Website development cost in Dubai: Website cost in Dubai

Website design costs in Dubai range from AED 3,500 to AED 145,000 (USD $1,000 - $40,000), depending on complexity, agency vs. freelancer, required features, and project scope. 

However, the project prices vary based on website type, design intricacy, and specific client requirements.

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Whether you’re a new business or an established one looking to get a new website designed, it is essential to know the factors that can impact the cost of website design. 

After the brief summary above, let’s dive into a little more detail.

Every business is unique, and so are its business requirements. This leads to a wide variation in the type of website. Different types of websites influence the cost of website design in Dubai. Some of the most common types of websites are: 

A website can have a single page or 100+ unique pages. Based on the number of pages, the cost can vary from AED 3,500 to AED 145,000. Many E-Commerce websites have 100s of unique pages for different categories, offers, services, etc. The number of pages can differ from business to business, hence increasing the overall cost of website design.

Additionally, every unique page will require custom design, images, texts, graphics, backend development, and much more. This increases the effort involved and often requires hiring experts to create and optimise the pages.  

A website can have 100s of pages, but not all pages have to be built from scratch. 

For example, let’s take an e-commerce website selling coffee mugs:

• The home page is a unique page. 
• The About page is a unique page. 
• Now if the brand is selling coffee mugs that are customized as per different themes, it will probably have a collections page. 
  • Christmas collection, New Year's collection, Game of Thrones collections, etc. 
  • We do not need to design and develop unique pages for all these different collections. We’ll usually design & develop 1 unique page for collections, which can then be simply templatized for all other similar pages.
  • So, whether the business wants to show a Christmas collection, or a Game of thrones collection - we don’t need to develop new pages. 
  • The already designed unique page for ‘collections’ can be used as a template, and can be replicated with customised content as per the required theme/category/collection. 

Here is a clear break-up based on the cost based on the pages: 

The greater the number of unique pages, the more work the developer will need to do. The increased efforts and time will lead to extra costs. 

Still not clear? 

 

Check out the Figma Designs for one of our E-Commerce Clients. Pages are marked as unique, and then can then be replicated multiple times, as needed.

Every brand has a core DNA. It comprises 3 key elements. 

• Brand Strategy: This is what helps the brand distinguish itself. It comprises details such as vision, mission, value proposition, personality, positioning, unique selling points, etc. 
• Brand Identity helps the brand attract its audience. It comprises details such as a distinctive logo, colour palette, patterns, visual language, typography, art direction, etc.
• Brand Conversions: This is where marketing, digital strategy, and sales come into play. It comprises conversion copywriting, social proof integrations, email marketing, CRM integrations, etc.

Best-performing websites across the have the brand DNA as a core part of the design & development process. 

Another example of customization could be that some websites only showcase their work portfolio, while e-commerce websites require a much larger level of features and functionality. This includes payment integration,  database management, design elements, inventory management integration and more. 

There are two options available when it comes to website design. They are as follows: 

• Templates: Making use of pre-built themes to develop a website design. 
• Custom Designs: Make a custom website based on your business model and business requirements.  

Custom-designed websites are more expensive than templated-based websites as they require extensive personalisation. 

These websites also require advanced integration, information architecture, CMS, etc., which leads to higher costs.

While designing & developing the website for a large organisation, it is often essential to ensure that our design process, development practices, and information security practices align with those at the organization's end.

We conduct extensive discovery workshops with all relevant stakeholders & departments, such as marketing, IT, Sales, InfoSec, and others. 

This ensures proper collection of information from each department before starting the project, and the end result is tailored to perfection to suit the custom policies/guidelines shared by the organization.  

Did You Know?

 

We recently concluded designing a website for an educational institution. We consulted with their research, business, marketing, and teaching teams to ensure that the final website reflects all the requirements captured by different stakeholders. 

 

Website design requires precision in all the tiniest details to ensure you, as a brand owner, convey the right message to your audience. 

Based on the information collected, our team first creates an information architecture document. It summarises what pages are required, what sections those pages would contain, and why. 
 

Based on that information architecture, we start with the website’s design. 

Here’s how we work at Tenet and handle website design revisions:

At Tenet, we do not design the whole website in one go. Instead, we first create a concept design of 2-3 primary pages to ensure that the larger design direction aligns with your needs and preference(s). 

Once that is approved, we then go on to designing the rest of the pages based on the approved design language. 

After creating these pages, we forward them to you for approval. If there are any revisions, we offer 3, 5, and 7 revisions based on the client's requirements. 

