartlead opens with a sharp headline offering clear benefits (“Convert Cold Emails to Revenue”), showcases unlimited mailboxes and premium deliverability clearly, and uses clean white space with vibrant accents for focus. Product screenshots and client logos build trust, while prominent CTAs and a free trial lower barriers to action.

Key Features:

Unlimited Mailboxes, AI Personalization, Email Warmups, SmartDelivery, Unified Inbox, Email Verification, API Integrations, White Labeling, CRM Integration

Action items:

• Use a strong headline focused on the key benefit (e.g., streamline your outreach).
• Maintain a consistent, clean color scheme for a professional look.
• Highlight key features in a concise and digestible way.
• Show product images, customer logos, or industry accolades to build trust.
• Ensure CTAs are visible and action-oriented (e.g., “Start Free Trial”).
• Make the sign-up process easy, with a low barrier to entry.

The image represents how Instantly’s landing page promises outcomes fast with a clear headline

This picture represents how Instantly shows clients’ reviews & feedback on the landing page 

Image showing how Instant;y uses bold CTAs, and free-start incentives in the landing page

View full page: instantly.ai

What Instantly does:

Instantly.ai is an AI-powered cold email platform that helps businesses scale outreach, boost deliverability, and convert leads with smart automation and personalization.

What makes this landing page effective:

Instantly promises outcomes fast with a clear headline (“Find, Contact & Close”), shows real product screenshots for proof, and uses social trust like a “9.9 G2 rating” and “30,000+ customers.” Clean gradients, bold CTAs, and free-start incentives combine with educational content to drive conversions.

Key Features:

AI-Powered Outreach, Lead Finder, Deliverability Boosting, Campaign Pipeline Analytics, Sales Accelerator, AI Prompts, Email Warmups, Unibox for Replies, CRM Integrations

Action items:

• Lead with a benefit-driven headline (e.g., "Save hours with Instant Automation").
• Use product screenshots that highlight key features or metrics.
• Implement gradient accents and whitespace to focus attention on CTAs.
• Add social proof through ratings (e.g., G2 reviews) or user stats.
• Offer CTAs like “Get Started Free” to reinforce ease of use.
• Include educational tools, such as case studies or product playbooks.
   

The image represents how Lavender’s landing page uses a bold, outcome-driven headline

This image shows how Lavender engages website visitors with Gamified visuals on the landing page

Image showing Lavender’s testimonials from their potential clients

View full page: lavender.ai

What Lavender does:

Lavender is an AI email assistant for sales teams that helps SDRs and AEs write better emails, get more replies, and grow pipeline with real-time coaching and personalization tips.

What makes this landing page effective:

Lavender grabs attention with a bold outcome-driven headline for sales reps, showcases real UI features like personalization and tone scoring, and uses vibrant lavender-green colors for energy. Gamified learning (LavenderLand), clear CTAs for installs and demos, and trust elements like logos and testimonials create a high-converting, playful experience.

Key Features:

Email Coaching, Personalization AI, Clarity & Tone Scoring, Email Templates, Chrome Extension, CRM & Inbox Integration, Email Reply Tracking, Gamified Learning, Free Sales Email Certification

Action items:

• Begin with a headline focusing on the main benefit (e.g., “Boost Your Email Success”).
• Use playful, approachable branding that matches the product's personality.
• Display product value visually through UI blocks or interactive demos.
• Utilize bold, attention-grabbing colors to highlight key areas.
• Incorporate gamification or community-driven elements for engagement.
• Provide quick CTAs for immediate product installation or demo requests.
   

The image shows how Gem positions itself as the only AI-first recruiting platform, backed by trust badges and client logos on the landing page

View full page: gem.com

What Gem does:

Gem is an AI-first recruiting platform that unifies ATS, CRM, sourcing, scheduling, and analytics, helping teams hire faster with organized workflows and embedded AI.

What makes this landing page effective:

Gem clearly positions itself as the “only AI-first all-in-one recruiting platform” visualizes how ATS, CRM, sourcing, and analytics integrate, and highlights outcomes like faster hiring and a 650M+ talent pool. Trust is built early through G2 ratings and logos like Amazon, while a calm design with bold accents and targeted CTAs drive action.

Key Features:

ATS, CRM, Sourcing Tools, Scheduling Automation, Talent Marketing, Analytics Dashboards, AI Recommendations, 650M+ Talent Pool, Calendar & Interview Coordination, Role-based Personalization, Compliance-Ready Integrations

Action items:

• Start with a headline that positions the tool as a category leader (e.g., “Revolutionize Hiring”).
• Use visual diagrams to show how different tools within the platform connect.
• Highlight measurable results (e.g., faster hiring or improved productivity).
• Keep the color palette soft, with bold accents for important sections.
• Use customer ratings (e.g., G2 reviews) to build trust and credibility.
• Segment the product offering based on company size or industry.
• Ensure CTAs are clear and action-driven (e.g., “Request a Demo”).

Great SaaS landing pages don’t just look good, they speak to a specific user, solve a real problem, and make it effortless to take action.

Whether you're building your first product page or revamping one that's not performing, use these examples as a playbook. Pay attention to copy clarity, visual storytelling, and the emotional cues each brand delivers.

At Tenet, we help SaaS brands turn traffic into traction through design that’s equal parts beautiful and strategic. From high-converting landing pages to complete product websites, we’ve partnered with early-stage startups and scaled teams to create experiences users remember and act on.

Here’s what our customers say about our brand:

Client’s review & ratings for Tenent services 

Need help designing a landing page that doesn’t just win awards but wins customers?

👉 Contact us to build something that works.