And for the clients that don’t want to hold back on anything (and can afford it), we even provide unlimited revisions.

The extent of the revisions can impact our website design cost. 

Your website’s design impacts over 90% of first impressions. A clean, interactive layout not only builds trust but also boosts conversions and brand recall.

Design and layout costs typically range from AED 3,500 to AED 100,000, depending on:

• Custom Designs – Fully tailored to your brand, but require more time and expertise (2–4 months).

• Template-Based Designs – Faster and budget-friendly, but with limited customization.

• Interactive Elements – Animations and hover effects add engagement but increase costs.

• Branded UI – Custom icons, banners, and graphics aligned to your visual identity.

The more personalized and feature-rich the design, the higher the investment—but also the long-term value. 

Web development is where your site design becomes fully functional. This includes coding essential features like forms, logins, search, mobile responsiveness, and analytics tracking—critical for Dubai’s fast-moving digital ecosystem.

In Dubai, development costs typically range from AED 4,500 to AED 120,000, depending on complexity and tech stack. Both front-end (user interface) and back-end (server-side logic) development are covered in this phase.

This includes custom features like payment gateways, booking tools, CRM integrations, or multilingual support.

Depending on the number and complexity of features, costs range from AED 2,000 to 40,000+. Static websites cost less, while dynamic sites with CMS platforms like WordPress or Strapi require a higher investment.

The cost increases with the number and complexity of functionalities and features.  Some of the most common website features and functionalities that impact the cost of website design are as follows:

Domain and hosting costs in Dubai depend on your provider and plan. Domains typically cost AED 50–500 per year, while hosting ranges from AED 40–500 per month. 

Your domain is your website’s address, and hosting keeps it live. Always register both under your own name to maintain full control. 

This ensures you can make changes, switch providers, or recover data when needed. Choose a domain that’s easy to remember and matches your brand, and select a hosting plan based on your expected traffic and performance needs.

Once your website is ready, you might have a hard time managing it due to the complexities or vastness of the website. Thus, you would require some training on how to use the CMS (content management system) or manage the website yourself.  These manuals and training documentation can cost you somewhere around AED 1000 to 10,000. 

For these reasons, certain manuals and RBAC documentation are needed. This will enable you to make content updates without the help of external developers. To ensure such a handover is effortless, we assign deployment consultants to ensure a comprehensive handover.

We are always happy to provide basic training or a video walkthrough of how everything is to be managed—and that, too, is free of cost. But if you need detailed documentation, our team members must prepare it in a few days. 

The licensing costs can vary depending on the number of licenses required. It can range anywhere from AED 300 to AED 5000, depending on what licenses are being purchased.

The licensing costs include stock photos, templates, extensions, etc. These are usually necessary to ensure you’re not using copyrighted material illegally. They are also used to get high-quality features and advanced functionalities to enhance your final product. 

This is one of the most essential yet often overlooked types of expense during website development. However, neglecting this can later result in hefty penalties and affect your brand image significantly.

The cost of third-party services can range from AED 300 to AED 5,000+, depending on the type of requirements.

Third-party services and tools can slightly impact website development costs. These include premium plugins and extensions so that the business can rely on the website as a growth engine. Moreover, having third-party services through APIs can also enable payment processing, social media sharing, appointment scheduling, etc.

We recommend our clients purchase third-party plugins and licenses, such as:

• CRM Platforms
• Sales Intelligence Platforms
• Shipping Partners
• Payment Gateway
• Analytics Platforms
• Appointment Scheduling tools

Generally, on-site requirements can be fulfilled somewhere between AED 10,000 to AED 30,000 per month. Such costs can also vary depending on multiple factors.  This cost comes into play when some clients need our team to be deployed at their location(s) due to various project and compliance-related reasons. 

On-site work can be beneficial since it provides better communication and effective collaboration and gives access to quick feedback. However, allocating members for such work can impact extra charges for full-time allocation, travel & accommodation allowances, etc.

Basic testing—like QA, functionality, and responsiveness—is included in all Tenet projects to ensure your website works smoothly across devices.

Advanced testing such as Vulnerability Assessment & Penetration Testing is optional and ranges from AED 10,000 to 50,000, depending on complexity.

These tests help protect your site from bugs, security risks, and performance issues, ensuring it's reliable and ready for growth.

The cost of website maintenance starts from around AED 2,000 per month and goes up to AED 40,000 per month.

A website is required to maintain better operations and fulfil long-term goals. Maintenance can include regular updates, optimizations, security upgrades, backups, and system checkups, which can ensure that the website is up-to-date and error-free.

You might also need help with troubleshooting errors,technical issues, and resolving bugs. A maintenance plan, which adds to the project's cost, can cover all these. 

There is no one-size-fits-all maintenance plan. The cost of a maintenance plan depends on the type of maintenance one wants. 

In your post-deployment  growth plans, you may want strategies to increase your website's popularity and generate more trust & revenue. Additional Services such as SEO & PPC can help you generate more revenue. 

The cost of SEO ranges between AED 20,000 and AED 85,000 per month. The cost of PPC is usually taken as a percentage of total ad spend, ranging from 10% to 30% per month. 

Tenet is a UI UX design & growth marketing company. We specialize in growing businesses online. 

Growth marketing has 2 parts:

1. Demand Generation
   • Generating demand for your services/products. 
   • This is done through brand marketing, organic content, etc. 
2. Demand Capture 
   • Capture demand that already exists for your products or services. 
   • This is done through Search Engine Optimization (SEO) & Pay Per Click Advertisements (PPC Ads).

Our team at Tenet can help you with both of these. 

This requires additional planning, content strategies, several design considerations, and development-related modifications, which can lead to an increase in costs.

Planning to build a website in Dubai? Here's what directly impacts your project cost—and how to plan smarter.

In Dubai’s diverse business landscape, your website needs will vary by industry and scale.

• A basic site for a consultancy costs less.
• An e-commerce store with payment gateways (like Tabby or Tamara), inventory, and logistics integration costs more.

Insight: Local businesses often require bilingual support (Arabic & English) and UAE-specific compliance, which adds to cost.

Tight timelines? Expect to pay more.

• Fast-tracked projects often require bigger teams or overtime resources.
• This is common for events, expos, or seasonal launches in the UAE market.

Pro Tip: Plan 6–12 weeks in advance to avoid rush fees.

In sectors like real estate, fintech, or luxury retail, your Dubai website must do more than look good.

• Interactive UX
• Local SEO setup
• High-end design elements

Impact: Higher competition means more custom work and deeper strategy—leading to higher cost but stronger ROI.

Using advanced platforms like React, Laravel, or custom CRMs increases development cost.

• UAE businesses often integrate with tools like HubSpot, Zoho, or regional payment providers.
• Need to link with a delivery partner or ERP system? That adds dev time too.

Tip: Always clarify which integrations (Zbooni, Telr, etc.) are essential upfront.

Custom photography can definitely impact your website by increasing customer engagement and making everything look professional & impressive. 

Professional photography services can add costs due to image clicking, editing and retouching costs. There are also certain types of photography that can enhance your website catalogue.

Lifestyle photography is pretty common for showcasing products. Similarly, corporate photography can show your company/business as one and unique. 

And 360-degree photographs are perfect for showing your business location or for real estate agencies to give property tours via their website.

Understanding how pricing works is key to planning your project and setting realistic expectations. 

Whether you're a startup or an established business, knowing the website design Dubai price range helps you budget smarter and choose the right agency.

Here’s a breakdown of the three most common pricing models used by web design agencies in Dubai:

🔧 How it works

You agree on a fixed cost before the project begins. This covers everything defined in the scope of work. The price only changes if you request additional features or revisions beyond the agreed scope.

✅ Best for

Small to mid-sized businesses with clear requirements, fixed timelines, and tight budgets.

👍 Pros

• Predictable cost with no surprises
• Well-defined deliverables and timeline
• Easy to manage and track
  
   

👎 Cons

• Limited flexibility once scope is locked
• Changes later can lead to additional charges
• May under- or overestimate real effort

💸 Typical cost in Dubai:

AED 3,500 to AED 100,000, depending on complexity and features.

🔧How it works

You’re billed based on the number of hours worked. This model suits ongoing or evolving projects, where you may need to add new features mid-way.

✅ Best for

Startups, iterative projects, or businesses that expect changes during the build.

👍 Pros

• Full flexibility to change scope anytime
• Pay only for actual hours worked
• Ideal for long-term collaboration or phased work
  
   

👎 Cons

• Harder to predict total cost upfront
• Requires tracking hours and managing resources
• May go over budget if not managed closely
  
   

💡 At Tenet, we use transparent time tracking so clients can monitor hours in real-time.

💸 Typical cost in Dubai

AED 200 to AED 550 per hour, based on team size and expertise.

🔧 How it works

Pricing is based on the expected business value your website will generate. This model focuses on ROI, not just hours or tasks.

✅ Best for

Growth-focused companies looking for strategic outcomes, not just a functioning website.

👍 Pros

• Aligns pricing with business goals and ROI
• Encourages innovation and strategic input
• Focus on quality and performance, not just scope
  
   

👎 Cons

• Typically the most expensive
• Not ideal for businesses with limited budgets
• Requires mutual understanding of business value
  
   

💸 Typical cost in Dubai

5–20% of expected annual revenue from the website or digital platform.

• ✅ Choose Fixed Pricing if you have a well-defined project scope, clear timelines, and want predictable costs from start to finish.
• 🔄 Choose Hourly Pricing if your website needs may evolve during development, and you prefer flexibility to make changes as you go.
• 📈 Choose Value-Based Pricing if you're focused on long-term growth, want a high-performing website that delivers ROI, and are okay investing more for quality and impact.

A strategically designed website—with proper SEO structure, mobile responsiveness, and optimized page speed—can improve your visibility on search engines, driving more relevant visitors to your site.

Action Tip: Track your website’s organic traffic before and after redesign using tools like Google Analytics or Search Console.

Design influences trust. A clean layout, fast-loading pages, and persuasive copy can turn visitors into leads—whether it’s a product sale, form submission, or consultation request.

Action Tip: Use heatmaps or A/B testing tools (like Hotjar or Google Optimize) to refine key conversion pages and improve performance.

Your website often acts as a first impression. A professional, on-brand design increases credibility and can tip a sales decision in your favor—especially for B2B or high-ticket services.

Action Tip: Collect feedback from visitors or clients post-launch to assess how the new design impacted their perception of your brand.

Automated booking forms, payment systems, CRM integration, and self-serve resources reduce manual work and customer support load.

Action Tip: Identify tasks currently handled manually and estimate how much time/cost you’ll save by automating them through your site.

Your website is a digital asset that can keep delivering ROI for years if maintained properly. Unlike ads, the traffic, SEO value, and lead generation potential compound over time.

Action Tip: Set clear KPIs post-launch—like monthly traffic, bounce rate, conversion rate—and review performance quarterly to measure ROI.

Put simply, a poorly designed website may save money upfront but often results in lost leads, missed sales, and a weak brand presence.

Now that you know everything related to website development costs, you must be wondering why you should choose us. 

Well, to start with, you will be partnering with a team that has delivered 450+ solutions, impacting 20M+ people across 15+ countries. 

Moreover, we have a 98% client satisfaction rate, which speaks for our commitment to excellence and innovation. See some reviews here.

Apart from this, our company started with a vision to build creativity with clarity, transforming intricate processes into intuitive and effective web solutions. 

From professional execution to personalised, future-ready results, we ensure your digital growth journey is streamlined and enjoyable. So, progress by collaborating with us and getting an impactful, user-centric website for your business.

Designing a website in Dubai typically takes between 1 to 6 months. The timeline depends on the site's complexity, the number of custom features, content volume, and client response time. Basic websites may take one month, while e-commerce or corporate platforms can take up to six months. 

Hiring a professional web designer in Dubai is worth it if you want a high-quality, SEO-optimized, and locally compliant website. Professionals ensure faster development, better user experience, and alignment with UAE digital standards, which can lead to improved visibility and conversions.

Did you know that we have 30+ in-house resources at Tenet? There’s nothing better than an entire team of experts taking care of your website.

Expect to pay between AED 3,500 and AED 145,000 for website design in Dubai. Small business sites start around AED 3,500, while advanced corporate or e-commerce websites can reach AED 145,000 depending on features, design complexity, and agency experience.

You can design your own website to save costs, but DIY sites often lack the SEO strength, custom design, and functionality offered by agencies. 

Professional designers in Dubai deliver faster performance, mobile optimization, and better UX, which can drive higher conversions and long-term ROI.

There are plenty of companies in Dubai that offer web design services. Out of all the companies in Dubai, UAE, Tenet (We are Tenet) is a world-renowned and award-winning UI UX design, development, and growth marketing company nestled in the UAE. 

It is known for simplified solutions, premium customer services, and tailored deliveries. 

The cost to design and maintain a website in Dubai ranges from AED 3,500 to AED 145,000 per month. Design costs vary by complexity, while ongoing maintenance includes hosting, updates, and security. Larger businesses pay more for advanced functionality, SEO, and technical support.